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Belen López Vázquez  (orcid.org/0000-0001-9010-6068)
Belen López Vázquez (orcid.org/0000-0001-9010-6068)
Profesora Titular ESIC University
Verified email at esic.university - Homepage
Title
Cited by
Cited by
Year
Publicidad emocional: estrategias creativas
B López Vázquez
ESIC Editorial, 2007
423*2007
Analysis of values and communication of the responsible brands. Corporate brand strategies for sustainability
N Villagra, B López
Comunicación y Sociedad, 2013
912013
Connecting business and sustainable development goals in Spain
B Lopez
Marketing Intelligence & Planning 38 (No. 5, 2020), 573-585, 2020
832020
La gestión de intangibles y la marca corporativa:¿ ha cambiado algo en la relación entre las empresas y la sociedad?
N Villagra, B López, A Monfort
Revista Latina de Comunicación Social, 793-812, 2015
762015
Corporate social responsibility in emerging markets: case studies of Spanish MNCs in Latin America
B Lopez, G Fornes
European Business Review, 2015
572015
The impact of corporate social responsibility strategy on the management and governance axis for sustainable growth
B Lopez, C Rangel, M Fernandez
Journal of Business Research 150, 690-698, 2022
472022
Exploring stakeholders’ dialogue and corporate social responsibility (CSR) on Twitter
A Monfort, N Villagra, B López
El profesional de la información 28 (5), 2019
342019
The management of intangibles and corporate branding: Has anything changed in the relationship between business and society?
N Villagra, B López, A Monfort
Revista Latina de Comunicación Social, 2015
302015
Responsabilidad Social Corporativa y reputación corporativa
BL Vázquez, AS Morillas
Imagen corporativa: Influencia en la gestión empresarial, 139-170, 2009
302009
Best practice example of CSR and S&E engagement in emerging economies: analysis of a case study based in China
G Fornes, B Lopez, M Bierens de Haan, J Blanch
Journal of Asia business studies 13 (1), 133-154, 2019
292019
How Higher Education Promotes the Integration of Sustainable Development Goals—An Experience in the Postgraduate Curricula
B López
Sustainability 14 (4), 2022
252022
Marketing y Emociones
B López
222008
Comunicación 360º [360º communication]
B López, G Martínez
T. Pintado & J. Sánchez (Coords.), Nuevas tendencias en comunicación …, 2014
192014
Publicidad e inmigración
A Alvarez, S Carcelén, B López, A Sebastián, N Villagra
Cómo los inmigrantes Latinos perciben y reaccionan ante la publicidad, 2009
17*2009
Main factors for understanding high impacts on CSR dimensions in the finance industry
B Lopez, A Torres, A Ruozzi, JA Vicente
Sustainability 12 (6), 2395, 2020
152020
Creating shared value in the context of sustainability: The communication strategy of MNCs
B López, A Monfort
Corporate governance and strategic decision making, 119-135, 2017
152017
Marketing y emociones
B López Vázquez
Esic, Business & Marketing School, Madrid, 2006
142006
Corporate identity in the brand co-creation era
A Monfort, A Sebastián, B López
Communication Papers, 2015, vol. 4, núm. 08, p. 31-40, 2015
132015
El hombre atrapado en su imagen
BL Vázquez
Comunicación: revista Internacional de Comunicación Audiovisual, Publicidad …, 2005
132005
Multiple paths for being recognized as a high impact firm in the banking sector
JA Vicente Pascual, A Ruozzi Lopez, AJ Torres Marin, B Lopez Vazquez
Economic research-Ekonomska istraživanja 34 (1), 2790-2811, 2021
112021
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Articles 1–20