| Influencers on instagram: antecedents and consequences of opinion leadership LV Casaló, C Flavián, S Ibáñez-Sánchez Journal of Business Research 117, 510-519, 2020 | 1304 | 2020 |
| The impact of virtual, augmented and mixed reality technologies on the customer experience C Flavián, S Ibáñez-Sánchez, C Orús Journal of business research 100, 547-560, 2019 | 1198 | 2019 |
| Understanding influencer marketing: The role of congruence between influencers, products and consumers D Belanche, LV Casaló, M Flavián, S Ibáñez-Sánchez Journal of Business Research 132, 186-195, 2021 | 347 | 2021 |
| Antecedents of consumer intention to follow and recommend an Instagram account LV Casaló, C Flavián, S Ibáñez-Sánchez Online Information Review 41 (7), 1046-1063, 2017 | 246 | 2017 |
| Be creative, my friend! Engaging users on Instagram by promoting positive emotions LV Casaló, C Flavián, S Ibáñez-Sánchez Journal of Business Research 130, 416-425, 2021 | 228 | 2021 |
| Understanding consumer interaction on instagram: The role of satisfaction, hedonism, and content characteristics LV Casaló, C Flavián, S Ibáñez-Sánchez Cyberpsychology, Behavior, and Social Networking 20 (6), 369-375, 2017 | 207 | 2017 |
| Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer D Belanche, LV Casaló, M Flavián, S Ibáñez-Sánchez Journal of Retailing and Consumer Services 61, 102585, 2021 | 191 | 2021 |
| Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement C Flavián, S Ibáñez-Sánchez, C Orús Journal of Hospitality Marketing & Management 30 (1), 1-20, 2021 | 172 | 2021 |
| Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination C Flavián, S Ibáñez-Sánchez, C Orús Future of Tourism Marketing, 79-94, 2021 | 170 | 2021 |
| Followers’ reactions to influencers’ Instagram posts D Belanche, M Flavián, S Ibáñez-Sánchez Spanish Journal of Marketing-ESIC 24 (1), 37-54, 2020 | 155 | 2020 |
| The influence of scent on virtual reality experiences: The role of aroma-content congruence C Flavián, S Ibáñez-Sánchez, C Orús Journal of Business Research 123, 289-301, 2021 | 144 | 2021 |
| Enhancing the customer experience with virtual and augmented reality: The impact of content and device type C Orús, S Ibáñez-Sánchez, C Flavián International Journal of Hospitality Management 98, 103019, 2021 | 94 | 2021 |
| Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory S Ibáñez‐Sánchez, C Orus, C Flavian Psychology & Marketing 39 (3), 559-578, 2022 | 84 | 2022 |
| The impact of consumers’ positive online recommendations on the omnichannel webrooming experience C Orús, R Gurrea, S Ibáñez-Sánchez Spanish Journal of Marketing-ESIC 23 (3), 397-414, 2019 | 74 | 2019 |
| Influencers and brands successful collaborations: A mutual reinforcement to promote products and services on social media S Ibáñez-Sánchez, M Flavián, LV Casaló, D Belanche Journal of Marketing Communications 28 (5), 469-486, 2022 | 65 | 2022 |
| User responses towards augmented reality face filters: Implications for social media and brands C Flavián, S Ibáñez-Sánchez, C Orús Augmented Reality and Virtual Reality: New Trends in Immersive Technology, 29-42, 2021 | 20 | 2021 |
| The relevance of creativity and emotions in engaging users on Instagram LV Casaló, C Flavián, S Ibáñez-Sánchez Global Marketing Conference, 4-5, 2018 | 14 | 2018 |
| The dark side of the metaverse: The role of gamification in event virtualization C Flavián, S Ibáñez-Sánchez, C Orús, S Barta International Journal of Information Management 75, 102726, 2024 | 7 | 2024 |
| Neuromarketing en investigación de mercados. Una revisión práctica sobre su pasado, presente y futuro CO Sanclemente, P Álava, S Ibáñez-Sánchez Revista de gestión pública y privada, 5-39, 2017 | 6* | 2017 |
| Consumer interaction in Instagram: the role of perceived hedonism and satisfaction LV Casaló, C Flavián, S Ibáñez Global Marketing Conference, 1233-1238, 2016 | 6 | 2016 |
Carlos Flavián (ORCID 0000-0001-71...Full Professor of Marketing (University of Zaragoza; SPAIN)Verified email at unizar.es
