Marketing relacional A Marques Lisboa: Edições Sílabo, 2012 | 244 | 2012 |
Concepção e análise de projectos de investimento A Marques | 119 | 1998 |
Market orientation and performance: modelling a neural network M Silva, L Moutinho, A Coelho, A Marques European Journal of Marketing 43 (3/4), 421-437, 2009 | 81 | 2009 |
Determinants of the online purchase intention: hedonic motivations, prices, information and trust PE Santo, AMA Marques Baltic Journal of Management 17 (1), 56-71, 2022 | 75 | 2022 |
A systematic literature review on greenwashing and its relationship to stakeholders: state of art and future research agenda C Santos, A Coelho, A Marques Management Review Quarterly, 1-25, 2023 | 44 | 2023 |
The effectiveness of strategies employed by dominant firms in the Portuguese crystal glass industry: an empirical investigation A Marques, J Lisboa, TW Zimmerer, MM Yasin European Business Review 12 (1), 34-40, 2000 | 41 | 2000 |
A importância das práticas do marketing relacional na formulação e implementação das estratégias competitivas e a influência destas na lealdade dos clientes e na performance: a … AMA Marques | 28 | 2004 |
The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk C Santos, A Coelho, A Marques Asia-Pacific Journal of Business Administration, 2023 | 19 | 2023 |
Ontology-supported database marketing FM Pinto, A Marques, MF Santos Journal of Database Marketing & Customer Strategy Management 16, 76-91, 2009 | 19 | 2009 |
The impact of choice factors on international students’ loyalty mediated by satisfaction DM Amaro, AMA Marques, H Alves International Review on Public and Nonprofit Marketing 16 (2), 211-233, 2019 | 12 | 2019 |
Os antecedentes da confiança e do compromisso relacional A Marques, A Coelho Revista Brasileira de Gestão de Negócios-RBGN 6 (14), 67-75, 2004 | 10 | 2004 |
Database marketing intelligence supported by ontologies F Pinto, MF Santos, A Marques WSEAS Transactions on Business and Economics 1, 21-42, 2009 | 7 | 2009 |
Integração da descoberta de conhecimento em bases de dados como suporte a actividades de CRM F Pinto, A Marques, P Gago, MF SANTOS Encontro Anual da Associação Nacional de Programas de Pós-Graduação e …, 2006 | 7 | 2006 |
A importância do Marketing relacional na formulação e implementação das estratégias competitivas e a influência na lealdade dos clientes e na performance: A investigação de um … A Marques Faculdade de Economia da Universidade de Coimbra, Tese de Doutoramento, 2003 | 7 | 2003 |
A reinvenção do marketing no contexto da economia digital A MARQUES, A COELHO XXV ENCONTRO NACIONAL DOS PROGRAMAS DE PÓSGRADUAÇÃO EM ADMINISTRAÇÃO, 2001 | 7 | 2001 |
Does Greenwashing Affect Employee’s Career Satisfaction? The Mediating Role of Organizational Pride, Negative Emotions and Affective Commitment. C Santos, A Coelho, A Marques | 6 | 2022 |
Ontology based Data Mining- A Contribution to Business Intelligence F Pinto, MF Santos, A Marques WSEAS International Conference. Proceedings. Recent Advances in Computer …, 2009 | 6 | 2009 |
Effects of E-Business Adoption on Organizational Agility in the COVID-19 Context PME Santo, PMA Cardoso, AMA Marques International Journal of Marketing, Communication and New Media, 2022 | 4 | 2022 |
O impacto do marketing relacional e do entorno na fidelização dos estudantes mediado pela satisfação: um estudo aplicado ao CCSo da UFMA AMA Marques, MRM Mendes Revista Gestão em Análise 7 (2), 11-26, 2018 | 4 | 2018 |
The dark side of leadership: abusive supervision and its effects on Employee's behavior and well-being C Santos, A Coelho, A Filipe, AMA Marques Journal of Strategy and Management 16 (4), 672-688, 2023 | 3 | 2023 |