Lucia Porcu
Título
Citado por
Citado por
Año
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
L Porcu, S Barrio-García, PJ Kitchen
Servicio de Publicaciones de la Universidad de Navarra, 2012
1892012
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach
F Muñoz-Leiva, L Porcu, S Barrio-García
International Journal of Advertising 34 (4), 678-701, 2015
712015
Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale
L Porcu, S Del Barrio-Garcia, PJ Kitchen
European Journal of Marketing, 2017
622017
A cross-cultural analysis of the effect of language on perceived risk online
JM Alcántara-Pilar, S del Barrio-García, L Porcu
Computers in Human Behavior 29 (3), 596-603, 2013
312013
CSR activities and consumer loyalty: The effect of the type of publicizing medium
P Mercadé-Melé, S Molinillo, A Fernández-Morales, L Porcu
Journal of Business Economics and Management 19 (3), 431-455, 2018
282018
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
L Porcu, S del Barrio-Garcia, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Hospitality Management 80, 13-24, 2019
272019
Motivational duality in online consumer behaviour: website usability and flow state as moderating factors
JM Alcántara-Pilar, S del Barrio-García, L Porcu, E Crespo-Almendros
International Journal of Business and Economics 14 (1), 79, 2015
242015
Venta personal. Una perspectiva integrada y relacional
S del Barrio García
Editorial UOC, 2012
242012
The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine
M Yasin, F Liébana-Cabanillas, L Porcu, RN Kayed
Journal of Retailing and Consumer Services 52, 101902, 2020
222020
Toward an understanding of online information processing in e-tourism: does national culture matter?
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017
192017
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
L Porcu, S del Barrio-García, PJ Kitchen, M Tourky
Journal of Business Research 119, 435-443, 2020
162020
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Advertising 36 (1), 121-141, 2017
162017
Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
JM Alcántara‐Pilar, S Del Barrio‐García, L Porcu, E Crespo‐Almendros
Journal of Consumer Behaviour 16 (6), e61-e75, 2017
102017
Analyzing the cultural diversity of consumers in the global marketplace
JM Alcántara-Pilar
IGI Global, 2015
92015
The effect of brand experience on customers’ engagement behavior within the context of online Brand communities: the impact on intention to forward online Company-Generated content
M Yasin, L Porcu, F Liébana-Cabanillas
Sustainability 11 (17), 4649, 2019
82019
A review of psycho-vs. socio-linguistics theories: An application to marketing research
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
Advertising and branding: Concepts, methodologies, tools, and applications, 1-30, 2017
82017
The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case
M Yasin, L Porcu, M T Abusharbeh, F Liébana-Cabanillas
Economic research-Ekonomska istraživanja 33 (1), 1985-2006, 2020
52020
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
Advances in Advertising Research (Vol. VII), 281-295, 2017
42017
The mediating role of integrated corporate communication on the relationship between organizational culture and market performance
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
Rediscovering the Essentiality of Marketing, 433-438, 2016
42016
Modelización de los antecedentes y consecuentes de la comunicación integrada de marketing
L Porcu
42008
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