| Investigating antecedents and consequences of brand identification S Kuenzel, S Vaux Halliday Journal of Product & Brand Management 17 (5), 293-304, 2008 | 620 | 2008 |
| The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification S Kuenzel, SV Halliday Journal of Targeting, Measurement and Analysis for Marketing 18, 167-176, 2010 | 373 | 2010 |
| Antecedents of continuance intentions towards e‐shopping: the case of Saudi Arabia T Al‐Maghrabi, C Dennis, S Vaux Halliday Journal of enterprise information management 24 (1), 85-111, 2011 | 303 | 2011 |
| Determinants of customer continuance intention of online shopping T Al-Maghrabi, C Dennis, SV Halliday, A BinAli International Journal of Business Science & Applied Management (IJBSAM) 6 (1 …, 2011 | 158 | 2011 |
| User-generated content about brands: Understanding its creators and consumers SV Halliday Journal of Business Research 69 (1), 137-144, 2016 | 144 | 2016 |
| Sources, signs and signalling for fast trust creation in organisational relationships H Perks, SV Halliday European Management Journal 21 (3), 338-350, 2003 | 117 | 2003 |
| Enhancing performance: Bringing trust, commitment and motivation together in organisations C Heavey, SV Halliday, D Gilbert, E Murphy Journal of General Management 36 (3), 1-18, 2011 | 101 | 2011 |
| SD logic research directions and opportunities: The perspective of systems, complexity and engineering I Ng, R Badinelli, F Polese, PD Nauta, H Löbler, S Halliday Marketing Theory 12 (2), 213-217, 2012 | 99 | 2012 |
| Which trust and when? Conceptualizing trust in business relationships based on context and contingency S Vaux Halliday The International Review of Retail, Distribution and Consumer Research 13 (4 …, 2003 | 68 | 2003 |
| How “placed trust” works in a service encounter S Vaux Halliday Journal of Services Marketing 18 (1), 45-59, 2004 | 64 | 2004 |
| Millennial cultural consumers: co-creating value through brand communities S Vaux Halliday, A Astafyeva Arts Marketing: An International Journal 4 (1/2), 119-135, 2014 | 61 | 2014 |
| Branding sustainability: Opportunity and risk behind a brand-based approach to sustainable markets M Lehner, S Halliday Ephemera: Theory and Politics in Organization, 2014 | 60 | 2014 |
| Relational, interactive service innovation: building branding competence S Vaux Halliday, P Trott Marketing Theory 10 (2), 144-160, 2010 | 57 | 2010 |
| Marketing/accounting synergy: a discussion of its potential and evidence in e-business planning P Phillips, SV Halliday Journal of Marketing Management 24 (7-8), 751-770, 2008 | 37 | 2008 |
| Barriers to customer-orientation: a case applied and explained SV Halliday European Journal of Marketing 36 (1-2), 136-158, 2002 | 35 | 2002 |
| Brand identification: A theory-based construct for conceptualizing links between corporate branding, identity and communications SV Halliday, S Kuenzel Contemporary thoughts on corporate branding and corporate identity …, 2008 | 33 | 2008 |
| A dramaturgical analysis of the service encounter in higher education SV Halliday, BJ Davies, P Ward, M Lim Journal of Marketing Management 24 (1-2), 47-68, 2008 | 23 | 2008 |
| Contradictions and power play in service encounters: an activity theory approach MEG Oliveros, SV Halliday, MMB Posada, R Bachmann Cadernos Ebape. Br 8, 353-369, 2010 | 21 | 2010 |
| The power of myth in impeding service innovation: A perspective gained from analysis of service providers' narratives S Vaux Halliday Journal of Management Inquiry 17 (1), 44-55, 2008 | 21 | 2008 |
| Adapting tam and ECT: continuance intention of e-shopping in Saudi Arabia T Al-maghrabi, C Dennis, S Vaux Halliday European and Mediterranean Conference on Information Systems 2010, 2010 | 16 | 2010 |
