| Understanding the Digital Marketing Environment with KPIs and Web Analytics Saura, JR., Palos-Sánchez, P., Cerdá LM. Future Internet 9 (4), 76, 2017 | 133 | 2017 |
| Using data sciences in digital marketing: framework, methods, and performance metrics JR Saura Journal of Innovation & Knowledge, 2020 | 76 | 2020 |
| Understanding# WorldEnvironmentDay user opinions in Twitter: A topic-based sentiment analysis approach A Reyes-Menendez, JR Saura, C Alvarez-Alonso International journal of environmental research and public health 15 (11), 2537, 2018 | 68 | 2018 |
| A study of the effects of programmatic advertising on users' concerns about privacy overtime P Palos-Sanchez, JR Saura, F Martin-Velicia Journal of Business Research 96, 61-72, 2019 | 62 | 2019 |
| The impact of e-WOM on hotels management reputation: exploring tripadvisor review credibility with the ELM model A Reyes-Menendez, JR Saura, JG Martinez-Navalon IEEE Access 7, 68868-68877, 2019 | 60 | 2019 |
| A three-stage method for data text mining: Using UGC in business intelligence analysis JR Saura, DR Bennett Symmetry 11 (4), 519, 2019 | 53 | 2019 |
| Digital marketing strategies based on the e-business model: Literature review and future directions JR Saura, PR Palos-Sanchez, MB Correia Organizational transformation and managing innovation in the fourth …, 2019 | 50 | 2019 |
| Comparing a traditional approach for financial Brand Communication Analysis with a Big Data Analytics technique JR Saura, BR Herráez, A Reyes-Menendez IEEE Access 7, 37100-37108, 2019 | 48 | 2019 |
| Detecting indicators for startup business success: Sentiment analysis using text data mining JR Saura, P Palos-Sanchez, A Grilo Sustainability 11 (3), 917, 2019 | 45 | 2019 |
| Do online comments affect environmental management? Identifying factors related to environmental management and sustainability of hotels JR Saura, A Reyes-Menendez, C Alvarez-Alonso Sustainability 10 (9), 3016, 2018 | 45 | 2018 |
| Marketing a través de aplicaciones móviles de turismo (m-tourism). Un estudio exploratorio JR Saura, Palos-Sanchez, A Reyes-Menendez International Journal of World of Tourism 4 (8), 45-56, 2017 | 43 | 2017 |
| Understanding user behavioral intention to adopt a search engine that promotes sustainable water management A Reyes-Menendez, JR Saura, PR Palos-Sanchez, J Alvarez-Garcia Symmetry 10 (11), 584, 2018 | 34 | 2018 |
| The effect of internet searches on afforestation: The case of a green search engine P Palos-Sanchez, JR Saura Forests 9 (2), 51, 2018 | 34 | 2018 |
| The importance of behavioral data to identify online fake reviews for tourism businesses: A systematic review A Reyes-Menendez, JR Saura, F Filipe PeerJ Computer Science 5, e219, 2019 | 33 | 2019 |
| Users acceptance of location-based marketing apps in tourism sector: an exploratory analysis P Palos-Sanchez, JR Saura, A Reyes-Menendez, IV Esquivel Journal of Spatial and Organizational Dynamics 6 (3), 258-270, 2018 | 33 | 2018 |
| University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities D Bennett, DPB Yábar, JR Saura Entrepreneurial Universities, 165-177, 2017 | 31 | 2017 |
| Are black Friday deals worth it? Mining Twitter users’ sentiment and behavior response JR Saura, A Reyes-Menendez, P Palos-Sanchez Journal of Open Innovation: Technology, Market, and Complexity 5 (3), 58, 2019 | 30 | 2019 |
| Understanding the influence of wireless communications and Wi-Fi access on customer loyalty: a behavioral model system A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia Wireless Communications and Mobile Computing 2018, 2018 | 30 | 2018 |
| Complexity in the acceptance of sustainable search engines on the internet: an analysis of unobserved heterogeneity with FIMIX-PLS P Palos-Sanchez, F Martin-Velicia, JR Saura Complexity 2018, 2018 | 30 | 2018 |
| Exploring key indicators of social identity in the# MeToo era: Using discourse analysis in UGC A Reyes-Menendez, JR Saura, SB Thomas International Journal of Information Management 54, 102129, 2020 | 28 | 2020 |
Pedro R. Palos-SanchezProfessor. Universidad de Sevilla. Dept. Economía Financiera y Dirección de OperacionesVerified email at us.es
