| Double Jeopardy–50 years on. Reviving a forgotten tool that still predicts brand loyalty C Graham, D Bennett, K Franke, CL Henfrey, M Nagy-Hamada Australasian Marketing Journal 25 (4), 278-287, 2017 | 39 | 2017 |
| Why include the BOP in your international marketing strategy M Nagy, D Bennett, C Graham International Marketing Review 37 (1), 76-97, 2020 | 10 | 2020 |
| A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets M Nagy, D Bennett, C Graham EMAC 48th Annual Conference, 2019 | 5 | 2019 |
| Think category not brand to break through at the bottom-of-the-pyramid (BOP) D Bennett, M Nagy, C Graham Academy of Marketing UK, 2019 | 1 | 2019 |
| The Poor in a World of Brands: An Empirical Analysis of Market Growth at the Bottom-of-the-Pyramid (BOP) M Nagy The British University in Egypt, 2019 | | 2019 |
| Double Jeopardy 50 years on reviving a forgotten too that still predicts brand loyalty M Nagy, C Graham, D Bennett, K Franke, C Lu-Henfrey | | 2017 |
