Artha Sejati Ananda
Artha Sejati Ananda
PhD in Management Engineering; Politecnico di Milano; Universidad Politécnica de Madrid.
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TítuloCitado porAño
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations
AS Ananda, Á Hernández-García, L Lamberti
Journal of Innovation & Knowledge 1 (3), 170-180, 2016
382016
RENL: A framework for social media marketing strategy
AS Ananda, Á Hernández-García, L Lamberti
1st Annual EDIM PhD Conference, Milan, Italy, 11-12, 2014
102014
Social media marketing in Italian luxury fashion
AS Ananda, Á Hernández García, L Lamberti
Industriales, 2015
82015
Fashion in actions on social media–Spanish SME fashion brands case studies
AS Ananda, Á Hérnandez-García, L Lamberti
Proceedings of the European Conference on e-Learning, 488-497, 2015
82015
SME fashion brands and social media marketing: From strategies to actions
AS Ananda, Á Hernández-García, L Lamberti
62018
Social Media Marketing Strategy–A Case Study of an Italian SME Fashion Brand
AS Ananda, L Lamberti, Á Hernández-García
2nd Annual Edim Ph. D. Conference On Management Engineering, 2015
32015
What makes fashion consumers “click”? Generation of eWoM engagement in social media
AS Ananda, Á Hernández-García, E Acquila-Natale, L Lamberti
Asia Pacific Journal of Marketing and Logistics 31 (2), 398-418, 2019
22019
Fashion Brands, Social Media, and Consumers’ Exposure to Marketing Messages
AS Ananda, Á Hernández-Garcia, L Lamberti
Strategic Innovative Marketing, 221-227, 2017
12017
Analysis of consumer-brand engagement with fashion brands in social media
AS ANANDA
Italy, 2017
2017
Journal of Innovation & Knowledge
AS Ananda, Á Hernández-García, L Lamberti
2016
Celebrities And Celebgrams Of Cosmetics: The Mediating Effect Of Opinion Leadership On The Relationship Between Instagram Profile And Consumer Behavioral Intention
F Istania, IP Pratiwi, MF Yasmine, AS Ananda
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Artículos 1–11