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Martin Grimmer
Martin Grimmer
Pro Vice-Chancellor and Professor of Marketing, University of Tasmania
Dirección de correo verificada de utas.edu.au
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The mix of qualitative and quantitative research in major marketing journals, 1993‐2002
D Hanson, M Grimmer
European journal of marketing 41 (1/2), 58-70, 2007
4172007
Company environmental performance and consumer purchase intentions
M Grimmer, T Bingham
Journal of business research 66 (10), 1945-1953, 2013
3802013
Violation of the psychological contract: The mediating effect of relational versus transactional beliefs
M Grimmer, M Oddy
Australian Journal of Management 32 (1), 153-174, 2007
2612007
Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits
M Grimmer, M Woolley
Journal of Marketing Communications 20 (4), 231-250, 2014
2362014
With the Best of Intentions: A Large Sample Test of the Intention‐Behaviour Gap in Pro‐environmental Consumer Behaviour
M Grimmer, MP Miles
International Journal of Consumer Studies 41 (1), 2-10, 2017
1962017
The effect of purchase situation on realized pro-environmental consumer behavior
M Grimmer, AP Kilburn, MP Miles
Journal of Business Research 69 (5), 1582-1586, 2016
1672016
The Impact of Resources and Strategic Orientation on Small Retail Firm Performance
L Grimmer, MP Miles, J Byrom, M Grimmer
Journal of Small Business Management, 2017
1132017
Consumer engagement on social media: Evidence from small retailers
E Devereux, L Grimmer, M Grimmer
Journal of Consumer Behaviour 19 (2), 151-159, 2020
1122020
Britons in Anglo-Saxon England
PN Higham, A Woolf, C Hills, C Lewis, D Tyler, DE Thornton, D Probert, ...
Boydell and Brewer, 2007
922007
Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment
SM Fazal-e-Hasan, H Ahmadi, G Mortimer, M Grimmer, L Kelly
Journal of Retailing and Consumer Services 41, 101-111, 2018
892018
The interrelationship between temporal and environmental orientation and pro‐environmental consumer behaviour
MJ Polonsky, A Vocino, M Grimmer, MP Miles
International journal of consumer studies 38 (6), 612-619, 2014
832014
An eye on your work: How empowerment affects the relationship between electronic surveillance and counterproductive work behaviours
AJ Martin, JM Wellen, MR Grimmer
The International Journal of Human Resource Management 27 (21), 2635-2651, 2016
822016
Explaining the impact of consumer religiosity, perceived risk and moral potency on purchase intentions
G Mortimer, SM Fazal-e-Hasan, M Grimmer, L Grimmer
Journal of Retailing and Consumer Services 55, 102115, 2020
752020
Collaborative marketing in a premium wine region: the role of horizontal networks
GK Lewis, J Byrom, M Grimmer
International Journal of Wine Business Research 27 (3), 203-219, 2015
612015
The structure of paranormal beliefs among Australian psychology students
MR Grimmer, KD White
The Journal of psychology 124 (4), 357-370, 1990
601990
The more things change the more they stay the same: A replicated study of small retail firm resources
L Grimmer, M Grimmer, G Mortimer
Journal of Retailing and Consumer Services 44, 54-63, 2018
592018
Research into the psychological contract: Two Australian perspectives
W O'Donohue, R Donohue, M Grimmer
Human Resource Development International 10 (3), 301-318, 2007
492007
A research note on the effect of entrepreneurial orientation on small retailer performance: a resource-advantage perspective
L Grimmer, MP Miles, M Grimmer
International Entrepreneurship and Management Journal 11, 409-424, 2015
452015
An exploratory study of the perceptions of AACSB International’s 2013 Accreditation Standards
MP Miles, GMC Franklin, M Grimmer, KC Heriot
Journal of International Education in Business 8 (1), 2-17, 2015
442015
Political branding: A consumer perspective on Australian political parties
M Grimmer, DC Grube
Party Politics, 1354068817710585, 2017
382017
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Artículos 1–20