| The process of general education reform from a faculty perspective: A grounded theory approach F Hachtmann The Journal of General Education 61 (1), 16-38, 2012 | 59 | 2012 |
| Game changer: A case study of social-media strategy in Big Ten athletic departments M Hipke, F Hachtmann International Journal of Sport Communication 7 (4), 516-532, 2014 | 49 | 2014 |
| The effect of advertising-focused, short-term study abroad programs on students’ worldviews F Hachtmann Journal of Advertising Education 16 (1), 19-29, 2012 | 29 | 2012 |
| Generation X revisited: An exploratory cross-cultural case study F Hachtmann American Academy of Advertising. Conference. Proceedings (Online), 13, 2008 | 18 | 2008 |
| Empowered and engaged: Exploring social media best practices for nonprofits T Warner, A Abel, F Hachtmann Journal of Digital & Social Media Marketing 1 (4), 391-403, 2014 | 15 | 2014 |
| The process of social media migration among young professionals: A grounded theory M Hermosa, F Hachtmann | 6 | 2013 |
| International advertising education: Curriculum and pedagogy F Hachtmann The Handbook of International Advertising Research, 575-591, 2014 | 4 | 2014 |
| Adding bilateral transparency to assessing student learning in the advertising capstone course F Hachtmann, N Mitchell, L Shipley Journal of Advertising Education 13 (2), 55-65, 2009 | 4 | 2009 |
| How to Improve Critical Thinking Skills in the Media Strategy Course by Implementing an Online Peer Learning Component F Hachtmann Faculty Publications, College of Journalism & Mass Communications, 14, 2006 | 4 | 2006 |
| The process of general education reform from a faculty perspective at a research-extensive university: A grounded theory approach F Hachtmann The University of Nebraska-Lincoln, 2010 | 2 | 2010 |
| Crisis Response Advertising: Insights and Implications from COVID-19 F Hachtmann Taylor & Francis, 2024 | 1 | 2024 |
| Emerging Trends in Computer-Mediated Communication and Social Media in Sport: Theory and Practice F Hachtmann The Emerald Handbook of Computer-Mediated Communication and Social Media …, 2022 | 1 | 2022 |
| Serena, Inc.: Using Instagram to build brand equity after a crisis F Hachtmann Journal of Digital & Social Media Marketing 8 (2), 116-128, 2020 | 1 | 2020 |
| Promoting Consumerism in West Germany During the Cold War: An Agency Perspective F Hachtmann Advertising & Society Review 10 (2), 2009 | 1 | 2009 |
| The Peer Review of Teaching Portfolio as Scholarship Assessment in Higher Education. F Hachtmann, S Signal International Journal of Learning 12 (5), 2005 | 1 | 2005 |
| Generation X and Generation Golf: What Advertisers Need to Know When Targeting German and American Thirty-Somethings F Hachtmann | 1 | 2005 |
| Review of Consumer Behavior and Culture: Consequences for Global Marketing and Advertising by Marieke de Mooij F Hachtmann | 1 | 2004 |
| WHEN THE WORLD STOOD STILL: CRISIS RESPONSE ADVERTISING DURING THE COVID-19 PANDEMIC F Hachtmann American Academy of Advertising. Conference. Proceedings (Online), 95-95, 2023 | | 2023 |
| Von Star City Sports bis# GBR: Reflektion von Qualität und Leistung der Lokalen Sportberichterstattung im Mittleren Westen Amerikas F Hachtmann | | 2019 |
| A case for case studies: The effective use of case studies in the college classroom F Hachtmann Journal of Digital & Social Media Marketing 4 (3), 275-278, 2016 | | 2016 |
