Ana Jimenez-Zarco
Ana Jimenez-Zarco
Associate Professor of Innovation and Marketing
Dirección de correo verificada de uoc.edu - Página principal
TítuloCitado porAño
Drivers, benefits and challenges of ICT adoption by small and medium sized enterprises (SMEs): a literature review
V Barba-Sánchez, MP Martínez-Ruiz, AI Jiménez-Zarco
Problems and Perspectives in Management 5 (1), 103-114, 2007
2262007
Dirección de productos y marcas
AIE Jiménez-Zarco
Editorial UOC, 2004
225*2004
Comunicación e imagen corporativa
AI Jiménez-Zarco, I Rodríguez Ardura
Editorial UOC, 2011
1792011
A multidimensional analysis of the information sources construct and its relevance for destination image formation
I Llodrà-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
Tourism management 48, 319-328, 2015
1252015
ICT use in marketing as innovation success factor: Enhancing cooperation in new product development processes
J Vilaseca-Requena, J Torrent-Sellens, AI Jiménez-Zarco
European Journal of Innovation Management 10 (2), 268-288, 2007
932007
Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets
MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
Journal of Retailing and Consumer Services 17 (4), 278-285, 2010
842010
Applying social learning analytics to message boards in online distance learning: A case study
Á Hernández-García, I González-González, AI Jiménez-Zarco, ...
Computers in Human Behavior 47, 68-80, 2015
652015
The impact of market orientation dimensions on client cooperation in the development of new service innovations
AI Jiménez-Zarco, M Pilar Martínez-Ruiz, A Izquierdo-Yusta
European Journal of Marketing 45 (1/2), 43-67, 2011
592011
Human genetic selection on the MTHFR 677C> T polymorphism
Á Mayor-Olea, G Callejón, AR Palomares, AJ Jiménez, MJ Gaitán, ...
BMC medical genetics 9 (1), 104, 2008
562008
Genotypes of the C677T and A1298C polymorphisms of the MTHFR gene as a cause of human spontaneous embryo …
G Callejon, A Mayor-Olea, AJ Jiménez, MJ Gaitán, AR Palomares, ...
Human reproduction 22 (12), 3249-3254, 2007
542007
Performance measurement system (PMS) integration into new product innovation: A literature review and conceptual framework
AI Jiménez-Zarco, MP Martínez-Ruiz, Ó González-Benito
Academy of Marketing Science Review 9 (10), 1-16, 2006
482006
Key service innovation drivers in the tourism sector: empirical evidence and managerial implications
AI Jiménez-Zarco, MP Martínez-Ruiz, A Izquierdo-Yusta
Service Business 5 (4), 339, 2011
472011
La potenciación del origen en las estrategias de marketing de productos agroalimentarios
AI Jiménez-Zarco, MP Martínez-Ruiz
Boletín económico de ICE, Información Comercial Española, 13-30, 2006
42*2006
La percepción de las denominaciones de origen Mancha y Valdepeñas de España
AI Jiménez-Zarco
Agroalimentaria 8 (14), 2002
40*2002
La potenciación del origen en las estrategias de marketing de productos agroalimentarios
MP Martínez-Ruiz, AI Jiménez-Zarco
38
La denominación de origen como marca: la procedencia como elemento de identidad
AI Jiménez-Zarco, MA Gómez-Borja
Investigación y marketing 55, 57-66, 1997
321997
Designing a predictive performance measurement and control system to maximize customer relationship management success
MR Llamas-Alonso, AI Jimenez-Zarco, MP Martinez-Ruiz, J Dawson
Journal of Marketing Channels 16 (1), 1-41, 2009
292009
The co-learning process in healthcare professionals: Assessing user satisfaction in virtual communities of practice
AI Jiménez-Zarco, I González-González, F Saigí-Rubió, J Torrent-Sellens
Computers in human behavior 51, 1303-1313, 2015
272015
Assessing the maximum level of customer satisfaction in grocery stores: a comparison between Spain and the USA
M Pilar Martínez-Ruiz, AI Jiménez-Zarco, R Cascio
International Journal of Retail & Distribution Management 39 (7), 504-521, 2011
242011
Condicionantes económicos de la adopción de una innovación por parte del consumidor: análisis de la compra de servicios' online'
A Izquierdo-Yusta, AI Martínez-Ruiz, María Pilar Jiménez-Zarco
Innovar. Revista de Ciencias Administrativas y Sociales 20 (36), 173-186, 2010
242010
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20