| The journey from customer participation in service failure to co-creation in service recovery R Bagherzadeh, M Rawal, S Wei, JLS Torres Journal of Retailing and Consumer Services 54, 102058, 2020 | 94 | 2020 |
| Role of brand attachment in customers’ evaluation of service failure JL Saavedra Torres, M Rawal, R Bagherzadeh Journal of Product & Brand Management 30 (3), 377-391, 2020 | 32 | 2020 |
| Customer-brand disidentification: Conceptualization, scale development and validation NA Anaza, JL Saavedra, JF Hair Jr, R Bagherzadeh, M Rawal, ... Journal of Business Research 133, 116-131, 2021 | 31 | 2021 |
| EMPATHY FOR EMOTIONAL ADVERTISEMENTS ON SOCIAL NETWORKING SITES: THE ROLE OF SOCIAL IDENTITY. M Rawal, JL SAAVEDRA TORRES Marketing Management Journal 27 (2), 2017 | 27 | 2017 |
| Mediating effect of word-of-mouth in movie theatre industry M Rawal, JL Saavedra Journal of Media and Communication Studies 9 (3), 17-23, 2017 | 14 | 2017 |
| Surreal play experience for teaching sales: Learning how to ask the right questions J Saavedra Torres, M Rawal Marketing Education Review 31 (2), 76-86, 2021 | 6 | 2021 |
| The Impact of Message Framing with Advertising Appeals on Consumer Attitudes and Brand Choice M Rawal Southern Illinois University at Carbondale, 2019 | 3 | 2019 |
| Surreal play experience for teaching sales: Learning how to ask the right questions J Saavedra, M Rawal Marketing Education Review 31 (2), 76-86, 2021 | 2 | 2021 |
| Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract JS Torres, O Dadgar, M Rawal Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 2 | 2018 |
| Do you want to be roasted? The boundaries of using dark humor as a brand-to-brand communication strategy JL Saavedra Torres, A Bhattarai, A Dang, M Rawal Journal of Research in Interactive Marketing 18 (2), 220-237, 2024 | 1 | 2024 |
| The Role of Perceived Quality and Customer Self-Incongruence on Customer-Brand Disidentification JL Saavedra Torres, A Bhattarai, M Rawal, B Upadhyaya Subedi Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023 | 1 | 2023 |
| Self-construal and willingness to participation in sharing economy: an abstract A Bhattarai, M Farhang, JS Torres, R Bagherzadeh, M Rawal Academy of Marketing Science Annual Conference, 367-368, 2020 | 1 | 2020 |
| Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust: An Abstract M Rawal, JL Saavedra Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 1 | 2018 |
| Compromise and Attraction Effects under Interdependent and Independent Self-Construal R Bagherzadeh, M Rawal, JL Saavedra | 1 | 2017 |
| The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies M Rawal, JL Saavedra Torres, R Bagherzadeh, S Rani, J Melancon Journal of Consumer Marketing, 2024 | | 2024 |
| The Moderating Effect of Failure Severity, Failure Stability and Self-Construal in Perceptions of Group Versus Individual Service Failure and Their Effects on Outcomes: An Abstract M Farhang, A Bhattarai, JS Torres, R Bagherzadeh, M Rawal Academy of Marketing Science Annual Conference, 445-446, 2020 | | 2020 |
| Effects of B2B Customers’ Perceived Benefits on Willingness to Disclose Information in an Online Exchange: An Abstract JL Saavedra, M Rawal Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
