| Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability A Schnack, MJ Wright, JL Holdershaw Food Research International 117, 40-49, 2019 | 138 | 2019 |
| The effect of odd pricing on demand P Gendall, J Holdershaw, R Garland European Journal of Marketing 31 (11/12), 799-813, 1997 | 120 | 1997 |
| The widespread use of odd pricing in the retail sector J Holdershaw, P Gendall, R Garland Marketing Bulletin-Department Of Marketing Massey University 8, 53-58, 1997 | 108 | 1997 |
| Predicting blood donation behaviour: further application of the theory of planned behaviour J Holdershaw, P Gendall, M Wright Journal of Social Marketing 1 (2), 120-132, 2011 | 105 | 2011 |
| An exploratory investigation of shopper behaviour in an immersive virtual reality store A Schnack, MJ Wright, JL Holdershaw Journal of Consumer Behaviour 19 (2), 182-195, 2020 | 57 | 2020 |
| Predicting willingness to donate blood J Holdershaw, P Gendall, M Wright Australasian Marketing Journal 11 (1), 87-96, 2003 | 50 | 2003 |
| Understanding and predicting human behaviour J Holdershaw, P Gendall Annual Conference of the Australian & New Zealand Communication Association …, 2008 | 35 | 2008 |
| Does the locomotion technique matter in an immersive virtual store environment?–Comparing motion-tracked walking and instant teleportation A Schnack, MJ Wright, JL Holdershaw Journal of Retailing and Consumer Services 58, 102266, 2021 | 25 | 2021 |
| Consumer knowledge of country of origin of fresh food at point of purchase J Holdershaw, R Konopka Country of Origin Effect, 57-70, 2020 | 19 | 2020 |
| Social marketing campaigns that promote condom use among MSM: A literature review S Neville, J Adams, J Holdershaw Nursing Praxis in Aotearoa New Zealand 30 (1), 5-16, 2014 | 18 | 2014 |
| Country of origin labelling of fresh produce: consumer preferences and policy implications. J Holdershaw, P Gendall, P Case Market & Social Research 21 (2), 2013 | 16 | 2013 |
| Factors influencing blood donation behaviour J Holdershaw, P Gendall, M Wright University of Otago, 2003 | 13 | 2003 |
| The validity of odd pricing JL Holdershaw, P Gendall, R Garland Unpublished Masters thesis, Department of Marketing, Massey University, 1995 | 8 | 1995 |
| Predicting behaviour: comparing the performance of factual versus attitudinal approaches J Holdershaw, V Melnyk, P Gendall, M Wright International Journal of Social Research Methodology 21 (4), 439-452, 2018 | 7 | 2018 |
| The effect of odd pricing in China J Holdershaw, P Gendall, Y Gou Journal of Asia Pacific Marketing 4 (1), 76, 2005 | 7 | 2005 |
| Transforming Government: People, Process and Policy Article information D Gilbert, P Balestrini, D Littleboy, SP Kalafatis, M Pollard, R East, ... | 4 | 2009 |
| The effect of question tone and form on responses to open-ended questions: Further data M Brennan, J Holdershaw MARKETING BULLETIN-DEPARTMENT OF MARKETING MASSEY UNIVERSITY 10, 57-64, 1999 | 4 | 1999 |
| Communication of risks and side effects in prescription medicine advertising JJ Anthony, JA Hoek, J Holdershaw Australia New Zealand Marketing Academy Conference. Adelaide: ANZMAC, 83-9, 2003 | 2 | 2003 |
| The effect of visibility of country of origin labelling on consumers' fresh meat preferences J Holdershaw, R Konopka Asia Pacific Journal of Marketing and Logistics 35 (9), 2266-2281, 2023 | 1 | 2023 |
| The Effect of Country of Origin Labelling of Fresh Produce on Consumers’ Purchase Decisions J Holdershaw, P Gendall, P Case | 1 | 2011 |
