Víctor Iglesias
Víctor Iglesias
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Cited by
The effects of brand associations on consumer response
A Belén del Río, R Vazquez, V Iglesias
Journal of consumer marketing 18 (5), 410-425, 2001
Consumer-based brand equity: development and validation of a measurement instrument
R Vázquez, AB Del Rio, V Iglesias
Journal of Marketing management 18 (1-2), 27-48, 2002
The moderating role of entrepreneurship education on the antecedents of entrepreneurial intention
M Entrialgo, V Iglesias
International entrepreneurship and management journal 12, 1209-1232, 2016
The role of the brand name in obtaining differential advantages
AB Del Rio, R Vazquez, V Iglesias
Journal of Product & Brand Management 10 (7), 452-465, 2001
Marketing: estrategias y aplicaciones sectoriales
RV Casielles, JAT Gutiérrez
Civitas, 2005
The use of quality expectations to segment a service market
AM Díaz‐Martín, V Iglesias, R Vazquez, AV Ruiz
Journal of Services Marketing 14 (2), 132-146, 2000
Explaining customer satisfaction with complaint handling
C Varela‐Neira, R Vázquez‐Casielles, V Iglesias
International Journal of Bank Marketing 28 (2), 88-112, 2010
The influence of emotions on customer's cognitive evaluations and satisfaction in a service failure and recovery context
C Varela-Neira, R Vázquez-Casielles, V Iglesias-Argüelles
The Service Industries Journal 28 (4), 497-512, 2008
El valor de marca: perspectivas de análisis y criterios de estimación
AB Del Río Lanza, R Vázquez Casielles, V Iglesias Argüelles
Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2002
The attribution of service failures: Effects on consumer satisfaction
V Iglesias
The Service Industries Journal 29 (2), 127-141, 2009
Are the intentions to entrepreneurship of men and women shaped differently? The impact of entrepreneurial role-model exposure and entrepreneurship education
M Entrialgo, V Iglesias
Entrepreneurship Research Journal 8 (1), 2018
Attitude and satisfaction in a traditional food product
M José Sanzo, A Belén del Río, V Iglesias, R Vázquez
British Food Journal 105 (11), 771-790, 2003
Co-creation and service recovery process communication: effects on satisfaction, repurchase intentions, and word of mouth
R Vázquez-Casielles, V Iglesias, C Varela-Neira
Service Business 11, 321-343, 2017
The effects of customer age and recovery strategies in a service failure setting
C Varela-Neira, R Vázquez-Casielles, V Iglesias
Journal of Financial Services Marketing 15, 32-48, 2010
Service recovery, satisfaction and behaviour intentions: analysis of compensation and social comparison communication strategies
R Vázquez-Casielles, V Iglesias, C Varela-Neira
The Service Industries Journal 32 (1), 83-103, 2012
Preconceptions about service: how much do they influence quality evaluations?
V Iglesias
Journal of Service Research 7 (1), 90-103, 2004
The moderating effects of exclusive dealing agreements on distributor satisfaction
V Iglesias, R Vázquez
Journal of Strategic Marketing 9 (3), 215-231, 2001
The efficacy of alternative mechanisms in safeguarding specific investments from opportunism
R Vázquez, V Iglesias, I Rodríguez‐del‐Bosque
Journal of Business & Industrial Marketing 22 (7), 498-507, 2007
Distribution channel relationships: The conditions and strategic outcomes of cooperation between manufacturer and distributor
R Vázquez, V Iglesias, LI Álvarez-gonzález
The International Review of Retail, Distribution and Consumer Research 15 (2 …, 2005
Collaborative manufacturer-distributor relationships: the role of governance, information sharing and creativity
R Vázquez-Casielles, V Iglesias, C Varela-Neira
Journal of Business & Industrial Marketing 28 (8), 620-637, 2013
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