Manuela López
Manuela López
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Determinants of E-WOM influence: the role of consumers’ internet experience
M López, M Sicilia
Journal of theoretical and applied electronic commerce research 9 (1), 28-43, 2014
1422014
How WOM marketing contributes to new product adoption: testing competitive communication strategies
M López, M Sicilia
European Journal of Marketing 47 (7), 1089-1114, 2013
742013
eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making
M López, M Sicilia
Journal of Interactive Advertising 14 (2), 86-97, 2014
662014
Boca a boca tradicional vs. electrónico. La participación como factor explicativo de la influencia del boca a boca electrónico
M López, M Sicilia
Revista Española de Investigación de Marketing ESIC 17 (1), 7-38, 2013
432013
Creating identification with brand communities on Twitter
M López, M Sicilia, AA Moyeda-Carabaza
Internet Research, 2017
272017
The influence of “Facebook friends” on the intention to join brand pages
M Palazon, M Sicilia, M Lopez
Journal of Product & Brand Management, 2015
202015
What drives crowdfunding participation? The influence of personal and social traits
Y Rodriguez-Ricardo, M Sicilia, M López
Spanish Journal of Marketing-ESIC, 2018
142018
The impact of e-WOM: determinants of influence
M López, M Sicilia
Advances in Advertising Research (Vol. 2), 215-230, 2011
102011
WOM Marketing in social media
M López, M Sicilia, C Hidalgo-Alcázar
Advertising in New Formats and Media, 2016
82016
“Click like if you like it”: the effect of directional posts on social network sites
M López, M Sicilia, PWJ Verlegh
Online Information Review, 2017
62017
Brand Pages as a communication tool: A state of the art and a research agenda
M Sicilia, M Palazón, M López
Advertising in new formats and media, 169-188, 2016
52016
Use of online versus offline information sources by tourists
M López, M Sicilia
Catalan Journal of Communication & Cultural Studies 3 (2), 273-288, 2011
52011
Altruism and internal locus of control as determinants of the intention to participate in crowdfunding: the mediating role of trust
Y Rodriguez-Ricardo, M Sicilia, M López
Journal of theoretical and applied electronic commerce research 14 (3), 0-0, 2019
42019
El Gobierno Corporativo como un determinante de la rentabilidad y creación de valor en las empresas del índice bursátil COLCAP en el periodo 2008-2012
M López, W Serrato
Pereira: Universidad Tecnológica de Pereira, 2014
42014
The role of e-WOM in international communication
S Ruiz, M Sicilia, I López, M López
Handbook of research on international advertising, 2012
42012
Identificación de líderes de opinión leales en Twitter
M LÓPEZ, M SICILIA
Cuadernos de Gestión 17 (1), 105-124, 2017
32017
La participación del individuo en el boca a boca electrónico como determinante de su influencia: el efecto mediador de la credibilidad
M López, M Sicilia
Turitec 2012: IX Congreso Nacional Turismo y Tecnologías de la Información y …, 2012
32012
Consumer participation on e-WOM as a determinant of its influence. The mediating role of source credibility
M López, M Sicilia
XXIII Congreso Nacional de Marketing, 2011
32011
How to develop WOM marketing
M López, M Sicilia
Electronic Payment Systems for Competitive Advantage in E-Commerce, 30-47, 2014
22014
Intentional vs. unintentional influences of social media friends
M Sicilia, M Palazón, M López
Electronic Commerce Research and Applications, 100979, 2020
2020
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Artículos 1–20