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Irena Bogoevska-Gavrilova
Irena Bogoevska-Gavrilova
Ss. Cyril and Methodius University in Skopje, Faculty of Economics - Skopje
Verified email at eccf.ukim.edu.mk
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Cited by
Year
What drives liking different brand-related social media content?
A Ciunova-Shuleska, N Palamidovska-Sterjadovska, ...
Marketing Intelligence & Planning, 2022
72022
INCREASING CUSTOMERS'BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAM
S Ristevska-Jovanovska, I Bogoevska-Gavrilova
Economic and Social Development: Book of Proceedings, 105-112, 2021
52021
Profile and financial behaviour of crypto adopters–evidence from Macedonian population survey
N Levkov, I Bogoevska-Gavrilova, M Trajkovska
South East European Journal of Economics and Business 17 (2), 172-185, 2022
22022
SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING
I Bogoevska-Gavrilova, A Ciunova-Shuleska
Economic Development 24 (3), 71-86, 2022
22022
SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING
I Bogoevska-Gavrilova, A Ciunova-Shuleska
International scientific conference Contemporary Challenges of Economic …, 2022
22022
INCREASING CUSTOMERS’BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAM
I Bogoevska-gavrilova
International Scientific Conference Economic and Social Development, 2021
12021
MAPPING THE STRUCTURE OF CUSTOMER ENGAGEMENT: FIFTEEN YEARS OF RESEARCH
V Cvetkoska, N Palamidovska-Sterjadovska, A Ciunova-Shuleska, ...
Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, 2022
2022
Proceedings of the 3rd international conference" Economic and Business Trends Shaping the Future"| 2022
M Trpeska
Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, 2022
2022
European Economies after COVID-19: Challenges and Implications for the Macroeconomic Policy
A Zdravković, I Stancheva-Gigov, M Lazić, KH Naumova-Mihajlovska
Proceedings, 126-126, 2022
2022
DIFFERENCES IN CONSUMERS’ BRAND AWARENESS BASED ON LEVEL OF INVOLVEMENT IN INFLUENCER FOLLOWING
I Bogoevska-Gavrilova, S Ristevska-Jovanovska
14th International Scientific Conference “European Economies after COVID-19 …, 2022
2022
Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric Research
A Ciunova-shuleska, N Palamidovska-Sterjadovska, V Cvetkoska, ...
Faculty of Organization and Informatics in Varazdin, 2022
2022
Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric Analysis
A Ciunova-Shuleska, N Palamidovska-Sterjadoska, V Cvetkoska, ...
Central European Conference on Information and Intelligent Systems, 33-40, 2022
2022
THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S …
I Bogoevska-Gavrilova, S Ristevska-Jovanovska
International Scientific Conference Strategic Planning and Marketing in …, 2022
2022
The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media
A Ciunova-Shuleska, N Palamidovska-Sterjadoska, ...
Economy, Business and Development: An International Journal 3 (1), 29-43, 2022
2022
Proceedings of the 2nd international conference" Economic and Business Trends Shaping the Future"| 2021
M Santa
Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, 2021
2021
DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA?
A Ciunova-Shuleska, N Palamidovska-Sterjadovska, ...
Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, 2021
2021
Economic and Social Development (Book of Proceedings), 75th International Scientific Conference on Economic and Social
B Taheri, A Damnjanovic, M Bogavac
Arbor 1001, 325-328, 2021
2021
HOW INSTAGRAM INFLUENCERS’ CONTENT VALUE AFFECTS CONSUMERS’ BRAND AWARENESS
I Bogoevska-Gavrilova
ANNUAL OF THE FACULTY OF ECONOMICS-SKOPJE, Faculty of Economics-Skopje, SS …, 2021
2021
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