Andrew S C Ehrenberg
Andrew S C Ehrenberg
Ehrenberg-Bass Institute, University of South Australia
Verified email at marketingscience.info - Homepage
Title
Cited by
Cited by
Year
Repeat buying
ASC Ehrenberg
Journal of Empirical Generalisations in Marketing Science 5 (2), 2000
14992000
Double jeopardy revisited
ASC Ehrenberg, GJ Goodhardt, TP Barwise
Journal of marketing 54 (3), 82-91, 1990
7721990
Television and its audience
P Barwise, A Ehrenberg
Sage, 1988
5491988
The design of replicated studies
RM Lindsay, ASC Ehrenberg
The American Statistician 47 (3), 217-228, 1993
5091993
The Dirichlet: a comprehensive model of buying behaviour
GJ Goodhardt, ASC Ehrenberg, C Chatfield
Journal of the Royal Statistical Society. Series A (General), 621-655, 1984
5021984
Understanding brand performance measures: using Dirichlet benchmarks
ASC Ehrenberg, MD Uncles, GJ Goodhardt
Journal of Business Research 57 (12), 1307-1325, 2004
4842004
The pattern of consumer purchases
ASC Ehrenberg
Journal of the Royal Statistical Society: Series C (Applied Statistics) 8 (1 …, 1959
4411959
The television audience: patterns of viewing. An update.
GJ Goodhardt, ASC Ehrenberg, MA Collins
The television audience: patterns of viewing. An update., 1987
3951987
Repetitive advertising and the consumer
ASC Ehrenberg
Journal of advertising research 14 (2), 25-34, 1974
3721974
Patterns of buyer behavior: Regularities, models, and extensions
M Uncles, A Ehrenberg, K Hammond
Marketing Science 14 (3_supplement), G71-G78, 1995
3661995
Data reduction; analysing and interpreting statistical data
ASC Ehrenberg
346*1975
The after-effects of price-related consumer promotions
ASC Ehrenberg, K Hammond, GJ Goodhart
Journal of advertising Research 34 (4), 11-22, 1994
3141994
Patterns of store choice
KA Keng, ASC Ehrenberg
Journal of Marketing Research 21 (4), 399-409, 1984
2771984
Differentiation or salience
A Ehrenberg, N Barnard, J Scriven
Journal of Advertising Research 37 (6), 7-15, 1997
2551997
Brand image and brand usage
M Bird, C Channon, ASC Ehrenberg
Journal of Marketing Research 7 (3), 307-314, 1970
2171970
Rudiments of numeracy
ASC Ehrenberg
Journal of the Royal Statistical Society: Series A (General) 140 (3), 277-297, 1977
2091977
A primer in data reduction: an introductory statistics textbook
ASC Ehrenberg
Wiley, 2000
1822000
The variability of attitudinal repeat-rates
FDO Riley, ASC Ehrenberg, SB Castleberry, TP Barwise, NR Barnard
International journal of Research in Marketing 14 (5), 437-450, 1997
1821997
Progress on a simplified model of stationary purchasing behaviour
C Chatfield, ASC Ehrenberg, GJ Goodhardt
Journal of the Royal Statistical Society: Series A (General) 129 (3), 317-360, 1966
1761966
Brand advertising as creative publicity
A Ehrenberg, N Barnard, R Kennedy, H Bloom
Journal of Advertising Research 42 (4), 7-18, 2002
1702002
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