Artha Sejati Ananda
Artha Sejati Ananda
PhD-Management Eng. (Politecnico di Milano); PhD-Industrial Mgmt (Universidad Politécnica de Madrid)
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N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations
AS Ananda, Á Hernández-García, L Lamberti
Journal of Innovation & Knowledge 1 (3), 170-180, 2016
792016
What makes fashion consumers “click”? Generation of eWoM engagement in social media
AS Ananda, Á Hernández-García, E Acquila-Natale, L Lamberti
Asia Pacific Journal of Marketing and Logistics, 2019
332019
SME fashion brands and social media marketing: From strategies to actions
AS Ananda, Á Hernández-García, L Lamberti
International Journal of Web Based Communities 13 (4), 468-498, 2017
242017
RENL: A framework for social media marketing strategy
AS Ananda, Á Hernández-García, L Lamberti
1st Annual EDIM PhD Conference, Milan, Italy, 11-12, 2014
152014
Social media marketing in Italian luxury fashion
A Ananda, Á Hernández-García, L Lamberti
5th Annual International Workshop on Luxury Retail, Operations and Supply …, 2015
102015
Fashion in actions on social media–Spanish SME fashion brands case studies
AS Ananda, Á Hérnandez-García, L Lamberti
ACPI Academic Conferences and Publishing International, 2015
92015
Celebrities and celebgrams of cosmetics: The mediating effect of opinion leadership on the relationship between instagram profile and consumer behavioral intention
F Istania, IP Pratiwi, MF Yasmine, AS Ananda
International Journal of Scientific and Technology Research 8 (8), 75-86, 2019
42019
Social Media Marketing Strategy–A Case Study of an Italian SME Fashion Brand
AS Ananda, L Lamberti, Á Hernández-García
2nd Annual Edim Ph. D. Conference On Management Engineering, 2015
42015
Fashion Brands, Social Media, and Consumers’ Exposure to Marketing Messages
AS Ananda, Á Hernández-Garcia, L Lamberti
Strategic Innovative Marketing, 221-227, 2017
22017
Social Media Based Fashion Opinion Leadership and Consumer Decision Making
AS Ananda, PKM Soesilo, W Rukmana, KD Susanto
Psychology and Education Journal 57 (9), 321-326, 2020
2020
Analysis of consumer-brand engagement with fashion brands in social media
AS Ananda
Universidad Politécnica de Madrid, 2019
2019
Journal of Innovation & Knowledge
AS Ananda, Á Hernández-García, L Lamberti
Journal of Innovation & Knowledge 1, 170-180, 2016
2016
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