| Impact of personality influencers on psychological paradigms: An empirical-discourse of big five framework and impulsive buying behaviour SA Sofi, SA Najar European Research on Management and Business Economics 24 (2), 71-81, 2018 | 79 | 2018 |
| Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers SA Sofi, FA Nika Arab Economic and Business Journal 12 (1), 29-43, 2017 | 73 | 2017 |
| The role of personality in impulse buying behavior SA Sofi, FA Nika Jindal Journal of Business Research 5 (1), 26-50, 2016 | 30 | 2016 |
| Impact of subliminal advertising on consumer buying behaviour: an empirical study on young Indian consumers SA Sofi, FA Nika, MS Shah, AS Zarger Global business review 19 (6), 1580-1601, 2018 | 26 | 2018 |
| Cognition and affect in consumer decision making: conceptualization and validation of added constructs in modified instrument SA Sofi, FA Mir, MM Baba Future Business Journal 6, 1-20, 2020 | 17 | 2020 |
| Influence of replacement of wheat flour by rice flour on rheo-structural changes, in vitro starch digestibility and consumer acceptability of low-gluten pretzels N Jan, HR Naik, G Gani, O Bashir, T Amin, SM Wani, SA Sofi Food Production, Processing and Nutrition 4 (1), 9, 2022 | 14 | 2022 |
| Personality as an antecedent of impulsive buying behaviour: Evidence from young Indian consumers SA Sofi Global Business Review 21 (3), 850-868, 2020 | 12 | 2020 |
| Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers. Arab Economic and Business Journal, 12 (1), 29–43 SA Sofi, FA Nika | 8 | 2017 |
| Concepts of social justice: An Islamic perspective SA Sofi, FA Nika European Journal of Business and Management 8 (4), 19-31, 2016 | 8 | 2016 |
| Impact of subliminal messages in TV advertisements on customer behaviour (A case study of youth in Kashmir Province of J&K) SA Sofi, FA Nika Journal of Business Management & Social Sciences Research 2 (12), 17-27, 2013 | 8 | 2013 |
| Customer Relationship Management and Tourism Industry, Study of Correlation among Different Elements of CRM and Perceptual Differences of Domestic and Outside Tourists SA Sofi, SM Bhat, JA Rather International Journal of Applied Research & Studies 2 (3), 1-11, 2013 | 5 | 2013 |
| HRD philosophy and J&K industrial development with special reference to tourism industry FA Nika, SA Sofi International Journal of Marketing, Financial Services & Management Research …, 2013 | 4 | 2013 |
| Facebook and Its Usage Pattern, a Case Study of Students at Central University of Kashmir FA Nika, SA Sofi Journal of Business and Management Sciences 2 (1), 21-25, 2014 | 3 | 2014 |
| Towards Contingency Model of Technology Acceptance: Integrating Incident Method and Effective Literature Review to Explore the Factors Affecting Intention to Use Facebook … W Jahangir, Z ul Haq, MA Baba, SA Sofi IPE Journal of Management 11 (2), 68-80, 2021 | 1 | 2021 |
| Measurement of Personality through Modified Instrument: A Study of Young Consumers of India SA Sofi, FA Nika Asia-Pacific Journal of Management Research and Innovation 12 (2), 155-168, 2016 | 1 | 2016 |
| Development of Composite Framework for Studying the Effect of Personality on Impulsive Buying Behaviour of Youth SA Sofi Al-Barkaat Journal of Finance & Management 9 (2), 82-100, 2017 | | 2017 |
| COMPULSIVE BUYING AND DIFFERENT CUSTOMER GROUPS: A CASE STUDY OF YOUTH IN SRINAGAR CITY. SA SOFI, S BHAT, JA RATHER CLEAR International Journal of Research in Commerce & Management 4 (4), 2013 | | 2013 |
| Cereals as a Functional Food for Health N Jan, SA Sofi, SM Wani, SZ Hussain Functional Foods, 119-139, 0 | | |
| Impact of Personality on Impulsive Buying Behaviour of Youth-An Empirical Study SA Sofi, FA Nika | | |
| Impact of Subliminal Messages in TV Advertisements on Consumer Behaviour a Case Study of Youth in Kashmir Province of JandK SA Sofi Srinagar, 0 | | |
