| Modeling country image effects through an international crisis LA Heslop, IRR Lu, D Cray International Marketing Review 25 (4), 354-378, 2008 | 204 | 2008 |
| Two new methods for estimating structural equation models: An illustration and a comparison with two established methods IRR Lu, E Kwan, DR Thomas, M Cedzynski International Journal of Research in Marketing 28 (3), 258-268, 2011 | 135 | 2011 |
| An examination of the status and evolution of country image research IRR Lu, LA Heslop, DR Thomas, E Kwan International Marketing Review 33 (6), 825-850, 2016 | 131 | 2016 |
| Embedding IRT in structural equation models: A comparison with regression based on IRT scores IRR Lu, DR Thomas, BD Zumbo Structural Equation Modeling 12 (2), 263-277, 2005 | 71 | 2005 |
| Avoiding and correcting bias in score-based latent variable regression with discrete manifest items IRR Lu, DR Thomas Structural Equation Modeling: A Multidisciplinary Journal 15 (3), 462-490, 2008 | 43 | 2008 |
| Partial Least Squares: A critical review and a potential alternative RD Thomas, IRR Lu, M Cedzynski Proceedings of the Administrative Sciences Association of Canada (ASAC …, 2005 | 38 | 2005 |
| Measuring country image: A research proposal IRR Lu, LA Heslop, DR Thomas Annual Conference of the Administrative Sciences Association of Canada (ASAC …, 2008 | 30 | 2008 |
| Australian consumers' attitudes toward France a decade after nuclear testing: evidence of forgiveness LA Heslop, IRR Lu, D Cray Journal of Consumer Behaviour: An International Research Review 8 (4), 192-210, 2009 | 23 | 2009 |
| The ivory tower and the street: How researchers defined country image over four decades and what consumers think it means IRR Lu, E Kwan, LA Heslop, DR Thomas, M Cedzynski Journal of Business Research 105, 80-97, 2019 | 22 | 2019 |
| Aspiration, foreignness liability and market potential: How do they relate to small firms’ international entrepreneurial orientation? L Li, G Qian, Z Qian, IRR Lu International Marketing Review 35 (6), 1009-1032, 2018 | 20 | 2018 |
| Does hosting the Olympic Games matter?: Canada and Olympic Games images before and after the 2010 Olympic Games A Armenakyan, LA Heslop, J Nadeau, N O’Reilly, IRR Lu International Journal of Sport Management and Marketing 12 (1-2), 111-140, 2012 | 14 | 2012 |
| Entrepreneurial motivation in university business students: A latent profile analysis based on self-determination theory IRR Lu, E Kwan, LA Heslop, F Brouard, DA Isabelle Entrepreneurship Research Journal 13 (2), 345-380, 2023 | 13 | 2023 |
| Sport mega-events and tourism: Contrasting the influence of host country and event N O'Reilly, A Armenakyan, IRR Lu, J Nadeau, LA Heslop, E Cakmak International journal of sport management and marketing 16 (3-6), 280-296, 2016 | 13 | 2016 |
| Tableplot: A new tool for assessing precise predictions E Kwan, IRR Lu, M Friendly Zeitschrift für Psychologie/Journal of Psychology 217 (1), 38-48, 2009 | 12 | 2009 |
| Exploring impact of e-marketplace reputation and reference group on trust of e-marketplace YH Chen, JJ Wu, IRR Lu, SH Chien | 9 | 2013 |
| It’s all about my team: Mega–sport events and consumer attitudes in a time series approach A Armenakyan, N O’Reilly, L Heslop, J Nadeau, IRR Lu Journal of Sport Management 30 (6), 597-614, 2016 | 7 | 2016 |
| Latent variable modeling in business research: A comparison of regression based on IRT and CTT scores with structural equation models. IR Lu | 6 | 2004 |
| An investigation of two remedial measures for retailers to address the impact of disease threat on sustainable consumption: A moderated moderated mediation model IRR Lu, E Kwan Journal of Retailing and Consumer Services 72, 103254, 2023 | 4 | 2023 |
| “Tell me who’s your host and I’ll tell you who you are”: Olympic Games image before and after the 2008 and 2010 Olympic Games A Armenakyan, LA Heslop, J Nadeau, IRR Lu, N O’Reilly International Journal of Sport Management and Marketing 14 (1-4), 71-95, 2013 | 4 | 2013 |
| Latent variable modeling in business research: A comparison of two-step approach with structural equation modeling IRR Lu, DR Thomas, BJ Orser Proceedings of Administrative Sciences Association of Canada 32, 5-8, 2004 | 4 | 2004 |
