| Using data sciences in digital marketing: Framework, methods, and performance metrics JR Saura Journal of Innovation & Knowledge 6 (2), 92-102, 2021 | 431 | 2021 |
| Understanding the Digital Marketing Environment with KPIs and Web Analytics Saura, JR., Palos-Sánchez, P., Cerdá LM. Future Internet 9 (4), 76, 2017 | 326 | 2017 |
| Understanding# WorldEnvironmentDay user opinions in Twitter: A topic-based sentiment analysis approach A Reyes-Menendez, JR Saura, C Alvarez-Alonso International journal of environmental research and public health 15 (11), 2537, 2018 | 176 | 2018 |
| Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research JR Saura, D Ribeiro-Soriano, D Palacios-Marqués Industrial Marketing Management 98, 161-178, 2021 | 168 | 2021 |
| Towards a new era of mass data collection: Assessing pandemic surveillance technologies to preserve user privacy S Ribeiro-Navarrete, JR Saura, D Palacios-Marqués Technological Forecasting and Social Change 167, 120681, 2021 | 164 | 2021 |
| The impact of e-WOM on hotels management reputation: exploring tripadvisor review credibility with the ELM model A Reyes-Menendez, JR Saura, JG Martinez-Navalon Ieee Access 7, 68868-68877, 2019 | 159 | 2019 |
| From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets JR Saura, D Ribeiro-Soriano, D Palacios-Marqués International Journal of Information Management 60, 102331, 2021 | 153 | 2021 |
| Detecting indicators for startup business success: Sentiment analysis using text data mining JR Saura, P Palos-Sanchez, A Grilo Sustainability 11 (3), 917, 2019 | 146 | 2019 |
| Exploring the challenges of remote work on Twitter users' sentiments: From digital technology development to a post-pandemic era JR Saura, D Ribeiro-Soriano, PZ Saldana Journal of Business Research 142, 242-254, 2022 | 134 | 2022 |
| Exploring the boundaries of open innovation: Evidence from social media mining JR Saura, D Palacios-Marqués, D Ribeiro-Soriano Technovation 119, 102447, 2023 | 131 | 2023 |
| A study of the effects of programmatic advertising on users' concerns about privacy overtime P Palos-Sanchez, JR Saura, F Martin-Velicia Journal of Business Research 96, 61-72, 2019 | 129 | 2019 |
| The importance of behavioral data to identify online fake reviews for tourism businesses: A systematic review A Reyes-Menendez, JR Saura, F Filipe PeerJ Computer Science 5, e219, 2019 | 110 | 2019 |
| Ethical design in social media: Assessing the main performance measurements of user online behavior modification JR Saura, D Palacios-Marqués, A Iturricha-Fernández Journal of Business Research 129, 271-281, 2021 | 102 | 2021 |
| Comparing a traditional approach for financial Brand Communication Analysis with a Big Data Analytics technique JR Saura, BR Herráez, A Reyes-Menendez IEEE access 7, 37100-37108, 2019 | 89 | 2019 |
| A three-stage method for data text mining: Using UGC in business intelligence analysis JR Saura, DR Bennett Symmetry 11 (4), 519, 2019 | 86 | 2019 |
| Digital marketing strategies based on the e-business model: Literature review and future directions JR Saura, PR Palos-Sanchez, MB Correia Organizational transformation and managing innovation in the fourth …, 2019 | 83 | 2019 |
| Exploring key indicators of social identity in the# MeToo era: Using discourse analysis in UGC A Reyes-Menendez, JR Saura, SB Thomas International Journal of Information Management 54, 102129, 2020 | 80 | 2020 |
| Do online comments affect environmental management? Identifying factors related to environmental management and sustainability of hotels JR Saura, A Reyes-Menendez, C Alvarez-Alonso Sustainability 10 (9), 3016, 2018 | 77 | 2018 |
| Marketing a través de aplicaciones móviles de turismo (m-tourism). Un estudio exploratorio JR Saura, Palos-Sanchez, A Reyes-Menendez International Journal of World of Tourism 4 (8), 45-56, 2017 | 75 | 2017 |
| Digital marketing for sustainable growth: Business models and online campaigns using sustainable strategies JR Saura, P Palos-Sanchez, B Rodríguez Herráez Sustainability 12 (3), 1003, 2020 | 69 | 2020 |
Domingo Ribeiro-SorianoProfessor of Business Administration (University of Alcala, in Madrid)Verified email at uv.es
