What drives liking different brand-related social media content? A Ciunova-Shuleska, N Palamidovska-Sterjadovska, ... Marketing Intelligence & Planning, 2022 | 7 | 2022 |
INCREASING CUSTOMERS'BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAM S Ristevska-Jovanovska, I Bogoevska-Gavrilova Economic and Social Development: Book of Proceedings, 105-112, 2021 | 5 | 2021 |
Profile and financial behaviour of crypto adopters–evidence from Macedonian population survey N Levkov, I Bogoevska-Gavrilova, M Trajkovska South East European Journal of Economics and Business 17 (2), 172-185, 2022 | 2 | 2022 |
SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING I Bogoevska-Gavrilova, A Ciunova-Shuleska Economic Development 24 (3), 71-86, 2022 | 2 | 2022 |
SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING I Bogoevska-Gavrilova, A Ciunova-Shuleska International scientific conference Contemporary Challenges of Economic …, 2022 | 2 | 2022 |
INCREASING CUSTOMERS’BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAM I Bogoevska-gavrilova International Scientific Conference Economic and Social Development, 2021 | 1 | 2021 |
MAPPING THE STRUCTURE OF CUSTOMER ENGAGEMENT: FIFTEEN YEARS OF RESEARCH V Cvetkoska, N Palamidovska-Sterjadovska, A Ciunova-Shuleska, ... Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, 2022 | | 2022 |
Proceedings of the 3rd international conference" Economic and Business Trends Shaping the Future"| 2022 M Trpeska Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, 2022 | | 2022 |
European Economies after COVID-19: Challenges and Implications for the Macroeconomic Policy A Zdravković, I Stancheva-Gigov, M Lazić, KH Naumova-Mihajlovska Proceedings, 126-126, 2022 | | 2022 |
DIFFERENCES IN CONSUMERS’ BRAND AWARENESS BASED ON LEVEL OF INVOLVEMENT IN INFLUENCER FOLLOWING I Bogoevska-Gavrilova, S Ristevska-Jovanovska 14th International Scientific Conference “European Economies after COVID-19 …, 2022 | | 2022 |
Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric Research A Ciunova-shuleska, N Palamidovska-Sterjadovska, V Cvetkoska, ... Faculty of Organization and Informatics in Varazdin, 2022 | | 2022 |
Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric Analysis A Ciunova-Shuleska, N Palamidovska-Sterjadoska, V Cvetkoska, ... Central European Conference on Information and Intelligent Systems, 33-40, 2022 | | 2022 |
THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S … I Bogoevska-Gavrilova, S Ristevska-Jovanovska International Scientific Conference Strategic Planning and Marketing in …, 2022 | | 2022 |
The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media A Ciunova-Shuleska, N Palamidovska-Sterjadoska, ... Economy, Business and Development: An International Journal 3 (1), 29-43, 2022 | | 2022 |
Proceedings of the 2nd international conference" Economic and Business Trends Shaping the Future"| 2021 M Santa Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, 2021 | | 2021 |
DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA? A Ciunova-Shuleska, N Palamidovska-Sterjadovska, ... Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, 2021 | | 2021 |
Economic and Social Development (Book of Proceedings), 75th International Scientific Conference on Economic and Social B Taheri, A Damnjanovic, M Bogavac Arbor 1001, 325-328, 2021 | | 2021 |
HOW INSTAGRAM INFLUENCERS’ CONTENT VALUE AFFECTS CONSUMERS’ BRAND AWARENESS I Bogoevska-Gavrilova ANNUAL OF THE FACULTY OF ECONOMICS-SKOPJE, Faculty of Economics-Skopje, SS …, 2021 | | 2021 |