Zachary Anesbury
Zachary Anesbury
Inaugural Gerald Goodhardt Postdoctoral Research Fellow - Ehrenberg-Bass Institute for Marketing
Verified email at unisa.edu.au - Homepage
Title
Cited by
Cited by
Year
How do shoppers behave online? An observational study of online grocery shopping
Z Anesbury, M Nenycz‐Thiel, J Dawes, R Kennedy
Journal of Consumer Behaviour 15 (3), 261-270, 2016
652016
Brand user profiles seldom change and seldom differ
Z Anesbury, M Winchester, R Kennedy
Marketing Letters 28 (4), 523-535, 2017
112017
An investigation in brand growth and decline across categories
GT Trinh, ZW Anesbury
International Journal of Market Research 57 (3), pp. 347-356, 2015
102015
Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time
S Bogomolova, Z Anesbury, L Lockshin, N Kapulski, T Bogomolov
Journal of Retailing and Consumer Services 46, 121-129, 2019
72019
Patterns of fruit and vegetable buying behaviour in the United States and India
Z Anesbury, L Greenacre, AL Wilson, A Huang
International Journal of Market Research 60 (1), 14-31, 2018
62018
Measuring Audience Reach Of Outdoor Advertisements: Using Bluetooth Technology To Validate Measurement
B Page, Z Anesbury, S Moshakis, A Grasby
Journal of advertising research 58 (4), 456-463, 2018
32018
Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?
Z Anesbury, Y Nguyen, S Bogomolova
European Journal of Marketing, 2018
22018
Has behavioural loyalty to online supermarkets declined?
GT Trinh, ZW Anesbury, C Driesener
Australasian Marketing Journal (AMJ) 25 (4), 326-333, 2017
22017
Supermarket Shelving: A Conceptual Paper on the Value of Shelf Position
ZW Anesbury, J Dawes, R Kennedy, M Nencyz-Thiel
ANZMAC, 2012
22012
The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories
ZW Anesbury, D Talbot, CA Day, T Bogomolov, S Bogomolova
Journal of Retailing and Consumer Services 53, 101976, 2020
12020
The effect of cumulative category and brand growth on competitive intensity.
Z Anesbury, C Graham, DR Bennett
Australian & New Zealand Marketing Academy (ANZMAC 2018), 2018
12018
How online shoppers behave: describing and comparing patterns in online supermarket shopper behaviour
ZW Anesbury
Ehrenberg-Bass Institute for Marketing Science, University of South Australia, 2014
12014
Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
ZW Anesbury, B Page, CB Driesener, S Bellman, B Sharp
Journal of Marketing Management, 1-20, 2020
2020
提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』 より Measuring Audience Reach of Outdoor Advertisements: Using Bluetooth …
B PAGE, Z ANESBURY, S MOSHAKIS, A GRASBY
日経広告研究所報 53 (3), 76-65, 2019
2019
Do Consumers Purchase Fresh Produce Differently to Packaged Goods? Evidence From the United States
Z Anesbury, D Talbot, CA Day, T Bogomolov, S Bogomolova
Evidence From the United States (September 21, 2018), 2018
2018
Australasian Marketing Journal
G Trinh
2014
An Investigation of the Consistency of Partitions: Across Time, Countries and Categories
ZW Anesbury
Ehrenberg-Bass Institute for Marketing Science, University of South Australia, 2012
2012
The Consistency of Partitions Across Time
ZW Anesbury, R Kennedy, M Banelis
ANZMAC, 2011
2011
Measuring audience reach of outdoor advertisements through Bluetooth technology
B Page, Z Anesbury, S Moshakis, A Grasby
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