Prof Rachel Kennedy

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	All	Since 2019
Citations	2135	1259
h-index	26	20
i10-index	40	32

260

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Co-authors

Byron SharpProfessor of Marketing Science, Ehrenberg-Bass Institute, University of South AustraliaVerified email at unisa.edu.au
Magda Nenycz-ThielProfessor of Marketing, University of South AustraliaVerified email at unisa.edu.au
Andrew S C EhrenbergEhrenberg-Bass Institute, University of South AustraliaVerified email at marketingscience.info
Nicole HartnettUniversity of South AustraliaVerified email at marketingscience.info
Svetlana BogomolovaFlinders UniversityVerified email at flinders.edu.au
Steven BellmanProfessor, University of South AustraliaVerified email at marketingscience.info
John DawesEhrenberg-Bass Institute, UniSA BusinessVerified email at marketingscience.info
Bill PageUniversity of South AustraliaVerified email at unisa.edu.au
Giang TrinhEhrenberg-Bass Institute University of South AustraliaVerified email at marketingscience.info
Zachary AnesburySenior Lecturer in Marketing (UniSA Business) & Senior Marketing Scientist (Ehrenberg-Bass InstituteVerified email at unisa.edu.au
Lucy SimmondsSenior Lecturer (Assistant Professor) in Marketing and Health Care Management, Flinders UniversityVerified email at flinders.edu.au
Duane VaranCEO MediaScienceVerified email at mediasciencelabs.com
Margaret FaulknerUniversity of South AustraliaVerified email at unisa.edu.au
Arry TanusondjajaUniversity of South AustraliaVerified email at unisa.edu.au
Malcolm WrightProfessor of Marketing, Massey UniversityVerified email at massey.ac.nz
Luke GreenacreLecturer in Marketing, Monash UniversityVerified email at monash.edu
Virginia BealEhrenberg-Bass InstituteVerified email at marketingscience.info
Jaywant SinghProfessor of Marketing, University of SouthamptonVerified email at soton.ac.uk
Jenni RomaniukEhrenberg-Bass Institute, University of South AustraliaVerified email at MarketingScience.info
Mark UnclesProfessor, UNSW Business School, UNSW AustraliaVerified email at unsw.edu.au

Prof Rachel Kennedy

Ehrenberg Bass Institute for Marketing Science, University of South Australia

Verified email at marketingscience.info - Homepage

Marketing Advertising Media Buyer behaviour Empirical generalisations


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Brand advertising as creative publicity A Ehrenberg, N Barnard, R Kennedy, H Bloom Journal of Advertising Research 42 (4), 7-18, 2002	234	2002
How do shoppers behave online? An observational study of online grocery shopping Z Anesbury, M Nenycz‐Thiel, J Dawes, R Kennedy Journal of Consumer Behaviour 15 (3), 261-270, 2016	219	2016
Fundamental patterns of in-store shopper behavior H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ... Journal of Retailing and Consumer Services 37, 182-194, 2017	131	2017
Marketing: theory, evidence, practice B Sharp (No Title), 2013	131	2013
There is no brand segmentation. R Kennedy, A Ehrenberg Marketing Research 13 (1), 2001	88	2001
How clutter affects advertising effectiveness P Hammer, E Riebe, R Kennedy Journal of Advertising Research 49 (2), 159-163, 2009	78	2009
Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based? S Bogomolova, M Szabo, R Kennedy Journal of Business Research 76, 189-200, 2017	75	2017
Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation L Simmonds, S Bellman, R Kennedy, M Nenycz-Thiel, S Bogomolova Journal of Business Research 111, 241-248, 2020	72	2020
Is the Multi-Platform Whole More Powerful Than Its Separate Parts?: Measuring the Sales Effects of Cross-Media Advertising J Taylor, R Kennedy, C McDonald, L Larguinat, Y El Ouarzazi, N Haddad Journal of Advertising Research 53 (2), 200-211, 2013	69	2013
Creative that sells: How advertising execution affects sales N Hartnett, R Kennedy, B Sharp, L Greenacre Journal of Advertising 45 (1), 102-112, 2016	65	2016
In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg's principles M Uncles, R Kennedy, M Nenycz-Thiel, J Singh, S Kwok Journal of Advertising Research 52 (2), 252-261, 2012	63*	2012
Practical applications of correspondence analysis to categorical data in market research R Kennedy, C Riquier, B Sharp Journal of Targeting Measurement and Analysis for Marketing 5, 56-70, 1996	58	1996
A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention L Simmonds, S Bogomolova, R Kennedy, M Nenycz‐Thiel, S Bellman Psychology & Marketing 37 (8), 1057-1067, 2020	52	2020
Competing retailers generally have the same sorts of shoppers R Kennedy, ASC Ehrenberg Journal of Marketing Communications 7 (1), 19-26, 2001	48	2001
What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads DV Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat ... Journal of Advertising Research, 2016	42*	2016
Competitive brands' user-profiles hardly differ R Kennedy, A Ehrenberg, S Long Market Research Society Conference (UK), 2000	42	2000
Best measures of attention to creative tactics in TV advertising: when do attention-getting devices capture or reduce attention? S Bellman, M Nenycz-Thiel, R Kennedy, N Hartnett, D Varan Journal of Advertising Research 59 (3), 295-311, 2019	40	2019
Examining older consumers’ loyalty towards older brands in grocery retailing P Phua, R Kennedy, G Trinh, B Page, N Hartnett Journal of Retailing and Consumer Services 52, 101893, 2020	38	2020
Comparing direct and indirect branding in advertising N Hartnett, J Romaniuk, R Kennedy Australasian Marketing Journal 24 (1), 20-28, 2016	36	2016
How to use neuromeasures to make better advertising decisions: Questions practitioners should ask vendors and research priorities for scholars R Kennedy, H Northover Journal of Advertising Research 56 (2), 183-192, 2016	33	2016

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