| How to create a realistic customer journey map MS Rosenbaum, M Losada-Otalora, GC Ramírez Business Horizons 60 (1), 143-150, 2017 | 579 | 2017 |
| Calidad del servicio de salud: una revisión a la literatura desde la perspectiva del marketing M Losada Otálora, A Rodríguez Orejuela Cuadernos de administración 20 (34), 237-258, 2007 | 338 | 2007 |
| The restorative potential of shopping malls MS Rosenbaum, ML Otalora, GC Ramírez Journal of Retailing and Consumer Services 31, 157-165, 2016 | 144 | 2016 |
| Investigating the transformative impact of bank transparency on consumers’ financial well-being M Losada-Otálora, L Alkire International Journal of Bank Marketing, 2019 | 68 | 2019 |
| A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments JR Siqueira, E ter Horst, G Molina, M Losada, MA Mateus Journal of Retailing and Consumer Services 53, 2020 | 48 | 2020 |
| Interpersonal conflict at work and knowledge hiding in service organizations: the mediator role of employee well-being M Losada-Otálora, N Peña-García, ID Sánchez International Journal of Quality and Service Sciences, 2021 | 45 | 2021 |
| Propuesta metodológica para medir la calidad del servicio de consulta externa en medicina general ML Otálora, AR Orejuela, M Hernandez-Espallardo Estudios Gerenciales 27 (120), 185-204, 2011 | 35 | 2011 |
| A transformative approach to corporate social responsibility: an antidote to corporate hypocrisy M Losada-Otalora, L Nasr The Service Industries Journal 1 (1), 1-15, 2021 | 29 | 2021 |
| Trajectories of innovation: A new approach to studying innovation performance J Juliao-Ross, C Forero-Pineda, M Losada-Otalora, N Peña-García Journal of Business Research 115, 322-333, 2020 | 26 | 2020 |
| Understanding health care service quality in developing Latin America Losada-Otálora, Rosenbaum, Rodríguez Health Marketing Quarterly 35 (3), 167-185, 2018 | 25 | 2018 |
| Enhancing customer knowledge: the role of banks in financial well-being Losada-Otalora, Valencia, Juliao-Rossi, Donado, Ramírez. Journal of Service Theory and Practice, https://doi.org/10.1108/JSTP-09-2017-017, 2018 | 25 | 2018 |
| Internationalization of emerging multinationals: the Latin American case M Losada-Otálora, L Casanova European Business Review 26 (6), 588-602, 2014 | 24 | 2014 |
| Multilatinas: Strategies for internationalisation V Andonova, M Losada-Otalora Cambridge University Press, 2017 | 20 | 2017 |
| The dark side of experience-seeking mall shoppers MS Rosenbaum, M Losada-Otalora, GC Ramírez International journal of retail & distribution management 44 (12), 1206-1222, 2016 | 18 | 2016 |
| Promoting problem-based learning in retailing and services marketing course curricula with reality television MS Rosenbaum, ML Otalora, GC Ramírez Journal of Education for Business 90 (4), 182-191, 2015 | 15 | 2015 |
| Understanding the interplay between brand and innovation orientation: Evidence from emerging multinationals M Andonova, V., Losada-Otálora Journal of Business Research, 2020 | 14 | 2020 |
| La fenomenología trascendental en el contexto de los estudios organizacionales ID Sánchez Manchola, M Losada Otálora Cuadernos de Administración (Universidad del Valle), 25-41, 2009 | 14 | 2009 |
| Co-creation of value and customer experience: an application in online banking N Peña-García, M Losada-Otálora, J Juliao-Rossi, A Rodríguez-Orejuela Sustainability 13 (18), 10486, 2021 | 12 | 2021 |
| Beyond organisational boundaries: the complex relationship between transformational leadership, organisational justice, and work-family conflict M Sanchez, I. D., Andrade, J. M., Losada-Otalora Int. J. Human Resources Development and Management 20 (3/4), 322-348, 2020 | 12 | 2020 |
| Transformative place management (TPM) in commercial settings and business performance M Losada-Otalora, JR Siqueira Journal of Services Marketing 34 (7), 889-907, 2020 | 6 | 2020 |
