Lucia Porcu
TítuloCitado porAño
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
L Porcu, S Barrio-García, PJ Kitchen
Servicio de Publicaciones de la Universidad de Navarra, 2012
1102012
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach
F Muñoz-Leiva, L Porcu, S Barrio-García
International Journal of Advertising 34 (4), 678-701, 2015
292015
A cross-cultural analysis of the effect of language on perceived risk online
JM Alcántara-Pilar, S Del Barrio-García, L Porcu
Computers in Human Behavior 29 (3), 596-603, 2013
262013
Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale
L Porcu, S Del Barrio-Garcia, PJ Kitchen
European Journal of Marketing 51 (3), 692-718, 2017
222017
Venta personal. Una perspectiva integrada y relacional
S del Barrio García
Editorial UOC, 2012
182012
Motivational duality in online consumer behaviour: Website usability and flow state as moderating factors
JM Alcántara-Pilar, S del Barrio-García, L Porcu, E Crespo-Almendros
International Journal of Business and Economics 14 (1), 79, 2015
132015
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Advertising 36 (1), 121-141, 2017
82017
Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
JM Alcántara‐Pilar, S Del Barrio‐García, L Porcu, E Crespo‐Almendros
Journal of Consumer Behaviour 16 (6), e61-e75, 2017
62017
Toward an understanding of online information processing in e-tourism: does national culture matter?
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017
62017
Analyzing the cultural diversity of consumers in the global marketplace
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros
Business Science Reference, 2015
52015
The mediating role of integrated corporate communication on the relationship between organizational culture and market performance
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
Rediscovering the Essentiality of Marketing, 433-438, 2016
42016
Modelización de los antecedentes y consecuentes de la comunicación integrada de marketing
L Porcu
42008
CSR activities and consumer loyalty: The effect of the type of publicizing medium
P Mercade-Mele, S Molinillo, A Fernández-Morales, L Porcu
Journal of Business Economics and Management 19 (3), 431-455, 2018
32018
A review of psycho-vs. socio-linguistics theories: An application to marketing research
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 1-30, 2017
32017
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
Advances in Advertising Research (Vol. VII), 281-295, 2017
12017
HIGHER EDUCATION INSTITUTIONS (HEIS) AND INTEGRATED MARKETING COMMUNICATIONS (IMC): AN ODD COUPLE?
L Porcu, S del Barrio-García, N Rodríguez-Priego, E Crespo-Almendros
INTED2012 Proceedings, 3421-3428, 2012
12012
Comunicación integrada de marketing: Una aplicación empírica en el sector financiero
J Valverde, FJ Liebana-Cabanillas, M Martínez-Fiestas, L Porcu
Actas del “XXIII. Congreso nacional de marketing–AEMARK, 14-16, 2011
12011
The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine
M Yasin, F Liébana-Cabanillas, L Porcu, RN Kayef
Journal of Retailing and Consumer Services 52, 101902, 2020
2020
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Hospitality Management 80, 13-24, 2019
2019
The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-generated Content
M Yasin, L Porcu, F Liébana-Cabanillas
Sustainability 11 (17), 4649, 2019
2019
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
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