| The effectiveness of branded mobile phone apps S Bellman, RF Potter, S Treleaven-Hassard, JA Robinson, D Varan Journal of interactive Marketing 25 (4), 191-200, 2011 | 747 | 2011 |
| How Reliable Are Neuromarketers' Measures of Advertising Effectiveness?: Data from Ongoing Research Holds No Common Truth among Vendors D Varan, A Lang, P Barwise, R Weber, S Bellman Journal of advertising research 55 (2), 176-191, 2015 | 120 | 2015 |
| The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames S Bellman, A Kemp, H Haddad, D Varan Computers in Human Behavior 32, 276-283, 2014 | 90 | 2014 |
| The residual impact of avoided television advertising S Bellman, A Schweda, D Varan Journal of advertising 39 (1), 67-82, 2010 | 84 | 2010 |
| Using the P3a to gauge automatic attention to interactive television advertising S Treleaven-Hassard, J Gold, S Bellman, A Schweda, J Ciorciari, ... Journal of economic psychology 31 (5), 777-784, 2010 | 77 | 2010 |
| The effects of social TV on television advertising effectiveness S Bellman, JA Robinson, B Wooley, D Varan Journal of Marketing Communications 23 (1), 73-91, 2017 | 71 | 2017 |
| The cultural erosion metaphor and the transcultural impact of media systems D Varan Journal of Communication 48 (2), 58-85, 1998 | 66 | 1998 |
| How coviewing reduces the effectiveness of TV advertising S Bellman, JR Rossiter, A Schweda, D Varan Journal of Marketing Communications 18 (5), 363-378, 2012 | 60 | 2012 |
| A comparison of three interactive television ad formats S Bellman, A Schweda, D Varan Journal of Interactive Advertising 10 (1), 14-34, 2009 | 58 | 2009 |
| Viewing angle matters—Screen type does not S Bellman, A Schweda, D Varan Journal of Communication 59 (3), 609-634, 2009 | 48 | 2009 |
| Limited-interruption advertising in digital-video content: An analysis compares the effects of “midroll” versus “preroll” spots and clutter advertising J Brechman, S Bellman, JA Robinson, A Rask, D Varan Journal of advertising research 56 (3), 289-298, 2016 | 47 | 2016 |
| Interactive narratives: Exploring the links between empathy, interactivity and structure S Hand, D Varan European Conference on Interactive Television, 11-19, 2008 | 45 | 2008 |
| A humor typology to identify humor styles used in sitcoms J Juckel, S Bellman, D Varan Humor 29 (4), 583-603, 2016 | 43 | 2016 |
| What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?: How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies D Varan, J Murphy, CF Hofacker, JA Robinson, RF Potter, S Bellman Journal of Advertising Research 53 (2), 212-220, 2013 | 43 | 2013 |
| Using internet behavior to deliver relevant television commercials S Bellman, J Murphy, S Treleaven-Hassard, J O'Farrell, L Qiu, D Varan Journal of Interactive Marketing 27 (2), 130-140, 2013 | 43 | 2013 |
| What makes a television commercial sell? using biometrics to identify successful ads: demonstrating neuromeasures' potential on 100 mars brand ads with single-source data S Bellman, M Nenycz-Thiel, R Kennedy, L Larguinat, B McColl, D Varan Journal of Advertising Research 57 (1), 53-66, 2017 | 42 | 2017 |
| Interactive TV advertising: iTV ad executional factors S Bellman, A Schweda, D Varan Journal of Business Research 65 (6), 831-839, 2012 | 42 | 2012 |
| Best measures of attention to creative tactics in TV advertising: when do attention-getting devices capture or reduce attention? S Bellman, M Nenycz-Thiel, R Kennedy, N Hartnett, D Varan Journal of Advertising Research 59 (3), 295-311, 2019 | 40 | 2019 |
| Getting the balance right S Bellman, S Treleaven-Hassard, JA Robinson, A Rask, D Varan Journal of Advertising 41 (2), 5-24, 2012 | 34 | 2012 |
| Interactive stories and the audience: Why empathy is important S Hand, D Varan Computers in Entertainment (CIE) 7 (3), 1-14, 2009 | 33 | 2009 |
