| Investigación de mercados: Aplicación al marketing estratégico empresarial VR Ríos ESIC editorial, 2018 | 273 | 2018 |
| Market driving strategies: Beyond localization P Ghauri, F Wang, U Elg, V Rosendo-Ríos Journal of Business Research 69 (12), 5682-5693, 2016 | 111 | 2016 |
| Systematic literature review online gaming addiction among children and young adults: A framework and research agenda V Rosendo-Rios, S Trott, P Shukla Addictive Behaviors 129, 107238, 2022 | 65 | 2022 |
| Estrategias de marketing relacional para favorecer el éxito de las colaboraciones universidad-empresa VR Ríos, PL Sánchez Dykinson, 2012 | 58 | 2012 |
| Is luxury democratization impactful? Its moderating effect between value perceptions and consumer purchase intentions P Shukla, V Rosendo-Rios, D Khalifa Journal of Business Research 139, 782-793, 2022 | 54 | 2022 |
| Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets P Shukla, V Rosendo-Rios International Business Review 30 (1), 101768, 2021 | 43 | 2021 |
| Organizational cross-cultural differences in the context of innovation-oriented partnerships P Ghauri, V Rosendo-Rios Cross Cultural & Strategic Management 23 (1), 128-157, 2016 | 31 | 2016 |
| Empirical analysis of the key factors that can contribute to university-industry cooperational success from a relationship marketing approach V Rosendo-Rios, PN Ghauri, Y Zhang European Journal of International Management 10 (6), 647-677, 2016 | 23 | 2016 |
| Business research methods: Theory and practice VR Ríos, EP del Campo ESIC editorial, 2013 | 21 | 2013 |
| When luxury democratizes: Exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers’ behavioral intentions V Rosendo-Rios, P Shukla Journal of Business Research 155, 113448, 2023 | 17 | 2023 |
| Managing the challenge of luxury democratization: A multicountry analysis P Shukla, V Rosendo-Rios, S Trott, J Lyu, D Khalifa Journal of International Marketing 30 (4), 44-59, 2022 | 12 | 2022 |
| The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers V Rosendo-Rios, P Shukla Journal of Business Research 156, 113490, 2023 | 11 | 2023 |
| When endorsers behave badly: consumer self-expression and negative meaning transfer J Breberina, P Shukla, V Rosendo-Rios International Journal of Advertising 41 (4), 771-795, 2022 | 6 | 2022 |
| Market orientation in the banking sector: Measuring the key role of salesperson performance V Rosendo-Ríos, M Martín-Dávila Cuadernos de Economía 38 (107), 90-95, 2015 | 4 | 2015 |
| Proposal of a model of teaching quality assessment at university level V Rosendo-Ríos, JA Messia-de-la-Cerda, P Laguna-Sánchez Procedia-Social and Behavioral Sciences 83, 883-894, 2013 | 4 | 2013 |
| Tackling Online Gaming Addiction among Adolescents: The Role of Parental Resilience and Parenting Styles: An Abstract S Trott, P Shukla, V Rosendo-Rios Academy of Marketing Science Annual Conference-World Marketing Congress, 439-440, 2021 | | 2021 |
| Libro Blanco de Mejores Prácticas en Recuperación de Activos J Palomo Martínez, J Arvait, I Blanco Cordero, JM Colodrás Lozano, ... Ministerio del Interior. Secretaria General Técnica., 2012 | | 2012 |
| White Paper on Best Practices in Asset Recovery J Palomo Martínez, J Arvait, I Blanco Cordero, JM Colodrás Lozano, ... Ministerio del Interior. Secretaria General Técnica, 2012 | | 2012 |
| The impact of relational variables on customer retention: insights from interfirm linkages VR Ríos, PL Sánchez, CM Idoeta Los mercados del mañana: bases para su análisis hoy, 89, 2011 | | 2011 |
| Nuevas perspectivas del mercado del arte tras la crisis y con la presencia de los países de economías emergentes AV Belmonte, PL Sánchez, VR Ríos Los mercados del mañana: bases para su análisis hoy, 144, 2011 | | 2011 |
Paurav ShuklaUniversity of SouthamptonDirección de correo verificada de soton.ac.uk
