José Ramón Saura
José Ramón Saura
Researcher / Associate Professor of Digital Marketing, Rey Juan Carlos University, Investigador.
Dirección de correo verificada de urjc.es - Página principal
Título
Citado por
Citado por
Año
Understanding the Digital Marketing Environment with KPIs and Web Analytics
Saura, JR., Palos-Sánchez, P., Cerdá LM.
Future Internet 9 (4), 76, 2017
1082017
Understanding# WorldEnvironmentDay user opinions in Twitter: A topic-based sentiment analysis approach
A Reyes-Menendez, JR Saura, C Alvarez-Alonso
International journal of environmental research and public health 15 (11), 2537, 2018
572018
A study of the effects of programmatic advertising on users' concerns about privacy overtime
P Palos-Sanchez, JR Saura, F Martin-Velicia
Journal of Business Research 96, 61-72, 2019
532019
The impact of e-WOM on hotels management reputation: exploring tripadvisor review credibility with the ELM model
A Reyes-Menendez, JR Saura, JG Martinez-Navalon
IEEE Access 7, 68868-68877, 2019
512019
Marketing a través de aplicaciones móviles de turismo (m-tourism). Un estudio exploratorio
JR Saura, Palos-Sanchez, A Reyes-Menendez
International Journal of World of Tourism 4 (8), 45-56, 2017
432017
A three-stage method for data text mining: Using UGC in business intelligence analysis
JR Saura, DR Bennett
Symmetry 11 (4), 519, 2019
422019
Comparing a traditional approach for financial Brand Communication Analysis with a Big Data Analytics technique
JR Saura, BR Herráez, A Reyes-Menendez
IEEE Access 7, 37100-37108, 2019
412019
Do online comments affect environmental management? Identifying factors related to environmental management and sustainability of hotels
JR Saura, A Reyes-Menendez, C Alvarez-Alonso
Sustainability 10 (9), 3016, 2018
412018
Detecting indicators for startup business success: Sentiment analysis using text data mining
JR Saura, P Palos-Sanchez, A Grilo
Sustainability 11 (3), 917, 2019
382019
Digital marketing strategies based on the e-business model: Literature review and future directions
JR Saura, PR Palos-Sanchez, MB Correia
Organizational transformation and managing innovation in the fourth …, 2019
382019
Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics
JR Saura
Journal of Innovation & Knowledge, 2020
322020
Understanding user behavioral intention to adopt a search engine that promotes sustainable water management
A Reyes-Menendez, JR Saura, PR Palos-Sanchez, J Alvarez-Garcia
Symmetry 10 (11), 584, 2018
312018
The importance of behavioral data to identify online fake reviews for tourism businesses: A systematic review
A Reyes-Menendez, JR Saura, F Filipe
PeerJ Computer Science 5, e219, 2019
302019
Users acceptance of location-based marketing apps in tourism sector: an exploratory analysis
P Palos-Sanchez, JR Saura, A Reyes-Menendez, IV Esquivel
Journal of Spatial and Organizational Dynamics 6 (3), 258-270, 2018
302018
The effect of internet searches on afforestation: The case of a green search engine
P Palos-Sanchez, JR Saura
Forests 9 (2), 51, 2018
302018
Complexity in the acceptance of sustainable search engines on the internet: an analysis of unobserved heterogeneity with FIMIX-PLS
P Palos-Sanchez, F Martin-Velicia, JR Saura
Complexity 2018, 2018
282018
University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities
D Bennett, DPB Yábar, JR Saura
Entrepreneurial Universities, 165-177, 2017
282017
The influence of social networks on the development of recruitment actions that favor User Interface Design and conversions in mobile applications powered by Linked Data
P Palos-Sanchez, JR Saura, F Debasa
Mobile Information Systems, 2018
272018
Understanding the influence of wireless communications and Wi-Fi access on customer loyalty: a behavioral model system
A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia
Wireless Communications and Mobile Computing 2018, 2018
272018
Are black Friday deals worth it? Mining Twitter users’ sentiment and behavior response
JR Saura, A Reyes-Menendez, P Palos-Sanchez
Journal of Open Innovation: Technology, Market, and Complexity 5 (3), 58, 2019
232019
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20