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Marie-Eve Laporte
Marie-Eve Laporte
Professor, Université Paris-Saclay, RITM research center in Economics & Management
Dirección de correo verificada de universite-paris-saclay.fr - Página principal
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Mieux comprendre les comportements alimentaires grâce au concept de perception du risque nutritionnel
ME Laporte, G Michel, S Rieunier
Recherche et Applications en Marketing (French Edition) 30 (1), 81-117, 2015
252015
The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆
I Aimé, F Berger-Remy, ME Laporte
Journal of Business Research 145, 814-827, 2022
152022
Lessons from nearly a century of the brand management system
I Aimé, F Berger-Remy, ME Laporte
Journal of Historical Research in Marketing 10 (4), 420-450, 2018
152018
Distinguer les risques sanitaire et nutritionnel perçus pour améliorer les comportements alimentaires
ME Laporte
Décision Marketing, 53-68, 2019
6*2019
Towards a better understanding of eating behaviour through the concept of Perception of Nutritional Risk
ME Laporte, G Michel, S Rieunier
Recherche et Applications en Marketing (English Edition) 30 (1), 76-109, 2015
52015
The Reconfiguration of Marketing Organization in the Age of Digital Transformation
F Berger-Remy, ME Laporte, I Aimé
Management Revue 32 (2), 108-127, 2021
32021
La marque, levier stratégique de l’entreprise
F BERGER-REMY, ME LAPORTE
Management transversal de la marque: Une exploration au coeur des marques …, 2013
32013
Le «dispositif de gestion»: un cadre méthodologique pour l’analyse psychosociale du «Patient-centered care» dans un hôpital parisien
P Gilbert, ME Laporte, N Raulet-Croset
Psychologie du Travail et des Organisations 28 (4), 281-292, 2022
22022
Development of the SPUR tool: a profiling instrument for patient treatment behavior
B Tugaut, S Shah, K Dolgin, H Rebibo Seror, B Arnould, ME Laporte, ...
Journal of Patient-Reported Outcomes 6 (1), 61, 2022
22022
Finalization and validation of questionnaire and algorithm of SPUR, a new adherence profiling tool
E de Bock, K Dolgin, L Kombargi, B Arnould, T Vilcot, G Hubert, ...
Patient preference and adherence, 1213-1231, 2022
22022
War and peace in hospitals: Humans, objects and paradoxes
P Gilbert, ME Laporte
Journal of Business Research 141, 253-263, 2022
22022
When Family Dining Protects Against Sweet Food Consumption… And When It Does Not
ME Laporte, S Rieunier, AG Michel
Journal of Consumer Affairs, 2019
22019
Patient orientation in public hospitals: A marketing device as compromise between worlds
P Gilbert, ME Laporte
Recherche et Applications en Marketing (English Edition) 38 (1), 37-55, 2023
12023
Cost of changing dairy cows’ diet to reduce enteric methane emissions in livestock farms.
F Le Gloux, M Laporte, S Duvaleix, P Dupraz, E Letort
12021
Digital transformation of marketing: fashion or organizational revolution?
I Aimé, F Berger-Remy, ME Laporte
HAL Post-Print, 2020
12020
Digital Metamorphosis of the Organizations: Myth or Reality?
I Aimé, F Berger-Remy, ME Laporte
HAL Post-Print, 2019
12019
Analyse de données avec SPSS
S Porcher, ME Laporte, O Sabri
12018
A phytosociological perspective on digital transformation: A case of the marketing organization of a legacy firm
F Berger-Remy, ME Laporte, I Aimé
European Group for Organizational Studies (EGOS 2023), 2023
2023
Theorizing digital transformation: a phytosociological approach
F Berger-Remy, ME Laporte, I Aimé
European Academy of Management (EURAM 2023), 2023
2023
An exploration of the brand crisis mechanism through the psychological contract theory
S de Villartay, F Berger-Remy, E Julienne, ME Laporte
HAL, 2023
2023
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