Catherine Tucker
Catherine Tucker
Sloan Distinguished Professor of Management, MIT
Dirección de correo verificada de mit.edu - Página principal
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Online display advertising: Targeting and obtrusiveness
A Goldfarb, C Tucker
Marketing Science 30 (3), 389-404, 2011
6362011
Social networks, personalized advertising, and privacy controls
CE Tucker
Journal of marketing research 51 (5), 546-562, 2014
5852014
Privacy regulation and online advertising
A Goldfarb, C Tucker
Management Science 57 (1), 57-71, 2011
4762011
When does retargeting work? Information specificity in online advertising
A Lambrecht, C Tucker
Journal of Marketing research 50 (5), 561-576, 2013
4322013
How does popularity information affect choices? A field experiment
C Tucker, J Zhang
Management Science 57 (5), 828-842, 2011
360*2011
Modeling social interactions: Identification, empirical methods and policy implications
WR Hartmann, P Manchanda, H Nair, M Bothner, P Dodds, D Godes, ...
Marketing letters 19 (3-4), 287-304, 2008
2722008
Identifying formal and informal influence in technology adoption with network externalities
C Tucker
Management Science 55 (12), 2024-2039, 2008
2722008
Digital economics
A Goldfarb, C Tucker
Journal of Economic Literature 57 (1), 3-43, 2019
1732019
Active social media management: the case of health care
AR Miller, C Tucker
Information Systems Research 24 (1), 52-70, 2013
1722013
Can Healthcare Information Technology Save Babies?
AR Miller, C Tucker
Journal of Political Economy 119 (2), 289-32, 2011
1712011
The economics of advertising and privacy
CE Tucker
International journal of Industrial organization 30 (3), 326-329, 2012
1692012
Health Information Exchange, System Size and Information Silos
AR Miller, C Tucker
Journal of Health Economics 33, 28–42, 2014
1352014
Advertising bans and the substitutability of online and offline advertising
A Goldfarb, C Tucker
Journal of Marketing Research 48 (2), 207-227, 2011
1302011
Shifts in privacy concerns
A Goldfarb, C Tucker
American Economic Review 102 (3), 349-53, 2012
1252012
Growing two-sided networks by advertising the user base: A field experiment
C Tucker, J Zhang
Marketing Science 29 (5), 805-814, 2010
1232010
Privacy regulation and market structure
J Campbell, A Goldfarb, C Tucker
Journal of Economics & Management Strategy 24 (1), 2015
1212015
Heterogeneity and the dynamics of technology adoption
SP Ryan, C Tucker
Quantitative Marketing and Economics 10 (1), 63-109, 2012
1212012
Government Surveillance and Internet Search Behavior
A Marthews, C Tucker
1152014
Social advertising: How advertising that explicitly promotes social influence can backfire
CE Tucker
Available at SSRN 1975897, 2016
1102016
How sales taxes affect customer and firm behavior: The role of search on the Internet
ET Anderson, NM Fong, DI Simester, CE Tucker
Journal of Marketing Research 47 (2), 229-239, 2010
1092010
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Artículos 1–20