Seguir
Manuela López
Manuela López
Dirección de correo verificada de um.es
Título
Citado por
Citado por
Año
Determinants of E-WOM influence: The role of consumers’ internet experience
M López, M Sicilia
Journal of theoretical and applied electronic commerce research 9 (1), 28-43, 2014
2542014
eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making
M López, M Sicilia
Journal of Interactive Advertising 14 (2), 86-97, 2014
1352014
How WOM marketing contributes to new product adoption: Testing competitive communication strategies
M López, M Sicilia
European Journal of Marketing, 2013
1062013
Boca a boca tradicional vs. electrónico. La participación como factor explicativo de la influencia del boca a boca electrónico
M López, M Sicilia
Revista Española de Investigación de Marketing ESIC 17 (1), 7-38, 2013
732013
Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness
M López, M Sicilia, AA Moyeda-Carabaza
Internet Research, 2017
702017
What drives crowdfunding participation? The influence of personal and social traits
Y Rodriguez-Ricardo, M Sicilia, M López
Spanish Journal of Marketing-ESIC, 2018
442018
The influence of “Facebook friends” on the intention to join brand pages
M Palazon, M Sicilia, M Lopez
Journal of Product & Brand Management, 2015
402015
Marketing en redes sociales
M Sicilia, M Palazón, I López, M López
ESIC Editorial, 2021
342021
Altruism and internal locus of control as determinants of the intention to participate in crowdfunding: the mediating role of trust
Y Rodriguez-Ricardo, M Sicilia, M López
Journal of theoretical and applied electronic commerce research 14 (3), 1-16, 2019
302019
“Click like if you like it”: the effect of directional posts on social network sites
M López, M Sicilia, PWJ Verlegh
Online Information Review, 2017
142017
WOM marketing in social media
M López, M Sicilia, C Hidalgo-Alcázar
Advertising in New Formats and Media, 2016
132016
Identificación de líderes de opinión leales en Twitter
M LÓPEZ, M SICILIA
Cuadernos de Gestión 17 (1), 105-124, 2017
112017
Use of online versus offline information sources by tourists
M López, M Sicilia
Catalan Journal of Communication & Cultural Studies 3 (2), 273-288, 2011
102011
The impact of e-WOM: Determinants of influence
M López, M Sicilia
Advances in Advertising Research (Vol. 2), 215-230, 2011
92011
Intentional vs. unintentional influences of social media friends
M Sicilia, M Palazón, M López
Electronic Commerce Research and Applications 42, 100979, 2020
72020
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
M López, M Sicilia, PWJ Verlegh
Journal of Research in Interactive Marketing 16 (1), 154-171, 2022
62022
The role of e-WOM in international communication
S Ruiz, M Sicilia, I López, M López
Handbook of research on international advertising, 2012
62012
Estudio omnicanal de las empresas minoristas del sector cosmético en España
AM López, M López
Redmarka. Revista de Marketing Aplicado 23 (2), 19-41, 2019
52019
Brand Pages as a communication tool: A state of the art and a research agenda
M Sicilia, M Palazón, M López
Advertising in new formats and media, 2016
52016
Whom do I Choose to Diffuse Information onTwitter? An Agent-Based Model Approach
N Plaza, P Leger, M López
IEEE Latin America Transactions 17 (04), 677-683, 2019
32019
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20