Yong Jae Ko
Yong Jae Ko
Professor of Sport Management at University of Florida
Dirección de correo verificada de ufl.edu
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RESIDENTS’PERSPECTIVES OF A WORLD HERITAGE SITE: The Pitons Management Area, St. Lucia
LN Nicholas, B Thapa, YJ Ko
Annals of tourism research 36 (3), 390-412, 2009
4662009
A Hierarchial Model of Service Quality for the Recreational Sport Industry.
YJ Ko, DL Pastore
Sport Marketing Quarterly 14 (2), 2005
3792005
The influence of service quality on satisfaction and intention: A gender segmentation strategy
JH Lee, HD Kim, YJ Ko, M Sagas
Sport Management Review 14 (1), 54-63, 2011
2802011
Current issues and conceptualizations of service quality in the recreation sport industry.
YJ Ko, DL Pastore
Sport marketing quarterly 13 (3), 2004
2672004
Assessment of event quality in major spectator sports
YJ Ko, J Zhang, K Cattani, D Pastore
Managing Service Quality 21 (3), 304-322, 2011
2322011
Branding athletes: Exploration and conceptualization of athlete brand image
A Arai, YJ Ko, S Ross
Sport Management Review 17 (2), 97-106, 2014
1882014
Brand community development through associated communities: Grounding community measurement within social identity theory
B Heere, M Walker, M Yoshida, YJ Ko, JS Jordan, JD James
Journal of Marketing Theory and Practice 19 (4), 407-422, 2011
1812011
The effects of sport involvement, sponsor awareness and corporate image on intention to purchase sponsors' products.
YJ Ko, K Kim, CL Claussen, TH Kim
International Journal of Sports Marketing & Sponsorship 9 (2), 2008
1812008
Motivation and concerns for online sport consumption
Y Hur, YJ Ko, J Valacich
Journal of Sport Management 21 (4), 521-539, 2007
1622007
Athlete brand image: Scale development and model test
A Arai, YJ Ko, K Kaplanidou
European Sport Management Quarterly 13 (4), 383-403, 2013
1582013
The influence of consumer's event quality perception on destination image
KS Moon, M Kim, YJ Ko, DP Connaughton, JH Lee
Managing Service Quality: An International Journal, 2011
1432011
A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Y Hur, YJ Ko, J Valacich
Journal of sport management 25 (5), 458-473, 2011
1362011
Assessment of service quality in the hotel industry
HC Wu, YJ Ko
Journal of Quality Assurance in Hospitality & Tourism 14 (3), 218-244, 2013
1302013
The influence of relationship quality on sport consumption behaviors: An empirical examination of the relationship quality framework
YK Kim, G Trail, YJ Ko
Journal of Sport Management 25 (6), 576-592, 2011
1282011
A multidimensional and hierarchical model of service quality in the participant sport industry
YJ Ko
The Ohio State University, 2000
1222000
Place attachment as a mediator of the relationship between nature-based recreation benefits and future visit intentions
N Kil, SM Holland, TV Stein, YJ Ko
Journal of Sustainable Tourism 20 (4), 603-626, 2012
1062012
A comparison of service evaluation models in the context of sport and fitness centres in Greece
ND Theodorakis, G Howat, YJ Ko, S Avourdiadou
Managing Leisure 19 (1), 18-35, 2014
1032014
The impact of relationship quality on attitude toward a sponsor
V Ratten, H Ratten, YK Kim, YJ Ko, J James
Journal of Business & Industrial Marketing, 2011
832011
A mediating role of destination image in the relationship between event quality, perceived value, and behavioral intention
KS Moon, YJ Ko, DP Connaughton, JH Lee
Journal of Sport & Tourism 18 (1), 49-66, 2013
822013
The effect of web cohesion, web commitment, and attitude toward the website on intentions to use NFL teams’ websites
WJ Seo, BC Green, YJ Ko, S Lee, J Schenewark
Sport management review 10 (3), 231-252, 2007
782007
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