The politicization of health and science: Role of political cues in shaping the beliefs of the vaccine-autism link SM Jones-Jang, C Noland Health Communication 37 (5), 608-616, 2022 | 25 | 2022 |
When corporate social advocacy meets controversial celebrity: The role of consumer–brand congruence and consumer-celebrity congruence K Alharbi, JK Kim, C Noland, J Carter Sustainability 14 (3), 1811, 2022 | 16 | 2022 |
Positive or negative vibes: Does mood affect consumer response to controversial advertising? CR Noland Journal of Marketing Communications 27 (8), 897-912, 2021 | 15 | 2021 |
Listicles vs. narratives: The interplay between mood, message type, and disclosure on native-advertising effectiveness CR Noland, T Wen Journal of Current Issues & Research in Advertising 43 (4), 377-399, 2022 | 7 | 2022 |
Healthy living and the brands that pay for it: A qualitative exploration of health-related native advertising on buzzfeed and huffpost C Noland, JY Li, TJ Wen Advertising & Society Quarterly 22 (4), 2021 | 2 | 2021 |
Go with The Flow: Testing the Effects of Emotional Flow on Psychophysiological, Attitudinal, and Behavioral Changes CR Noland University of South Carolina, 2021 | | 2021 |
UNDERSTANDING THE INFLUENCE OF CUSTOMIZATION ON BRAND EVALUATION AMONG CONSUMERS WITH DIFFERENT LEVELS OF UNCERTAINTY AND UNCERTAINTY AVOIDANCE L Wu, N Zhang, C Noland, A Wan American Academy of Advertising. Conference. Proceedings (Online), 81-81, 2018 | | 2018 |