| The Mediating Role of Attitude in Influencing Consumer Purchase Intention Towards Online Apparel Shopping in Malaysia SK Vijayan, YH Oo Malaysian Journal of Consumer and Family Economics 28 (1), 166 - 202, 2022 | 5 | 2022 |
| Understanding Purchase Intention of Electric Vehicles (EV) among Gen-Z Users in China X Ma, CH Ong, SK Vijayan Asia Pacific Journal of Business, Humanities and Education 6 (2), 78 - 99, 2021 | 3* | 2021 |
| Determinants of Consumer Impulse Purchase in Live Streaming Commerce in China: A Conceptual Analysis Z XiaoLi, SK Vijayan International Journal of Academic Research in Business and Social Sciences …, 2023 | 1 | 2023 |
| Online Food Delivery Service Satisfaction among University Students during COVID-19 in Klang Valley Malaysia SK Vijayan, CH Ong, SC Yong Asia Pacific Journal of Business, Humanities and Education 5 (2), 31-56, 2020 | 1 | 2020 |
| Understanding the Effects of Live Streaming Commerce Features on Chinese Consumers’ Repurchase Intention: A Conceptual Analysis X Zhu, SK Vijayan, Z Di International Journal of Academic Research in Business and Social Sciences …, 2023 | | 2023 |
| Factors Influencing Online Luxury Fashion Purchase Intention among Generation Z in China L Xiaoshuang, SK Vijayan International Journal of Academic Research in Business and Social Sciences …, 2023 | | 2023 |
| Determinants of Consumer Purchase Intention towards Recycled Paper Products in China: A Conceptual Analysis P Ying, SK Vijayan International Journal of Academic Research in Business and Social Sciences …, 2023 | | 2023 |
| Determinants of Consumer Purchase Decision Towards Online Organic Fresh Produce in Malaysia: A Conceptual Analysis SK Vijayan, CH Ong Asia Pacific Journal of Business, Humanities and Education 6 (1), 74 - 103, 2021 | | 2021 |
| The Mediating Role of Customer Satisfaction in Repurchase Intention towards Online Ready-To-Eat (RTE) Low Carbohydrate Food Products in Malaysia SK Vijayan, AP Zameni Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| Understanding Purchase Intention of Growing-Up Milk (GUM) for Children among Parents in Malaysia: A Stimulus- Response Approach CH Ong, SK Vijayan, SC Yong Asia Pacific Journal of Business, Humanities and Education 5 (2), 57-75, 2020 | | 2020 |
