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Estela Núñez-Barriopedro
Estela Núñez-Barriopedro
PDI Area Comercialización e Investigación de Mercados. Universidad de Alcalá, Universidad Carlos III
Verified email at uah.es
Title
Cited by
Cited by
Year
The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy
P Cuesta‐Valiño, PG Rodríguez, E Núñez‐Barriopedro
Corporate Social Responsibility and Environmental Management 26 (4), 761-769, 2019
1252019
The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion
P Cuesta-Valiño, P Gutiérrez-Rodríguez, E Núnez-Barriopedro
Corporate Governance: The International Journal of Business in Society 22 (3 …, 2022
752022
Sustainable, smart and Muslim-friendly tourist destinations
P Cuesta-Valiño, F Bolifa, E Núñez-Barriopedro
Sustainability 12 (5), 1778, 2020
632020
Los videojuegos en la educación: Beneficios y perjuicios
E Núñez-Barriopedro, Y Sanz-Gómez, R Ravina-Ripoll
Revista electrónica EDUCARE 24 (2), 240-257, 2020
612020
El impacto de la utilización de la modalidad B-Learning en la educación superior
E Núñez-Barriopedro, IM Monclúz, R Ravina-Ripoll
Alteridad. Revista de Educación 14 (1), 26-39, 2019
542019
Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps
J Alonso-Garcia, F Pablo-Marti, E Nunez-Barriopedro
Industrial Marketing Management 95, 99-113, 2021
522021
Planeamiento tributario para evitar contingencias tributarias en la Empresa Trans Servis Kuelap SRL-2016
M Escobedo, E Núñez
Universidad Señor de Sipán, Pimentel-Trujillo, 2016
492016
Promoting social media engagement via branded content communication: A fashion brands study on Instagram
B Castillo‐Abdul, A Pérez‐Escoda, E Núñez‐Barriopedro
Media and Communication, 2022
462022
How does happiness influence the loyalty of karate athletes? A model of structural equations from the constructs: consumer satisfaction, engagement, and meaningful
E Núñez-Barriopedro, P Cuesta-Valiño, P Gutiérrez-Rodríguez, ...
Frontiers in Psychology 12, 653034, 2021
442021
Perception of advertisements for healthy food on social media: Effect of attitude on consumers’ response
P Cuesta-Valiño, PG Rodríguez, E Núñez-Barriopedro
International journal of environmental research and public health 17 (18), 6463, 2020
442020
Influence and relationship between branded content and the social media consumer interactions of the luxury fashion brand Manolo Blahnik
B Castillo-Abdul, M Bonilla-del-Río, E Núñez-Barriopedro
Publications 9 (1), 10, 2021
412021
Happiness perception in Spain, a SEM approach to evidence from the sociological research center
E Núñez-Barriopedro, R Ravina-Ripoll, E Ahumada-Tello
Quality & Quantity 54 (3), 761-779, 2020
402020
Employee happiness in the industry 4.0 era: insights from the Spanish industrial sector
R Ravina-Ripoll, E Núñez-Barriopedro, RD Evans, E Ahumada-Tello
2019 IEEE technology & engineering management conference (TEMSCON), 1-5, 2019
392019
La Recreación: necesidad y oportunidad para el desarrollo humano desde y para las comunidades
A Ramos, R Ojeda, D Báez, R Martínez, E Núñez
Revista Digital. Buenos Aires 16 (160), 2011
342011
Análisis del nivel de competitividad empresarial en el panorama publicitario colombiano fundamentada en el éxito creativo y la responsabilidad ética y jurídica
RR Ripoll, EN Barriopedro
Jurídicas Cuc 13 (1), 9-28, 2017
322017
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
P Cuesta-Valino, P Gutiérrez-Rodríguez, E Núnez-Barriopedro, ...
Journal of Business Research 156, 113475, 2023
312023
Happiness management: a culture to explore from brand orientation as a sign of responsible and sustainable production
R Ravina-Ripoll, E Nunez-Barriopedro, D Almorza-Gomar, ...
Frontiers in Psychology 12, 727845, 2021
292021
Towards a happy, creative and social higher education institution: the case of non-profit marketing and business creation subjects at the University of Cadiz
R Ravina-Ripoll, E Núñez-Barriopedro, A Galiano-Coronil, ...
Journal of Entrepreneurship Education 22 (1), 1-8, 2019
292019
LOS INCENTIVOS QUE MOTIVAN A LOS JÓVENES A ESTUDIAR FORMACIÓN PROFESIONAL. Cómo mejorar su horizonte educativo con el marketing
EN Barriopedro
Prisma Social, 1-34, 2010
292010
Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach
J Alonso-Garcia, F Pablo-Marti, E Núñez-Barriopedro, P Cuesta-Valiño
Journal of Business & Industrial Marketing 38 (2), 317-336, 2023
282023
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