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Steven Pike
Steven Pike
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Año
Destination image analysis--a review of 142 papers from 1973 to 2000
S Pike
Tourism management 23 (5), 541-549, 2002
20762002
Destination positioning analysis through a comparison of cognitive, affective, and conative perceptions
S Pike, C Ryan
Journal of travel research 42 (4), 333-342, 2004
18052004
Destination Marketing Organizations and destination marketing: A narrative analysis of the literature
S Pike, SJ Page
Tourism management 41, 202-227, 2014
11972014
Destination marketing
S Pike
Routledge, 2012
11842012
Destination marketing organisations
S Pike
Routledge, 2007
10902007
Tourism destination branding complexity
S Pike
Journal of Product & Brand Management 14 (4), 258-259, 2005
10112005
Destination brand positions of a competitive set of near-home destinations
S Pike
Tourism management 30 (6), 857-866, 2009
7272009
Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market
S Pike, C Bianchi, G Kerr, C Patti
International marketing review, 2010
5522010
Consumer-based brand equity for destinations: Practical DMO performance measures
S Pike
Journal of Travel & Tourism Marketing 22 (1), 51-61, 2007
2992007
Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
C Bianchi, S Pike, I Lings
Tourism management 42, 215-223, 2014
2742014
Destination marketing: essentials
S Pike
Routledge, 2015
2402015
Destination brand equity for Australia: testing a model of CBBE in short-haul and long-haul markets
S Pike, C Bianchi
Journal of Hospitality & Tourism Research 40 (1), 114-134, 2016
2092016
Destination positioning opportunities using personal values: Elicited through the Repertory Test with Laddering Analysis
S Pike
Tourism management 33 (1), 100-107, 2012
2072012
Destination branding case study: Tracking brand equity for an emerging destination between 2003 and 2007
S Pike
Journal of Hospitality & Tourism Research 34 (1), 124-139, 2010
2002010
The use of repertory grid analysis to elicit salient short-break holiday destination attributes in New Zealand
S Pike
Journal of Travel Research 41 (3), 315-319, 2003
1862003
Destination brand positioning slogans-towards the development of a set of accountability criteria
S Pike
Acta Turistica 16 (2), 102-124, 2004
1752004
Destination image literature-2001 to 2007
S Pike
Acta turistica 19 (2), 107-125, 2007
1522007
Antecedents of destination brand loyalty for a long-haul market: Australia's destination loyalty among Chilean travelers
C Bianchi, S Pike
Journal of Travel & Tourism Marketing 28 (7), 736-750, 2011
1422011
Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis
S Murdy, S Pike
Tourism Management 33 (5), 1281-1285, 2012
1322012
Destination competitiveness through the lens of brand positioning: the case of Australia's Sunshine Coast
S Pike, R Mason
Current Issues in Tourism 14 (2), 169-182, 2011
1192011
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Artículos 1–20