| Valores percibidos en la publicidad de alimentos por jóvenes con y sin trastornos de la conducta alimentaria L Mas-Manchón, Á Rodríguez-Bravo, N Montoya-Vilar, ... Salud colectiva 11, 423-444, 2015 | 40 | 2015 |
| The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission L Mas, P Bolls, E Rodero, M Barreda-Ángeles, A Churchill Journal of product & brand management 30 (5), 740-753, 2020 | 38 | 2020 |
| Estructura del discurso televisivo: hacia una teoría de los géneros LM Manchón Cuadernos. info, 77-90, 2011 | 31 | 2011 |
| Tay is you. The attribution of responsibility in the algorithmic culture. S Suárez-Gonzalo, L Mas-Manchón, F Guerrero-Solé Observatorio (OBS*) 13 (2), 2019 | 29 | 2019 |
| Estructura de los tweets políticos durante las campañas electorales de 2015 y 2016 en España F Guerrero Solé, L Mas Manchón EPI (El Profesional de la Información), 2017 | 29* | 2017 |
| El impacto de la ultraderecha en Twitter durante las elecciones españolas de 2019 F Guerrero-Solé, L Mas-Manchón, T Aira Cuadernos. info, 223-245, 2022 | 25 | 2022 |
| The use of hashtags as a political branding strategy LM Manchón, F Guerrero-Solé Revista internacional de relaciones públicas 9 (17), 5-24, 2019 | 25 | 2019 |
| The Classroom Is the Newsroom: CNA: A Wire Service Journalism Training Model to Bridge the Theory Versus Practice Dichotomy CD Tulloch, L Mas i Manchon Journalism & Mass Communication Educator 73 (1), 37-49, 2018 | 24 | 2018 |
| The sound of music or the history of Trump and Clinton family singers: Music branding as communication strategy in 2016 presidential campaign L Mas, MR Collell, J Xifra American Behavioral Scientist 61 (6), 584-599, 2017 | 22 | 2017 |
| The effects of paracrisis origin and response strategy on Facebook audience’s perceived organisational reputation and behavioural intentions SV Honisch, L Más Manchón Corporate Reputation Review 23 (3), 133-144, 2020 | 21 | 2020 |
| Self-Exposure in Social Media: Teenagers’ Transmedia Practices and Skills for the Construction of a Personal Brand MJ Masanet, I Márquez, F Pires, D Lanzeni Innovation in Advertising and Branding Communication, 136-153, 2020 | 19 | 2020 |
| Medición y evaluación de valores en contenidos audiovisuales desde un abordaje interdisciplinar ÁR Bravo, NM Vilar, LM Manchón, FM Morante, EL Da Silva, G Martins, ... Prisma Social, 158-204, 2013 | 17 | 2013 |
| Sonic logos: An Experimental Design on Sound Features and Brand Personality. LM Manchón Disertaciones: Anuario electrónico de estudios en Comunicación Social 12 (2 …, 2019 | 16 | 2019 |
| Modelo superestructural de la noticia en Televisión LM Manchón Estudios sobre el mensaje periodístico 17 (1), 95-116, 2011 | 16 | 2011 |
| The influence of prosody on politicians’ credibility E Rodero, L Mas, M Blanco Journal of Applied Linguistics and Professional Practice 11 (1), 89-111, 2019 | 15 | 2019 |
| Rational vs emotional content in mobile advertising LM Manchon, FM Morante, J Castellà-Mate Pensar la publicidad 8 (2), 257, 2014 | 15 | 2014 |
| Participation of patients with type 2 diabetes in online support groups is correlated to lower levels of diabetes self-management N Herrero, F Guerrero-Solé, L Mas-Manchón Journal of Diabetes Science and Technology 15 (1), 121-126, 2021 | 14 | 2021 |
| Innovation in advertising and branding communication L Mas-Manchón Routledge, 2020 | 13 | 2020 |
| Usability tests for personalised subtitles LM Manchón, P Orero Translation spaces 7 (2), 263-284, 2018 | 12 | 2018 |
| The use of social media as a two-way mirror for narcissistic adolescents from Austria, Belgium, South-Korea, and Spain L Mas Manchón, D Badajoz Dávila PloS one 17 (8), e0272868, 2022 | 11 | 2022 |
