Martin Hirche
Martin Hirche
Assistant Professor (Postdoc), University of Cologne
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Regional destination image perception of tourists within a winescape context
J Bruwer, MA Pratt, A Saliba, M Hirche
Current Issues in Tourism 20 (2), 157-177, 2017
532017
Buying a Product for an Anticipated Consumption Situation-Observation of High and Low Involved Wine Buyers in a Retail Store
M Hirche, J Bruwer
International Journal of Wine Business Research 26 (4), 295-318, 2014
372014
Trial-purchase-repurchase of the brand: How does a cellar door visit impact future sales?
J Bruwer, L Lockshin, A Saliba, M Hirche
Wine & Viticulture Journal 30 (1), 56-59, 2015
72015
Australian wine industry cellar door research study 2013
J Bruwer, A Saliba, M Hirche
Australian Grape and Wine Authority (AGWA), 2014
42014
The cellar door: Cornerstone of the direct-to-consumer marketing channel
J Bruwer, L Lockshin, A Saliba, M Hirche
Grapegrower & Winemaker, 22-26, 2014
22014
SKU performance and distribution: A large-scale analysis of the role of product characteristics with store scanner data
M Hirche, L Greenacre, M Nenycz-Thiel, S Loose, L Lockshin
Journal of Retailing and Consumer Services 61, 102533, 2021
12021
Comparing the day temperature and holiday effects on retail sales of alcoholic beverages–a time-series analysis
M Hirche, J Haensch, L Lockshin
International Journal of Wine Business Research 33 (3), 432-455, 2021
12021
A large-scale investigation into drivers of effective retail strategies for wine
M Hirche, L Greenacre, M Nenycz-Thiel, S Loose, L Lockshin
Academy of Wine Business Research (AWBR) Conference, Burgundy School of …, 2022
2022
Predicting Under-and Overperforming SKUs within the Distribution–Market Share Relationship
M Hirche, PW Farris, L Greenacre, Y Quan, S Wei
Journal of Retailing, 2021
2021
Branding consistency in the Australian wine industry
TM Jeffery, G Trinh, L Lockshin, M Faulkner, B Page, J Bruwer, M Hirche
Australian & New Zealand Marketing Academy (ANZMAC) Conference, Victoria …, 2019
2019
Measuring SKU performance beyond distribution breadth
M Hirche, L Lockshin, S Loose, M Nenycz-Thiel, L Greenacre
Australian & New Zealand Marketing Academy (ANZMAC) Conference, Victoria …, 2019
2019
How can a wine brand compensate for limited distribution?
M Hirche, L Lockshin
Wine & Viticulture Journal 33 (4), 74-76, 2018
2018
An empirical analysis of stock-keeping units deviating from the Reibstein-Farris distribution and market share model: the role of product- and distribution-related characteristics
M Hirche
University of South Australia, 2018
2018
Extending Farris: SKU characteristics - defining their position on the market share-distribution curve
M Hirche, L Lockshin, M Nenycz-Thiel, L Greenacre, S Loose
European Marketing Academy Conference (EMAC), Groningen, Netherlands, Poster, 2017
2017
Hot weather – cool drinks: Is day temperature associated with retail sales of alcoholic beverages?
M Hirche, J Haensch, L Lockshin
Academy of Wine Business Research (AWBR) Conference, Sonoma State University …, 2017
2017
Do SKU characteristics affect the deviations from the market share predicted by distribution?
M Hirche, L Lockshin, S Loose, M Nenycz-Thiel, L Greenacre
Australian & New Zealand Marketing Academy (ANZMAC) Conference and Doctoral …, 2017
2017
How do retail distribution and market share measures relate in the wine category?
M Hirche, L Lockshin, L Greenacre, M Nenycz-Thiel
2016
9th Academy of Wine Business Research Conference
J Bruwer, L Lockshin, A Corsi, J Cohen, M Hirche
Ehrenberg-Bass Institute for Marketing Science, 2016
2016
How do retail distribution and market share measures relate in the wine category? A conceptual outline and speculation based on current knowledge
M Hirche, L Lockshin, L Greenacre, M Nenycz-Thiel
Ehrenberg-Bass Institute for Marketing Science, 2016
2016
Wine business research that matters - 9th Academy of Wine Business Research Conference Proceedings
J Bruwer, L Lockshin, A Corsi, J Cohen, M Hirche
2016
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Artículos 1–20