Durdana Ozretic Dosen
Durdana Ozretic Dosen
Professor of Marketing, University of Zagreb, Faculty of Economics & Business
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Año
Osnove marketinga
J Previšić, Đ Ozretić Došen
Adverta, 2007
1322007
Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product
D Ozretic-Dosen, V Skare, Z Krupka
Journal of Business Research 60 (2), 130-136, 2007
1242007
Međunarodni marketing
J Previšć, Đ Ozretić Došen
Masmedia, 1999
109*1999
Osnove marketinga usluga
Đ Ozretić Došen
Mikrorad, Zagreb, 2002
1082002
The importance of branding in the development of marketing strategy of Croatia as tourist destination
Đ Ozretić Došen, T Vranešević, D Prebežac
Acta Turistica 10 (2), 110-127, 1998
661998
Osnove međunarodnog marketinga
J Previšić, Đ Ozretić Došen, Z Krupka
Školska knjiga Zagreb, 2012
40*2012
Osnove međunarodnog marketinga
J Previšić, ĐO Došen, Z Krupka
Školska knjiga, 2012
40*2012
Osnove međunarodnog marketinga
MJ J Previšić, ĐO Došen, Z Krupka, M Meler, T Kesić
Masmedia, 2000
402000
Osnove međunarodnog marketinga
J Previšić, ĐO Došen, Z Krupka, M Meler, T Kesić, M Jurše
Masmedia, 2000
402000
Osnove međunarodnog marketinga
J Previšić, Đ Ozretić Došen
Masmedia, Zagreb, 2000
402000
Osnove međunarodnog marketinga
J Previšić, Đ Ozretić Došen, Z Krupka
Školska knjiga, 0
40*
Measuring health care service quality by using servqual
T Škare, V Škare, Đ Ozretić Došen
Revija za socijalnu politiku 17 (1), 27-44, 2010
38*2010
Comparing consumer innovativeness and ethnocentrism of young-adult consumers
M Rašković, Z Ding, V Škare, Đ Ozretić Došen, V Žabkar
Journal of Business Research 69 (9), 3682–3686, 2016
352016
Perceived risk influence on the consumer attitude to private labels in the product’s life cycle growth stage
S Horvat, ĐO DOšEN
Economic and business review 15 (4), 267, 2013
332013
The effects of marketing mix elements on service brand equity
E Rajh, Đ Ozretić Došen
Economic research-Ekonomska istraživanja 22 (4), 69-83, 2009
312009
Insights on integrated marketing communications: Implementation and impact in hotel companies
M Šeric, I Gil-Saura, Đ Ozretić-Došen
International Journal of Contemporary Hospitality Management, 2015
292015
Greening hotels - building green values into hotel services
D Hays, Đ Ozretić Došen
Tourism and hospitality management 20 (1), 85-102, 2014
262014
Impact of perceived brand name origin on fashion brand’s perceived luxury
Z Krupka, D Ozretic-Dosen, J Previsic
Acta Polytechnica Hungarica 11 (3), 153-166, 2014
242014
Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina
T Kesić, E Rajh, Đ Ozretić Došen
Hrvatska na putu u Europsku uniju, 540-552, 2004
212004
Understanding competition and service offer in museum marketing
T Komarac, D Ozretic-Dosen, V Skare
Academia Revista Latinoamericana de Administración, 2017
182017
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Artículos 1–20