Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter E Lahuerta-Otero, R Cordero-Gutiérrez Computers in Human Behavior 64, 575-583, 2016 | 154 | 2016 |
Click-and-Mortar SMEs: Attracting customers to your website E Lahuerta-Otero, PA Muñoz-Gallego, R Pratt Business Horizons 57 (6), 729-736, 2014 | 80 | 2014 |
Retweet or like? That is the question E Lahuerta-Otero, R Cordero-Gutiérrez, F De la Prieta-Pintado Online Information Review 42 (5), 562-578, 2018 | 56 | 2018 |
Encyclopedia of e-commerce development, implementation, and management I Lee IGI global, 2016 | 54 | 2016 |
Social media advertising efficiency on higher education programs R Cordero-Gutiérrez, E Lahuerta-Otero Spanish Journal of Marketing-ESIC 24 (2), 247-262, 2020 | 40 | 2020 |
Can national culture affect the implementation of common sustainable policies? A European response E Lahuerta-Otero, MI González-Bravo Cross-Cultural Research 52 (5), 468-495, 2018 | 25 | 2018 |
The differential impact of user-and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter A Aljarah, D Sawaftah, B Ibrahim, E Lahuerta-Otero European Journal of Innovation Management 27 (4), 1160-1181, 2024 | 24 | 2024 |
The attribution effects of CSR motivations on brand advocacy: psychological distance matters! A Aljarah, B Dalal, B Ibrahim, E Lahuerta-Otero The Service Industries Journal 42 (7-8), 583-605, 2022 | 23 | 2022 |
Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing D Sawaftah, A Aljarah, E Lahuerta-Otero Sustainability 13 (18), 10266, 2021 | 22 | 2021 |
Let's buy with social commerce platforms through social media influencers: an Indian consumer perspective F Alam, M Tao, E Lahuerta-Otero, Z Feifei Frontiers in psychology 13, 853168, 2022 | 18 | 2022 |
Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement B Ibrahim, A Aljarah, DT Hayat, E Lahuerta-Otero Leisure/loisir 46 (4), 599-622, 2022 | 16 | 2022 |
Doing good does not always lead to doing well: The corrective, compensating and cultivating goodwill CSR effects on brand defense A Aljarah, B Ibrahim, E Lahuerta-Otero, MM García de los Salmones Current Issues in Tourism 26 (20), 3397-3410, 2023 | 11 | 2023 |
Using social media advertising to increase the awareness, promotion and diffusion of public and private entities EL Otero, RC Gutiérrez Distributed Computing and Artificial Intelligence, 12th International …, 2015 | 11 | 2015 |
Using social media to enhance learning and motivate students in the higher education classroom E Lahuerta-Otero, R Cordero-Gutiérrez, V Izquierdo-Álvarez Learning Technology for Education Challenges: 8th International Workshop …, 2019 | 10 | 2019 |
Kahoot, win the learning race V Izquierdo-Álvarez, E Lahuerta-Otero, R Cordero-Gutiérrez Proceedings of the Sixth International Conference on Technological …, 2018 | 8 | 2018 |
Do religiosity and ethnocentrism influence Indian consumers’ unwillingness to buy halal-made products? The role of animosity toward halal products M Tao, E Lahuerta-Otero, F Alam, JS Aldehayyat, MR Farooqi, P Zhuoqun Frontiers in Psychology 13, 840515, 2022 | 6 | 2022 |
Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing. Sustainability, 13 (18), 10266 D Sawaftah, A Aljarah, E Lahuerta-Otero | 5 | 2021 |
Leveraging knowledge management to promote higher education programs using paid social media R Cordero-Gutiérrez, E Lahuerta-Otero Knowledge Management in Organizations: 14th International Conference, KMO …, 2019 | 5 | 2019 |
Captación de clientes mediante el uso de estrategias multicanal: el caso de los concesionarios de vehículos de ocasión en España/Customer Attraction in Multi-Channel … PAM Gallego, EL Otero European Journal of Management and Business Economics 20 (4), 57, 2011 | 5 | 2011 |
Advertising techniques in the digital world: The new era of social communications E Lahuerta-Otero, R Cordero-Gutiérrez Encyclopedia of E-Commerce Development, Implementation, and Management, 1160 …, 2016 | 4 | 2016 |