| Empirical Study Of The Influence Of Board Of Directors’ feature On Firm Performance TTY Alabdullah, I Al-Fakhri, ER Ahmed, A Kanaan-Jebna Russian Journal of Agricultural and Socio-Economic Sciences 11 (119), 137-146, 2021 | 100 | 2021 |
| The impact of media exposure on intention to purchase green electronic products amongst lecturers IKA Qader, YB Zainuddin International Journal of Business and Management 6 (3), 240, 2011 | 99 | 2011 |
| The Evolution of a Robust and Reliable Brand Experience Scale in the Malaysian Context: An Empirical Evidence I Al-Fakhri, TTY Alabdullah Sumy State University, 2021 | 91 | 2021 |
| The evolution of experiential marketing: Effects of brand experience among the millennial generation IKA Qader, AB Omar International journal of academic research in business and social sciences 3 …, 2013 | 58 | 2013 |
| THE INFLUENCE OF MEDIA EXPOSURE, SAFETY AND HEALTH CONCERNS, AND SELF-EFFICACY ON ENVIRONMENTAL ATTITUDES TOWARDS ELECTRONIC GREEN PRODUCTS. IKA Qader, Y Zainuddin Asian Academy of Management Journal 16 (2), 2011 | 39 | 2011 |
| Intention to Purchase Green Electronic Products: The Consequences of Perceived Government Legislation, Media Exposure and Safety &Health Concern and the Role of Attitude as … IKA Qader, Y Zainuddin International Journal of Innovation, Management and Technology 1 (4), 432, 2010 | 28 | 2010 |
| Smart phones usage among the millennial generation in Malaysia IKA Qader, A Omar Journal of Scientific Research and Development 2 (14), 1-4, 2015 | 13 | 2015 |
| The influence of affective brand experience dimension on brand equity of the smartphone millennial users in Malaysia IK A-Qader, AB Omar, MRB Rubel Management 5 (1), 25-37, 2017 | 6 | 2017 |
| Green marketing practices in electronic manufacturing companies in Malaysia and the common problems facing green electronic manufacturers IKA Qader The 9th Asian Academy of Management International Conference, 256-267, 2011 | 6 | 2011 |
| Intention to purchase electronic green products amongst lecturers: An empirical evidence IKA Qader, I Khalid Universiti Sains Malaysia, 2008 | 5 | 2008 |
| The supremacy of brand experience dimensions on brand equity among millennial generation smartphone users in Malaysia IKA Qader, AB Omar International Journal of Advances in Applied Sciences 3, 9-15, 2016 | 2 | 2016 |
| The Impact of Safety and Health Concerns on Environmental Attitudes towards Green Electronic Products among Lecturers IKA Qader, Y Zainuddin International Journal of Management 1 (6), 217-227, 2013 | 1 | 2013 |
| Investigating the Captivating Effect of Safety and Health Concerns on Lecturer’s Environmental Attitudes towards Electronic Green Products IKA Qader, Y Zainuddin CGHRM, 76, 2015 | | 2015 |
| The Impact of Brand Experience Dimensions on the Millennial Smartphone Users in Malaysia IKA Qader International Conference on Business & Management (ICBM), 2014 | | 2014 |
| INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS AN Case | | 2012 |
| Investigating the Influence of Safety and Health Concerns and Self-Efficacy on Lecturers Environmental Attitudes towards Electronic Green Products IKAQAY Zainuddin Interdisciplinary Journal of Contemporary Research in Business. ISSN: 2073 …, 2011 | | 2011 |
| INTENTION TO PURCHASE ELECTRONIC GREEN PRODUCTS IKA Qader LAP LAMBERT Academic Publishing, 2010 | | 2010 |
| THE INFLUENCE OF MEDIA EXPOSURE, SAFETY AND HEALTH CONCERNS, AND SELF-EFFICACY ON ENVIRONMENTAL ATTITUDES TOWARDS ELECTRONIC IKA Qader, Y Zainuddin | | |
Y ZainuddinFaculty of industrial management, Universiti Malaysia PahangDirección de correo verificada de ump.edu.my
