| Adding social media to the marketing mix G Armelini, J Villanueva IESE insight 9 (9), 29-36, 2011 | 88 | 2011 |
| Los blogs corporativos: una opción, no una obligación J Villanueva, C Aced, G Armelini, E cuaderno forma parte del Electronic Madrid: E, 2007 | 38 | 2007 |
| Marketing expenditures and word-of-mouth communication: Complements or substitutes? G Armelini, J Villanueva Now Publishers Inc, 2010 | 33 | 2010 |
| Ciclo de vida de los destinos turísticos y estrategias de comunicación: los casos de España y Chile BG Henche, EMR Lara, G Armelini aDResearch: Revista Internacional de Investigación en Comunicación, 76-93, 2013 | 24 | 2013 |
| Referral programs, customer value, and the relevance of dyadic characteristics G Armelini, C Barrot, JU Becker International Journal of Research in Marketing 32 (4), 449-452, 2015 | 22 | 2015 |
| El boca oreja electrónico:¿ Qué sabemos de esta poderosa herramienta de marketing? J Villanueva, G Armelini Cuadernos del ebcenter, e-business Center PricewaterhouseCooper and IESE, 2007 | 18 | 2007 |
| El poder del boca-oreja en el marketing mix. Los consumidores hablan de ti J Villanueva, G Armelini Revista de Antiguos Alumnos Del IEEM 15 (5), 18-25, 2012 | 16 | 2012 |
| The effect of word of mouth in customer equity and brand equity G Armelini Chinese Business Review 10 (3), 2011 | 15 | 2011 |
| Understanding social contagion in adoption processes using dynamic social networks M Herrera, G Armelini, E Salvaj PloS one 10 (10), e0140891, 2015 | 11 | 2015 |
| Linux y software de código abierto:¿ listos para su empresa? FM Torner, G Armelini Harvard Deusto business review, 60-70, 2004 | 11 | 2004 |
| Electronic Word of Mouth: What Do We Know About This Powerful Marketing Tool? G Armelini, J Villanueva IESE Insight Review, 2006 | 10 | 2006 |
| Subaru XV: A Communication and Marketing Strategy for Generation Y: une stratègie de communication et marchè pour la gènèation Y G Armelini Innovar 23 (47), 65-80, 2013 | 7 | 2013 |
| Assessing university enrollment and admission efforts via hierarchical classification and feature selection S Maldonado, G Armelini, CA Guevara Intelligent Data Analysis 21 (4), 945-962, 2017 | 1 | 2017 |
| The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures G Armelini, J González, J Villanueva International Journal of Internet Marketing and Advertising 13 (1), 1-21, 2019 | | 2019 |
| Diffusion of Adoptions on Dynamic Social Networks: A Case Study of a Real-World Community of Consumers M Herrera, G Armelini, E Salvaj Data Analytics Applications in Latin America and Emerging Economies, 73, 2017 | | 2017 |
| Foundations and Trends® in Marketing G Armelini, J Villanueva Foundations and Trends® in Marketing 5 (1), 1-53, 2010 | | 2010 |
| The firms management of word or mouth communications. Insights and opportunities for marketers G Armelini Universidad de Navarra, 2009 | | 2009 |
Cristina AcedColaboradora docente en Universitat Oberta de Catalunya, Universitat Abat Oliba y Universitat Pompeu FabraDirección de correo verificada de uoc.edu
