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Chris Noland
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The politicization of health and science: Role of political cues in shaping the beliefs of the vaccine-autism link
SM Jones-Jang, C Noland
Health Communication 37 (5), 608-616, 2022
252022
When corporate social advocacy meets controversial celebrity: The role of consumer–brand congruence and consumer-celebrity congruence
K Alharbi, JK Kim, C Noland, J Carter
Sustainability 14 (3), 1811, 2022
162022
Positive or negative vibes: Does mood affect consumer response to controversial advertising?
CR Noland
Journal of Marketing Communications 27 (8), 897-912, 2021
152021
Listicles vs. narratives: The interplay between mood, message type, and disclosure on native-advertising effectiveness
CR Noland, T Wen
Journal of Current Issues & Research in Advertising 43 (4), 377-399, 2022
72022
Healthy living and the brands that pay for it: A qualitative exploration of health-related native advertising on buzzfeed and huffpost
C Noland, JY Li, TJ Wen
Advertising & Society Quarterly 22 (4), 2021
22021
Go with The Flow: Testing the Effects of Emotional Flow on Psychophysiological, Attitudinal, and Behavioral Changes
CR Noland
University of South Carolina, 2021
2021
UNDERSTANDING THE INFLUENCE OF CUSTOMIZATION ON BRAND EVALUATION AMONG CONSUMERS WITH DIFFERENT LEVELS OF UNCERTAINTY AND UNCERTAINTY AVOIDANCE
L Wu, N Zhang, C Noland, A Wan
American Academy of Advertising. Conference. Proceedings (Online), 81-81, 2018
2018
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