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Artha Sejati Ananda
Artha Sejati Ananda
PhD-Management Eng. (Politecnico di Milano); PhD-Industrial Mgmt (Universidad Politécnica de Madrid)
Verified email at polimi.it
Title
Cited by
Cited by
Year
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations
AS Ananda, Á Hernández-García, L Lamberti
Journal of Innovation & Knowledge 1 (3), 170-180, 2016
1592016
What makes fashion consumers “click”? Generation of eWoM engagement in social media
AS Ananda, Á Hernández-García, E Acquila-Natale, L Lamberti
Asia Pacific Journal of Marketing and Logistics, 2019
1022019
SME fashion brands and social media marketing: From strategies to actions
AS Ananda, Á Hernández-García, L Lamberti
International Journal of Web Based Communities 13 (4), 468-498, 2017
332017
RENL: A framework for social media marketing strategy
AS Ananda, Á Hernández-García, L Lamberti
1st Annual EDIM PhD Conference, Milan, Italy, 11-12, 2014
232014
Social media marketing in Italian luxury fashion
AS Ananda, Á Hernández García, L Lamberti
Industriales, 2015
152015
Fashion in Actions on Social Media. Spanish SME Fashion Brands Case Studies
AS Ananda, Á Hérnandez-García, L Lamberti
ACPI Academic Conferences and Publishing International, 2015
112015
Celebrities and celebgrams of cosmetics: The mediating effect of opinion leadership on the relationship between instagram profile and consumer behavioral intention
F Istania, IP Pratiwi, MF Yasmine, AS Ananda
International Journal of Scientific and Technology Research 8 (8), 75-86, 2019
72019
Fashion Brands, Social Media, and Consumers’ Exposure to Marketing Messages
AS Ananda, Á Hernández-Garcia, L Lamberti
Strategic Innovative Marketing, 221-227, 2017
32017
Social Media Marketing Strategy–A Case Study of an Italian SME Fashion Brand
AS Ananda, L Lamberti, Á Hernández-García
2nd Annual Edim Ph. D. Conference On Management Engineering, 2015
32015
Digital Transformation for Entrepreneurship Education in Vocational High School: A Case Study
SW Prasetyaningtyas, AS Ananda, JS Meliala, ASP Sanam
2022 International Conference on ICT for Smart Society (ICISS), 01-06, 2022
2022
Educating Next Generation B2B Sales Experts: First Impressions of B2B Sales Competitions in South-East Asia
H Lappalainen, J Rantala, AS Ananda, K Sriphaew, T Holopainen
International Conference on Applied Human Factors and Ergonomics, 57-63, 2021
2021
Pengaruh Brand Signature Terhadap Brand Loyalty Dengan Brand Attitude Sebagai Variabel Mediasi (Studi Kasus Gulaku)
J Radiansyah, AS Ananda
JISIP (Jurnal Ilmu Sosial dan Pendidikan) 5 (3), 2021
2021
THE INFLUENCE OF MODEL BODY SIZE AND RACE ON BODY IMAGE DISSATISFACTION AND ADVERTISING EFFECTIVENESS AMONG INDONESIAN GEN Y FEMALES
DA Maharani, DC Dearythee, AS Ananda
International Journal of Management (IJM) 11 (12), 2020
2020
Fashion Opinion Leadership on Instagram and its Relationships with Intention to Purchase and Adopt New Fashion
AS Ananda, PKM Soesilo, W Rukmana, KD Susanto
Available at SSRN 3807679, 2020
2020
ENGAGING CULINARY CONSUMERS THROUGH ENCOURAGING BRAND STORYGIVING ON AN INSTAGRAM BRAND COMMUNITY–AN ACTION RESEARCH
B Hadinoto, E Sunaryo, T Setiawaty, AS Ananda
International Journal of Management (IJM) 11 (11), 2020
2020
Analysis of consumer-brand engagement with fashion brands in social media
AS Ananda
Industriales, 2019
2019
Journal of Innovation & Knowledge
AS Ananda, Á Hernández-García, L Lamberti
Journal of Innovation & Knowledge 1, 170-180, 2016
2016
Design and simulation of non-zero and zero dispersion optical lattice wavelength filters
AS Ananda
University of Twente, 2004
2004
The Intention to Buy Europe Fashion Products Throught E-Commerce
C Devina, T Yudistira, AS Ananda
The Impact of Endorser on Social Media Engagement and Consumers’ Purchase Intention: Case of Indonesian Footwear Brands
NN Putri, TSP Sadewo, AS Ananda
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