José Ramón Saura
José Ramón Saura
Researcher / Associate Professor of Digital Marketing, Rey Juan Carlos University
Verified email at - Homepage
Cited by
Cited by
Understanding the Digital Marketing Environment with KPIs and Web Analytics
Saura, JR., Palos-Sánchez, P., Cerdá LM.
Future Internet 9 (4), 76, 2017
Understanding# WorldEnvironmentDay user opinions in Twitter: A topic-based sentiment analysis approach
A Reyes-Menendez, JR Saura, C Alvarez-Alonso
International journal of environmental research and public health 15 (11), 2537, 2018
A study of the effects of programmatic advertising on users' concerns about privacy overtime
P Palos-Sanchez, JR Saura, F Martin-Velicia
Journal of Business Research 96, 61-72, 2019
The impact of e-WOM on hotels management reputation: exploring tripadvisor review credibility with the ELM model
A Reyes-Menendez, JR Saura, JG Martinez-Navalon
IEEE Access 7, 68868-68877, 2019
A Three-Stage method for Data Text Mining: Using UGC in Business Intelligence Analysis
JR Saura, DR Bennett
Symmetry 11 (4), 519, 2019
Marketing a través de aplicaciones móviles de turismo (m-tourism). Un estudio exploratorio
JR Saura, Palos-Sanchez, A Reyes-Menendez
International Journal of World of Tourism 4 (8), 45-56, 2017
Comparing a traditional approach for financial Brand Communication Analysis with a Big Data Analytics technique
JR Saura, BR Herráez, A Reyes-Menendez
IEEE Access 7, 37100-37108, 2019
Do online comments affect environmental management? Identifying factors related to environmental management and sustainability of hotels
JR Saura, A Reyes-Menendez, C Alvarez-Alonso
Sustainability 10 (9), 3016, 2018
Detecting indicators for startup business success: Sentiment analysis using text data mining
JR Saura, P Palos-Sanchez, A Grilo
Sustainability 11 (3), 917, 2019
Understanding user behavioral intention to adopt a search engine that promotes sustainable water management
A Reyes-Menendez, JR Saura, PR Palos-Sanchez, J Alvarez-Garcia
Symmetry 10 (11), 584, 2018
Digital marketing strategies based on the e-business model: Literature review and future directions
JR Saura, PR Palos-Sanchez, MB Correia
Organizational Transformation and Managing Innovation in the Fourth …, 2019
Users acceptance of location-based marketing apps in tourism sector: an exploratory analysis
P Palos-Sanchez, JR Saura, A Reyes-Menendez, IV Esquivel
Journal of Spatial and Organizational Dynamics 6 (3), 258-270, 2018
University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities
D Bennett, DPB Yábar, JR Saura
Entrepreneurial Universities, 165-177, 2017
The effect of internet searches on afforestation: The case of a green search engine
P Palos-Sanchez, JR Saura
Forests 9 (2), 51, 2018
Understanding the influence of wireless communications and Wi-Fi access on customer loyalty: a behavioral model system
A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia
Wireless Communications and Mobile Computing 2018, 2018
Complexity in the acceptance of sustainable search engines on the internet: an analysis of unobserved heterogeneity with FIMIX-PLS
P Palos-Sanchez, F Martin-Velicia, JR Saura
Complexity 2018, 2018
The importance of behavioral data to identify online fake reviews for tourism businesses: A systematic review
A Reyes-Menendez, JR Saura, F Filipe
PeerJ Computer Science 5, e219, 2019
The influence of social networks on the development of recruitment actions that favor User Interface Design and conversions in mobile applications powered by Linked Data
P Palos-Sanchez, JR Saura, F Debasa
Mobile Information Systems, 2018
Un Análisis de Sentimiento en Twitter con Machine Learning: Identificando el sentimiento sobre las ofertas de# BlackFriday
Revista Espacios 39 (42), 2018
Attitudes to environmental factors in the tourism sector expressed in online comments: An exploratory study
JR Saura, PR Palos-Sanchez, MA Rios Martin
International Journal of Environmental Research and Public Health 15 (3), 553, 2018
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