José Ramón Saura
José Ramón Saura
Associate Professor (Tenured), Dpt. Business Economics, Rey Juan Carlos University
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Using data sciences in digital marketing: Framework, methods, and performance metrics
JR Saura
Journal of Innovation & Knowledge 6 (2), 92-102, 2021
Understanding the Digital Marketing Environment with KPIs and Web Analytics
Saura, JR., Palos-Sánchez, P., Cerdá LM.
Future Internet 9 (4), 76, 2017
Understanding# WorldEnvironmentDay user opinions in Twitter: A topic-based sentiment analysis approach
A Reyes-Menendez, JR Saura, C Alvarez-Alonso
International journal of environmental research and public health 15 (11), 2537, 2018
Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research
JR Saura, D Ribeiro-Soriano, D Palacios-Marqués
Industrial Marketing Management 98, 161-178, 2021
Towards a new era of mass data collection: Assessing pandemic surveillance technologies to preserve user privacy
S Ribeiro-Navarrete, JR Saura, D Palacios-Marqués
Technological Forecasting and Social Change 167, 120681, 2021
The impact of e-WOM on hotels management reputation: exploring tripadvisor review credibility with the ELM model
A Reyes-Menendez, JR Saura, JG Martinez-Navalon
Ieee Access 7, 68868-68877, 2019
From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets
JR Saura, D Ribeiro-Soriano, D Palacios-Marqués
International Journal of Information Management 60, 102331, 2021
Detecting indicators for startup business success: Sentiment analysis using text data mining
JR Saura, P Palos-Sanchez, A Grilo
Sustainability 11 (3), 917, 2019
Exploring the challenges of remote work on Twitter users' sentiments: From digital technology development to a post-pandemic era
JR Saura, D Ribeiro-Soriano, PZ Saldana
Journal of Business Research 142, 242-254, 2022
Exploring the boundaries of open innovation: Evidence from social media mining
JR Saura, D Palacios-Marqués, D Ribeiro-Soriano
Technovation 119, 102447, 2023
A study of the effects of programmatic advertising on users' concerns about privacy overtime
P Palos-Sanchez, JR Saura, F Martin-Velicia
Journal of Business Research 96, 61-72, 2019
The importance of behavioral data to identify online fake reviews for tourism businesses: A systematic review
A Reyes-Menendez, JR Saura, F Filipe
PeerJ Computer Science 5, e219, 2019
Ethical design in social media: Assessing the main performance measurements of user online behavior modification
JR Saura, D Palacios-Marqués, A Iturricha-Fernández
Journal of Business Research 129, 271-281, 2021
Comparing a traditional approach for financial Brand Communication Analysis with a Big Data Analytics technique
JR Saura, BR Herráez, A Reyes-Menendez
IEEE access 7, 37100-37108, 2019
A three-stage method for data text mining: Using UGC in business intelligence analysis
JR Saura, DR Bennett
Symmetry 11 (4), 519, 2019
Digital marketing strategies based on the e-business model: Literature review and future directions
JR Saura, PR Palos-Sanchez, MB Correia
Organizational transformation and managing innovation in the fourth …, 2019
Exploring key indicators of social identity in the# MeToo era: Using discourse analysis in UGC
A Reyes-Menendez, JR Saura, SB Thomas
International Journal of Information Management 54, 102129, 2020
Do online comments affect environmental management? Identifying factors related to environmental management and sustainability of hotels
JR Saura, A Reyes-Menendez, C Alvarez-Alonso
Sustainability 10 (9), 3016, 2018
Marketing a través de aplicaciones móviles de turismo (m-tourism). Un estudio exploratorio
JR Saura, Palos-Sanchez, A Reyes-Menendez
International Journal of World of Tourism 4 (8), 45-56, 2017
Digital marketing for sustainable growth: Business models and online campaigns using sustainable strategies
JR Saura, P Palos-Sanchez, B Rodríguez Herráez
Sustainability 12 (3), 1003, 2020
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