| Artificial intelligence in marketing: A meta‐analytic review P Mehta, C Jebarajakirthy, HI Maseeh, A Anubha, R Saha, K Dhanda Psychology & Marketing, ABS 3 Level, ABDC- A, Scopus, WOS, 2022 | 42 | 2022 |
| Intentions to use travel eWOM: mediating role of Indian urban millennials’ attitude A Anubha, S Shome International Journal of Tourism Cities 7 (3), 640-661, 2021 | 30 | 2021 |
| Customer engagement and advertising effectiveness: a moderated mediating analysis Anubha, S Shome Journal of Internet Commerce 20 (4), 409-449, 2021 | 13 | 2021 |
| CONSUMER ENGAGEMENT TOWARDS TRAVEL WEBSITES AND PURCHASE INTENTIONS D Anubha, A Jain, M Hooda Journal of Advanced Research in Dynamical and Control Systems, Scopus 11 (8 …, 2019 | 11 | 2019 |
| A New feasible Strategy in Banking and Insurance Sector Moving Fast in India S Gupta, A Jain, Anubha International Journal of Research in IT &Management 2 (2), 771-781, 2012 | 11 | 2012 |
| Bancassurance-New feasible strategy in banking and insurance sector moving fast in India S Gupta, A Jain, Anubha International Journal of research in IT and Management 2 (2), 771-781, 0 | 11* | |
| In-game advertising and brand purchase intentions: an SOR perspective A Anubha, A Jain Global Knowledge, Memory and Communication 73 (1/2), 24-44, 2024 | 7 | 2024 |
| On the road to recovery: The role of post-lockdown stimulus package S Prusty, Anubha, S Gupta FIIB Business Review, Scopus, UGC Care, 23197145211013691, 2021 | 7 | 2021 |
| Unveiling the impact of YouTube advertising on the cognitive attitude of Indian millennials A Anubha, D Narang, H Sharma Global Knowledge, Memory and Communication, Scopus, ABDC-B, Web of Science, 2022 | 5 | 2022 |
| Unveiling Key Gratifications and Stimuli to Engage Generation Z with Multiplayer Online Games Anubha, JU Islam Journal of Internet Commerce, 1-29, 2022 | 3 | 2022 |
| Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective A Anubha Journal of Islamic Marketing, Scopus, ABDC-B, Web of Science 14 (3), 645-679, 2023 | 2 | 2023 |
| Stockpiling During COVID-19: The Solicitation of the Stimulus–Organism–Response Model Anubha, D Narang, MK Jain Vision, Scopus, ABDC-C, 09722629221101155, 2022 | 2 | 2022 |
| Online travel reviews and tourist trust: a SOR perspective A Anubha, D Narang, MK Jain Global Knowledge, Memory and Communication, 2023 | | 2023 |
| Data-driven approaches for effective managerial decision making (Edited Book, IGI Global) A Anubha, S Himanshu https://www.igi-global.com/book/data-driven-approaches-effective-managerial …, 2023 | | 2023 |
| data-driven approaches for effective managerial decision making A Anubha, S Himanshu | | 2022 |
| Website Quality as an Antecedent of Customer Purchase Intention for Travel Services: A Conceptual Model Anubha, A Jain International Conference 'COMIT' by GIBS, Delhi., 1-10, 2016 | | 2016 |
| Modeling relationship between travel website features and purchase intentions to test the online customer Anubha, A Jain ICRM-2013 Conference Proceedings, IIT Delhi, New Delhi, 1-17, 2013 | | 2013 |
| Buying Behaviour of Green Consumers and its Impact on Environmental Sustainability Anubha, A jain Exploring the Soul of Business-An Eternal Sustainer”, 93-104, 2013 | | 2013 |
| An Empirical Study on Internet Marketing and Customer-Trust in Online Environments Anubha, A Jain, MK Jain International Journal of Business & Management Research 2 (11), 540-544, 2012 | | 2012 |
| An Empirical Study of Ethical Issues and Financial Sector Anubha, S Gupta Ethical Imperatives for Contemporary Business Organizations, 330-335, 2012 | | 2012 |
Dr. Pooja MehtaAssistant Professor, Sri Aurobindo College of Commerce and Management, LudhianaDirección de correo verificada de saccm.in
