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Susana Costa e Silva
Susana Costa e Silva
Associate Professor at Católica Porto Business School
Verified email at porto.ucp.pt - Homepage
Title
Cited by
Cited by
Year
How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
P Duarte, SC Silva, MB Ferreira
Journal of Retailing and Consumer Services 44, 161-169, 2018
5202018
The evolving role of artificial intelligence in marketing: A review and research agenda
B Vlačić, L Corbo, SC e Silva, M Dabić
Journal of Business Research 128, 187-203, 2021
3062021
Empirical test of the trust–performance link in an international alliances context
SC Silva, F Bradley, CMP Sousa
International Business Review 21 (2), 293-306, 2012
1792012
Millennials' attitude toward chatbots: an experimental study in a social relationship perspective
R De Cicco, SC Silva, FR Alparone
International Journal of Retail & Distribution Management, 2020
1672020
Internacionalização e redes de empresas: conceitos e teorias
SCS Lorga
1162003
The omni-channel approach: a utopia for companies?
M Hajdas, J Radomska, SC Silva
Journal of Retailing and Consumer Services 65, 102131, 2022
892022
Need for touch and haptic imagery: An investigation in online fashion shopping
SC Silva, TV Rocha, R De Cicco, RF Galhanone, LTMF Mattos
Journal of Retailing and Consumer Services 59, 102378, 2021
832021
Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
SC Silva, P Duarte, A Sundetova
International Journal of Retail & Distribution Management 48 (4), 417-430, 2020
742020
The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience
SC Silva, A Santos, P Duarte, B Vlačić
International Journal of Retail & Distribution Management 49 (6), 717-734, 2021
722021
The value of textual haptic information in online clothing shopping
T Rodrigues, SC Silva, P Duarte
Journal of Fashion Marketing and Management 21 (1), 88-102, 2017
722017
Omnichannel approach: Factors affecting consumer acceptance
SC Silva, CC Martins, JM Sousa
Journal of Marketing Channels 25 (1-2), 73-84, 2018
672018
Motives to engage with sports brands on Facebook and Instagram–The case of a Portuguese football club
JC Machado, CC Martins, FC Ferreira, SC Silva, PA Duarte
International Journal of Sports Marketing and Sponsorship, 2020
542020
How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
SC Silva, PAO Duarte, SR Almeida
Journal of Business & Industrial Marketing, 2020
532020
The role of consumer-cause identification and attitude in the intention to purchase cause-related products
P Duarte, SC Silva
International Marketing Review, 2019
522019
When trust becomes the fourth
C Brito, SC Silva
The Marketing Review 9 (4), 289-299, 2009
472009
Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
SC Silva, P Duarte, JC Machado, C Martins
International Review on Public and Nonprofit Marketing 17 (2), 135-157, 2020
412020
The importance of second-hand knowledge in the revised Uppsala model: can European textiles producers export to China?
SC Silva, E Pacheco, R Meneses, C Brito
Journal of Global Marketing 25 (3), 141-160, 2012
402012
“It’s on its way”: Chatbots applied for online food delivery services, social or task-oriented interaction style?
R De Cicco, SCLC Silva, FR Alparone
Journal of Foodservice Business Research 24 (2), 140-164, 2021
392021
Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers
P Duarte, SC Silva
Journal of Retailing and Consumer Services 55, 102122, 2020
372020
The Impact of Trust on the Approach to Management—A Case Study of Creative Industries
J Radomska, P Wołczek, L Lołoducho-Pelc, SC Silva
Sustainability 11 (3), 816, 2019
342019
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