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EVA LAHUERTA-OTERO
EVA LAHUERTA-OTERO
Profesora del área de comercialización e investigación de mercados, Universidad de Salamanca
Verified email at usal.es - Homepage
Title
Cited by
Cited by
Year
Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter
E Lahuerta-Otero, R Cordero-Gutiérrez
Computers in Human Behavior 64, 575-583, 2016
1472016
Click-and-Mortar SMEs: Attracting customers to your website
E Lahuerta-Otero, PA Muñoz-Gallego, R Pratt
Business Horizons 57 (6), 729-736, 2014
792014
Retweet or like? That is the question
E Lahuerta-Otero, R Cordero-Gutiérrez, F De la Prieta-Pintado
Online Information Review 42 (5), 562-578, 2018
552018
Encyclopedia of e-commerce development, implementation, and management
I Lee
IGI global, 2016
532016
Social media advertising efficiency on higher education programs
R Cordero-Gutiérrez, E Lahuerta-Otero
Spanish Journal of Marketing-ESIC 24 (2), 247-262, 2020
382020
The differential impact of user-and firm-generated content on online brand advocacy: Customer engagement and brand familiarity matter
A Aljarah, D Sawaftah, B Ibrahim, E Lahuerta-Otero
European Journal of Innovation Management, 2022
222022
Can national culture affect the implementation of common sustainable policies? A European response
E Lahuerta-Otero, MI González-Bravo
Cross-Cultural Research 52 (5), 468-495, 2018
222018
Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing
D Sawaftah, A Aljarah, E Lahuerta-Otero
Sustainability 13 (18), 10266, 2021
202021
The attribution effects of CSR motivations on brand advocacy: psychological distance matters!
A Aljarah, B Dalal, B Ibrahim, E Lahuerta-Otero
The Service Industries Journal 42 (7-8), 583-605, 2022
192022
Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement
B Ibrahim, A Aljarah, DT Hayat, E Lahuerta-Otero
Leisure/loisir 46 (4), 599-622, 2022
152022
Let's buy with social commerce platforms through social media influencers: an Indian consumer perspective
F Alam, M Tao, E Lahuerta-Otero, Z Feifei
Frontiers in psychology 13, 853168, 2022
152022
Doing good does not always lead to doing well: The corrective, compensating and cultivating goodwill CSR effects on brand defense
A Aljarah, B Ibrahim, E Lahuerta-Otero, MM García de los Salmones
Current Issues in Tourism 26 (20), 3397-3410, 2023
112023
Using social media to enhance learning and motivate students in the higher education classroom
E Lahuerta-Otero, R Cordero-Gutiérrez, V Izquierdo-Álvarez
Learning Technology for Education Challenges: 8th International Workshop …, 2019
102019
Using social media advertising to increase the awareness, promotion and diffusion of public and private entities
EL Otero, RC Gutiérrez
Distributed Computing and Artificial Intelligence, 12th International …, 2015
102015
Kahoot, win the learning race
V Izquierdo-Álvarez, E Lahuerta-Otero, R Cordero-Gutiérrez
Proceedings of the Sixth International Conference on Technological …, 2018
82018
Do religiosity and ethnocentrism influence Indian consumers’ unwillingness to buy halal-made products? The role of animosity toward halal products
M Tao, E Lahuerta-Otero, F Alam, JS Aldehayyat, MR Farooqi, P Zhuoqun
Frontiers in Psychology 13, 840515, 2022
62022
Leveraging knowledge management to promote higher education programs using paid social media
R Cordero-Gutiérrez, E Lahuerta-Otero
Knowledge Management in Organizations: 14th International Conference, KMO …, 2019
52019
Captación de clientes mediante el uso de estrategias multicanal: el caso de los concesionarios de vehículos de ocasión en España/Customer Attraction in Multi-Channel …
PAM Gallego, EL Otero
European Journal of Management and Business Economics 20 (4), 57, 2011
52011
Advertising techniques in the digital world: The new era of social communications
E Lahuerta-Otero, R Cordero-Gutiérrez
Encyclopedia of E-Commerce Development, Implementation, and Management, 1160 …, 2016
42016
How to teach business subjects to foreign students without previous experience: The success of participative and active learning strategies
E Lahuerta-Otero, MI González-Bravo
Journal of Economics and Economics Education Research 18 (1), 1-19, 2017
32017
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