| N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations AS Ananda, Á Hernández-García, L Lamberti Journal of Innovation & Knowledge 1 (3), 170-180, 2016 | 241 | 2016 |
| What makes fashion consumers “click”? Generation of eWoM engagement in social media AS Ananda, Á Hernández-García, E Acquila-Natale, L Lamberti Asia Pacific Journal of Marketing and Logistics 31 (2), 398-418, 2019 | 175 | 2019 |
| SME fashion brands and social media marketing: From strategies to actions AS Ananda, Á Hernández-García, L Lamberti International Journal of Web Based Communities 13 (4), 468-498, 2017 | 46 | 2017 |
| RENL: A framework for social media marketing strategy AS Ananda, Á Hernández-García, L Lamberti 1st Annual EDIM PhD Conference, Milan, Italy, 11-12, 2014 | 25 | 2014 |
| ‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention AS Ananda, H Hanny, Á Hernández-García, P Prasetya Journal of Theoretical and Applied Electronic Commerce Research 18 (1), 524-547, 2023 | 23 | 2023 |
| Social media marketing in Italian luxury fashion AS Ananda, Á Hernández García, L Lamberti Industriales, 2015 | 16 | 2015 |
| Celebrities and celebgrams of cosmetics: The mediating effect of opinion leadership on the relationship between instagram profile and consumer behavioral intention F Istania, IP Pratiwi, MF Yasmine, AS Ananda International Journal of Scientific and Technology Research 8 (8), 75-86, 2019 | 14 | 2019 |
| Fashion in Actions on Social Media. Spanish SME Fashion Brands Case Studies AS Ananda, Á Hérnandez-García, L Lamberti Proceedings of the European Conference on e-Learning, 488-497, 2015 | 14 | 2015 |
| Adoption of Digital Marketing Toward Digital Transformation in Indonesian Micro-and Small-Sized Enterprises AS Ananda, IA Murwani, D Tamara, II Ibrahim 2023 8th International Conference on Business and Industrial Research (ICBIR …, 2023 | 11 | 2023 |
| Digital transformation for entrepreneurship education in vocational high school: a case study SW Prasetyaningtyas, AS Ananda, JS Meliala, ASP Sanam 2022 International Conference on ICT for Smart Society (ICISS), 01-06, 2022 | 5 | 2022 |
| Fashion Brands, Social Media, and Consumers’ Exposure to Marketing Messages AS Ananda, Á Hernández-Garcia, L Lamberti Strategic Innovative Marketing: 5th IC-SIM, Athens, Greece 2016, 221-227, 2017 | 4 | 2017 |
| Journal of Innovation & Knowledge AS Ananda, Á Hernández-García, L Lamberti Journal of Innovation & Knowledge 1, 170-180, 2016 | 4 | 2016 |
| Social Media Marketing Strategy–A Case Study of an Italian SME Fashion Brand AS Ananda, L Lamberti, Á Hernández-García 2nd Annual Edim Ph. D. Conference On Management Engineering, 2015 | 4 | 2015 |
| The impact of K-Pop idol on brand awareness, hedonic shopping motivation, and purchase intention NP Andira, RA Prasetyo, AS Ananda Kajian Branding Indonesia 5 (1), 1-15, 2023 | 3 | 2023 |
| Analysis of the influence of perceived value on browsing behavior in C2C E-Commerce with depth of review as antecedent F Putri, R Purwosaputro, S Putri, A Ananda International Journal of Data and Network Science 7 (4), 1613-1626, 2023 | 2 | 2023 |
| The Impact of Endorser on Social Media Engagement and Consumers' Purchase Intention: Case of Indonesian Footwear Brands NN Putri, TSP Sadewo, AS Ananda | 2 | 2022 |
| Pengaruh brand signature terhadap brand loyalty dengan brand attitude sebagai variabel mediasi (Studi kasus Gulaku) J Radiansyah, AS Ananda JISIP (Jurnal Ilmu Sosial dan Pendidikan) 5 (3), 2021 | 2 | 2021 |
| Intrusiveness of Display Ads versus Video Ads of Instagram Feeds Promotional Content of a Coffee Retail Brand B Riyanto, O Rachmadian, RKPS Putra, AS Ananda 2023 8th International Conference on Business and Industrial Research (ICBIR …, 2023 | 1 | 2023 |
| A Soft System Approach for The Digital Transformation in Vocational School: Case from Indonesia SW Prasetyaningtyas, A Ananda, JS Meliala, P Prasetya Proceedings of the 2022 5th International Conference on Education Technology …, 2022 | 1 | 2022 |
| Educating Next Generation B2B Sales Experts: First Impressions of B2B Sales Competitions in South-East Asia H Lappalainen, J Rantala, AS Ananda, K Sriphaew, T Holopainen Advances in Human Factors, Business Management and Leadership: Proceedings …, 2021 | 1 | 2021 |
Ángel Hernández-GarcíaPhD (Information Systems). Professor, Universidad Politécnica de MadridVerified email at upm.es
