EVA LAHUERTA-OTERO
EVA LAHUERTA-OTERO
Profesora del área de comercialización e investigación de mercados, Universidad de Salamanca
Verified email at usal.es - Homepage
Title
Cited by
Cited by
Year
Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter
E Lahuerta-Otero, R Cordero-Gutiérrez
Computers in Human Behavior 64, 575-583, 2016
842016
Click-and-Mortar SMEs: Attracting customers to your website
E Lahuerta-Otero, PA Muñoz-Gallego, R Pratt
Business Horizons 57 (6), 729-736, 2014
49*2014
Retweet or like? That is the question
E Lahuerta-Otero, R Cordero-Gutiérrez, F De la Prieta-Pintado
Online Information Review, 2018
142018
Using social media advertising to increase the awareness, promotion and diffusion of public and private entities
EL Otero, RC Gutiérrez
Distributed Computing and Artificial Intelligence, 12th International …, 2015
82015
Can national culture affect the implementation of common sustainable policies? A European response
E Lahuerta-Otero, MI González-Bravo
Cross-Cultural Research 52 (5), 468-495, 2018
52018
Captación de clientes mediante el uso de estrategias multicanal: el caso de los concesionarios de vehículos de ocasión en España/Customer Attraction in Multi-Channel …
PAM Gallego, EL Otero
European Journal of Management and Business Economics 20 (4), 57, 2011
52011
Social media advertising efficiency on higher education programs
R Cordero-Gutiérrez, E Lahuerta-Otero
Spanish Journal of Marketing-ESIC, 2020
32020
Kahoot, win the learning race
V Izquierdo-Álvarez, E Lahuerta-Otero, R Cordero-Gutiérrez
Proceedings of the Sixth International Conference on Technological …, 2018
32018
How to promote teaching centers by using online advertising: A case study
E Lahuerta-Otero, R Cordero-Gutiérrez
Encyclopedia of e-commerce development, implementation, and management, 262-271, 2016
32016
Advertising techniques in the digital world: The new era of social communications
E Lahuerta-Otero, R Cordero-Gutiérrez
Encyclopedia of E-Commerce Development, Implementation, and Management, 1160 …, 2016
22016
The use of horizontal social networks to promote and publicize university teaching
E Lahuerta-Otero, R Cordero-Gutiérrez
1ST INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES (HEAD'15), 1587-165, 2015
22015
Leveraging knowledge management to promote higher education programs using paid social media
R Cordero-Gutiérrez, E Lahuerta-Otero
International Conference on Knowledge Management in Organizations, 317-323, 2019
12019
Using Social Media to Enhance Learning and Motivate Students in the Higher Education Classroom
E Lahuerta-Otero, R Cordero-Gutiérrez, V Izquierdo-Álvarez
International Workshop on Learning Technology for Education in Cloud, 351-361, 2019
12019
Like it or die: using social networks to improve collaborative learning in higher education
E Lahuerta-Otero, R Cordero-Gutiérrez, V Izquierdo-Álvarez
Proceedings of the Sixth International Conference on Technological …, 2018
12018
How to Teach Business Subjects to Foreign Students without Previous Experience: The Success of Participative and Active Learning Strategies
E Lahuerta-Otero, MI González-Bravo
Journal of Economics and Economic Education Research 18 (1), 1-19, 2017
12017
New promotion and diffusion possibilities for teaching using Facebook ads. An empirical case study from a public university of Spain.
E Lahuerta-Otero, R Cordero-Gutiérrez
June, 2016
12016
Strategic Behaviour and Performance of internet use by Second-hand Spanish Car Dealers
PA Muñoz Gallego, E Lahuerta Otero
Universidad de Salamanca (España). Facultad de Economía y Empresa, 2010
12010
Correlates of Enhancing Retweets Among Users: The Case of Nissan
E Lahuerta-Otero, R Cordero-Gutiérrez
Multidisciplinary Business Review 14 (1), 61-70, 2021
2021
Social media as a learning tool for higher education: Motivating the digital generation
EL Otero, RR Cordero, VI Álvarez
Economía empresarial: aportaciones científicas para su desarrollo, libro de …, 2020
2020
Dinamización de asignaturas optativas de 4º curso de la Facultad de Economía y Empresa mediante procesos de gamificación. De la competición al aprendizaje efectivo
E Lahuerta Otero
2019
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