Maria Madlberger
Maria Madlberger
Webster Vienna Private University
Dirección de correo verificada de webster.ac.at - Página principal
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Increasing advertising value of mobile marketing-an empirical study of antecedents
P Haghirian, M Madlberger, A Tanuskova
Proceedings of the 38th annual Hawaii international conference on system …, 2005
3542005
The role of atmospheric cues in online impulse-buying behavior
A Floh, M Madlberger
Electronic Commerce Research and Applications 12 (6), 425-439, 2013
2982013
Consumer attitude toward advertising via mobile devices-An empirical investigation among Austrian users
P Haghirian, M Madlberger
ECIS 2005 Proceedings, 44, 2005
2232005
European retailing in e‐transition? An empirical evaluation of web‐based retailing–indications from Austria
H Kotzab, M Madlberger
International Journal of Physical Distribution & Logistics Management, 2001
912001
What drives firms to engage in interorganizational information sharing in supply chain management?
M Madlberger
International Journal of e-Collaboration (IJeC) 5 (2), 18-42, 2009
762009
Evaluating personalization and customization from an ethical point of view: An empirical study
H Treiblmaier, M Madlberger, N Knotzer, I Pollach
37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004
602004
Mobile advertising in different stages of development: A cross-country comparison of consumer attitudes
P Haghirian, M Madlberger, A Inoue
Proceedings of the 41st Annual Hawaii International Conference on System …, 2008
582008
Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness
MA Jurca, M Madlberger
Journal of Marketing Communications 21 (1), 48-64, 2015
532015
Exogenous and endogenous antecedents of online shopping in a multichannel environment: evidence from a catalog retailer in the German-speaking world
M Madlberger
Journal of Electronic Commerce in Organizations (JECO) 4 (4), 29-51, 2006
532006
Cross-organizational and cross-border IS/IT collaboration: a literature review
M Madlberger, N Roztocki
Proceedings of the Fourteenth Americas Conference on Information Systems …, 2008
342008
Cross-organizational and cross-border IS/IT collaboration: a literature review
M Madlberger, N Roztocki
Proceedings of the Fourteenth Americas Conference on Information Systems …, 2008
342008
A model of antecedents of RFID adoption intention in the supply chain
M Madlberger
2009 42nd Hawaii International Conference on System Sciences, 1-10, 2009
302009
Interorganizational collaboration in supply chain management: what drives firms to share information with their trading partners?
M Madlberger
Proceedings of the 41st Annual Hawaii International Conference on System …, 2008
292008
The last mile in an electronic commerce business model-service expectations of austrian online shoppers
M Madlberger, A Sester
ECIS 2005 Proceedings, 99, 2005
192005
Electronic retailing
M Madlberger
Marketinginstrumente und Marktforschung im Internet, Wien, 2004
192004
Digital cross-organizational collaboration: towards a preliminary framework
M Madlberger, N Roztocki
Fifteenth Americas Conference on Information Systems, 2009
182009
Digital cross-organizational collaboration: towards a preliminary framework
M Madlberger, N Roztocki
Fifteenth Americas Conference on Information Systems, 2009
182009
Electronic Retailing: Marketinginstrumente und Marktforschung im Internet
M Madlberger
Springer-Verlag, 2013
172013
Electronic Retailing: Marketinginstrumente und Marktforschung im Internet
M Madlberger
Springer-Verlag, 2013
172013
Adapting the Internet as distribution channel for stationary retailers: The Austrian case
M Madlberger, H Kotzab
Electronic Markets 11 (1), 64-74, 2001
172001
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