Follow
Manuel J. Sánchez-Franco (ORCID:0000-0002-8042-3550)
Manuel J. Sánchez-Franco (ORCID:0000-0002-8042-3550)
Departament of Business Administration and Marketing, University of Sevilla, Spain
Verified email at us.es - Homepage
Title
Cited by
Cited by
Year
Variance-based structural equation modeling: Guidelines for using partial least squares in information systems research
JL Roldán, MJ Sánchez-Franco
Research methodologies, innovations and philosophies in software systems …, 2012
15452012
The impact of marketing communication and price promotion on brand equity
AF Villarejo-Ramos, MJ Sanchez-Franco
Journal of Brand Management 12, 431-444, 2005
6092005
Web acceptance and usage model: A comparison between goal‐directed and experiential web users
MJ Sánchez‐Franco, JL Roldán
Internet research 15 (1), 21-48, 2005
5242005
Exploring the influence of gender on the web usage via partial least squares
MJ Sanchez-Franco
Behaviour & Information Technology 25 (1), 19-36, 2006
3422006
The moderating effect of gender on relationship quality and loyalty toward Internet service providers
MJ Sanchez-Franco, AFV Ramos, FAM Velicia
Information & Management 46 (3), 196-202, 2009
3312009
Exploring the impact of individualism and uncertainty avoidance in Web-based electronic learning: An empirical analysis in European higher education
MJ Sánchez-Franco, FJ Martínez-López, FA Martín-Velicia
Computers & Education 52 (3), 588-598, 2009
2782009
WebCT–The quasimoderating effect of perceived affective quality on an extending Technology Acceptance Model
MJ Sanchez-Franco
Computers & education 54 (1), 37-46, 2010
2442010
The moderating effects of involvement on the relationships between satisfaction, trust and commitment in e-banking
MJ Sanchez-Franco
Journal of Interactive Marketing 23 (3), 247-258, 2009
2442009
Virtual travel communities and customer loyalty: Customer purchase involvement and web site design
MJ Sanchez-Franco, FJ Rondan-Cataluña
Electronic commerce research and applications 9 (2), 171-182, 2010
2342010
A naive Bayes strategy for classifying customer satisfaction: A study based on online reviews of hospitality services
MJ Sánchez-Franco, A Navarro-García, FJ Rondán-Cataluña
Journal of Business Research 101, 499-506, 2019
1292019
Eficacia publicitaria. Teoría y Práctica
MJ Sánchez Franco
Teoría y práctica. Espańa: McGraw-Hill, 1999
105*1999
Análisis del turismo rural y de la sostenibilidad de los alojamientos rurales
M Moral Moral, MT Fernández Alles, MJ Sánchez Franco
Grupo Editorial Espacios GEES, 2019
852019
Users' intrinsic and extrinsic drivers to use a web-based educational environment
MJ Sánchez-Franco, B Peral-Peral, ÁF Villarejo-Ramos
Computers & Education 74, 81-97, 2014
822014
The influence of familiarity, trust and norms of reciprocity on an experienced sense of community: an empirical analysis based on social online services
MJ Sánchez-Franco, JL Roldán
Behaviour & Information Technology 34 (4), 392-412, 2015
792015
Comunicacio de marketing: planificación y control
ECD de Castro, EM Armario, MJS Franco
Ediciones Pirámide, 2002
75*2002
Expressive aesthetics to ease perceived community support: Exploring personal innovativeness and routinised behaviour as moderators in Tuenti
MJ Sanchez-Franco, JL Roldán
Computers in Human Behavior 26 (6), 1445-1457, 2010
712010
Are hypermarket prices different from discount store prices?
FJ Rondán Cataluña, MJ Sánchez Franco, AF Villarejo Ramos
Journal of Product & Brand Management 14 (5), 330-337, 2005
692005
Understanding relationship quality in hospitality services: A study based on text analytics and partial least squares
MJ Sanchez-Franco, G Cepeda-Carrion, JL Roldan
Internet Research 29 (3), 478-503, 2019
662019
Un modelo empírico de adaptación y uso de la Web. Utilidad, facilidad de uso y flujo percibidos
MJS Franco, FJR Cataluña, AFV Ramos
Cuadernos de Economía y Dirección de la Empresa 10 (30), 153-179, 2007
662007
The moderator role of Gender in the Unified Theory of Acceptance and Use of Technology (UTAUT): A study on users of Electronic Document Management Systems
CM Afonso, JL Roldán Salgueiro, MJ Sánchez Franco, MO González
642012
The system can't perform the operation now. Try again later.
Articles 1–20