Sebastián Molinillo
Sebastián Molinillo
Professor of Marketing, University of Malaga (Spain)
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S Molinillo Jiménez
ESIC Editorial, 2012
A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands
S Çifci, Y Ekinci, G Whyatt, A Japutra, S Molinillo, H Siala
Journal of Business Research 69 (9), 3740-3747, 2016
DMO online platforms: Image and intention to visit
S Molinillo, F Liébana-Cabanillas, R Anaya-Sánchez, D Buhalis
Tourism management 65, 116-130, 2018
Centros comerciales de área urbana
SM Jiménez
ESIC Editorial, 2002
Hotel assessment through social media–TripAdvisor as a case study
S Molinillo, A Fernández-Morales, JL Ximénez-de-Sandoval, ...
Tourism & Management Studies 12 (1), 15-24, 2016
Consumer engagement in an online brand community
FJ Martínez-López, R Anaya-Sánchez, S Molinillo, R Aguilar-Illescas, ...
Electronic Commerce Research and Applications 23, 24-37, 2017
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
S Molinillo, A Japutra, B Nguyen, CHS Chen
Marketing Intelligence & Planning, 2017
Exploring the impacts of interactions, social presence and emotional engagement on active collaborative learning in a social web-based environment
S Molinillo, R Aguilar-Illescas, R Anaya-Sánchez, M Vallespín-Arán
Computers & Education 123, 41-52, 2018
Online brand communities
FJ Martínez-López, R Anaya-Sánchez, R Aguilar-Illescas, S Molinillo
Gewerbestrasse, Switzerland: Springer International Publishing, 2016
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs
A Japutra, S Molinillo
Journal of Business Research 99, 464-471, 2019
El futuro de la intermediación en el sector turístico
MV Arán, S Molinillo
Revista de análisis turístico, 13-25, 2014
Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
S Quinton, A Canhoto, S Molinillo, R Pera, T Budhathoki
Journal of Strategic Marketing 26 (5), 427-439, 2018
A multi-analytical approach to peer-to-peer mobile payment acceptance prediction
Z Kalinic, V Marinkovic, S Molinillo, F Liebana-Cabanillas
Journal of Retailing and Consumer Services 49, 143-153, 2019
Organizational adoption of digital information and technology: a theoretical review
S Molinillo, A Japutra
The Bottom Line, 2017
Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites
S Molinillo, R Anaya-Sánchez, F Liébana-Cabanillas
Computers in Human Behavior 108, 105980, 2020
To use or not to use, that is the question: Analysis of the determining factors for using NFC mobile payment systems in public transportation
F Liébana-Cabanillas, S Molinillo, M Ruiz-Montañez
Technological Forecasting and Social Change 139, 266-276, 2019
A social commerce intention model for traditional e-commerce sites
S Molinillo, F Liébana-Cabanillas, R Anaya-Sánchez
Journal of theoretical and applied electronic commerce research 13 (2), 80-93, 2018
Smart city communication via social media: Analysing residents' and visitors' engagement
S Molinillo, R Anaya-Sánchez, AM Morrison, JA Coca-Stefaniak
Cities 94, 247-255, 2019
Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain
S Molinillo, M Vidal-Branco, A Japutra
Journal of Retailing and Consumer Services 52, 101926, 2020
Building customer loyalty: The effect of experiential state, the value of shopping, and trust and perceived value of service on online clothes shopping
S Molinillo, B Gomez-Ortiz, J Pérez-Aranda, A Navarro-García
Clothing and Textiles Research Journal 35 (3), 156-171, 2017
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