Daniel T. Hult

2019202020212022202320242 13 11 16 10 7

G. Tomas M. HultMichigan State UniversityVerified email at msu.edu
Jeannette A. MenaAssociate Professor of Marketing, University of South FloridaVerified email at usf.edu
Maria Alejandra Gonzalez-PerezDistinguished Professor of Corporate Sustainability, Universidad EAFITVerified email at eafit.edu.co
Katarina LagerströmProfessor at the Department of Business Studies, Uppsala UniversityVerified email at fek.uu.se
Forrest V. Morgeson IIIDepartment of Marketing, Michigan State UniversityVerified email at msu.edu

Daniel T. Hult

Ross School of Business, University of Michigan

Verified email at umich.edu - Homepage


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A ten country-company study of sustainability and product-market performance: Influences of doing good, warm glow, and price fairness GTM Hult, JA Mena, MA Gonzalez-Perez, K Lagerström, DT Hult Journal of Macromarketing 38 (3), 242-261, 2018	60	2018

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