| Implementation of Key Account Management: Who, why, and how?: An exploratory study on the current implementation of Key Account Management programs S Wengler, M Ehret, S Saab Industrial Marketing Management 35 (1), 103-112, 2006 | 188 | 2006 |
| Digital transformation in sales as an evolving process S Wengler, G Hildmann, U Vossebein Journal of Business & Industrial Marketing 36 (4), 599-614, 2021 | 90 | 2021 |
| Key account management in business-to-business markets: An assessment of its economic value S Wengler Springer Science & Business Media, 2007 | 57 | 2007 |
| The appropriateness of the key account management organization S Wengler Journal of business market management 1, 253-272, 2007 | 16 | 2007 |
| Digital transformation in B2B sales: Differences and best practices in three different European countries S Wengler, M Überwimmer, P Hautamäki, G Hildmann, U Vossebein, ... Proceedings CCBC 2020: Marketing Science and Inspirations, 2020 | 7 | 2020 |
| Digitale Transformation im Vertrieb ist eine Frage des Geschäftstyps S Wengler, G Hildmann, U Vossebein Sales Management Review 6, 58-65, 2017 | 6 | 2017 |
| Preisfindung für und Bewertung von Sportsponsorships S Chatrath, S Wengler | 6 | 2009 |
| Grundlagen des Marketing im digitalen Zeitalter S Wengler Access Marketing Management, 2020 | 4 | 2020 |
| CRM auf Business-to-Business-Märkten M Kleinaltenkamp, B Dahlke, S Wengler Management von CRM-Projekten: Handlungsempfehlungen und Branchenkonzepte …, 2004 | 4 | 2004 |
| Yield Management im Profifußball S Chatrath, S Wengler Sport. Stadt. Ökonomik, 161-190, 2010 | 3 | 2010 |
| Sales organizations on the path of digitalization: a reflection from Germany, Finland and Austria. M Uberwimmer, P Hautamäki, S Wengler, R Fuderer Marketing Science and Inspirations, 2021 | 2 | 2021 |
| Coronafolgen im Personalmanagement J Riedl, S Wengler Krumbach: Online-Druck GmbH & Co. KG, 2021 | 2 | 2021 |
| Status-Quo on the Digitalization of the Sales Process in German companies S Wengler, G Hildmann, U Vossebein GSSI 11th Annual Conference on" New Frontiers in Sales Research & Education …, 2017 | 2 | 2017 |
| Applying multi-stage marketing in industrial markets: Exploratory insights on its successful implementation, management and adaptation in dynamic markets S Wengler, M Kolk Industrial Marketing Management 108, 205-222, 2023 | 1 | 2023 |
| Principles of Marketing in the Digital era: Theories-tools-case studies S Wengler Access Marketing Management, 2020 | 1 | 2020 |
| The business type as the starting point for digital transformation in sales management S Wengler, G Hildmann, U Vossebein Germany, University of Applied Sciences, Research gate, 2019 | 1 | 2019 |
| Sportmarketing aus Sicht der Neuen Institutionenökonomik S Chatrath, S Wengler Kundenintegration und Leistungslehre: Integrative Wertschöpfung in …, 2015 | 1 | 2015 |
| Grundlagen Lead-Management U Vossebein, G Hildmann, S Wengler Lead-Management: Prozesse–Menschen–Daten, 5-16, 2024 | | 2024 |
| Fazit und Blick in die Zukunft U Vossebein, G Hildmann, S Wengler Lead-Management: Prozesse–Menschen–Daten, 65-66, 2024 | | 2024 |
| Checkliste zur Einführung eines Lead-Managements U Vossebein, G Hildmann, S Wengler Lead-Management: Prozesse–Menschen–Daten, 57-63, 2024 | | 2024 |
