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Bonhak Koo
Bonhak Koo
Assistant Professor of Hospitality and Retail Management at Texas Tech University
E-mail confirmado em ttu.edu
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Relationships among Emotional and Material Rewards, Job Satisfaction, Burnout, Affective Commitment, Job Performance, and Turnover Intention in the Hotel Industry
B Koo, J Yu, BL Chua, S Lee, H Han
Journal of Quality Assurance in Hospitality & Tourism 21 (4), 371-401, 2020
2382020
The role of loyalty programs in boosting hotel guest loyalty: Impact of switching barriers
B Koo, J Yu, H Han
International Journal of Hospitality Management 84, 102328, 2020
1312020
Examining the impact of artificial intelligence on hotel employees through job insecurity perspectives
B Koo, C Curtis, B Ryan
International Journal of Hospitality Management 95, 102763, 2021
1032021
Intention to Take COVID-19 Vaccine as a Precondition for International Travel: Application of Extended Norm-Activation Model
A Radic, B Koo, E Gil-Cordero, JP Cabrera-Sánchez, H Han
International Journal of Environmental Research and Public Health 18 (6), 3104, 2021
472021
A Threat of Customer Incivility and Job Stress to Hotel Employee Retention: Do Supervisor and Co-Worker Supports Reduce Turnover Rates?
H Chung, W Quan, B Koo, A Ariza-Montes, A Vega-Muñoz, G Giorgi, ...
International Journal of Environmental Research and Public Health 18 (12), 6616, 2021
452021
Thai wellness tourism and quality: comparison between Chinese and American visitors’ behaviors
H Han, K Kiatkawsin, B Koo, W Kim
Asia Pacific Journal of Tourism Research 25 (4), 424-440, 2020
442020
Central bank digital currency as a payment method for tourists: application of the theory of planned behavior to digital Yuan/Won/Dollar choice
A Radic, W Quan, B Koo, BL Chua, JJ Kim, H Han
Journal of Travel & Tourism Marketing 39 (2), 152-172, 2022
422022
Vacationers’ norm-based behavior in developing environmentally sustainable cruise tourism
H Han, J Yu, B Koo, W Kim
Journal of Quality Assurance in Hospitality & Tourism 20 (1), 89-106, 2019
372019
Are airline workers planning career turnover in a post-COVID-19 world? Assessing the impact of risk perception about virus infection and job instability
H Han, B Koo, A Ariza-Montes, Y Lee, HR Kim
Journal of Hospitality and Tourism Management 48, 460-467, 2021
282021
Promoting Rural Tourism in Inner Mongolia: Attributes, Satisfaction, and Behaviors among Sustainable Tourists
C Che, B Koo, J Wang, A Ariza-Montes, A Vega-Muñoz, H Han
International Journal of Environmental Research and Public Health 18 (7), 3788, 2021
262021
Digital currency and payment innovation in the hospitality and tourism industry
JJ Kim, A Radic, BL Chua, B Koo, H Han
International Journal of Hospitality Management 107, 103314, 2022
252022
Travelers’ intentions for green behaviors at airports: Exploring the effect of green physical surroundings using mixed methods
H Han, B Koo, BL Chua, HK Sul, JJ Kim
Journal of Hospitality and Tourism Management 45, 569-579, 2020
222020
An examination of the role of internal brand management: impact of contractual models
B Koo, C Curtis
Journal of Hospitality Marketing & Management 29 (4), 503-525, 2020
222020
Quality, emotion, price, and social values in building passenger loyalty: Impact of relationship quality (mediator) and in-flight physical environments (moderator)
H Han, BL Chua, S Lee, B Koo
Journal of Travel & Tourism Marketing 38 (2), 123-138, 2021
192021
Image congruity as a tool for traveler retention: a comparative analysis on South Korean full-service and low-cost airlines
H Han, B Koo, SS Hyun
Journal of Travel & Tourism Marketing 37 (3), 347-360, 2020
182020
Impact of green atmospherics on guest and employee well-being response, place dependence, and behavior in the luxury hotel sector, Journal of Sustainable Tourism
H Han, JS Lee, B Koo
Journal of Sustainable Tourism, 1-22, 2020
17*2020
The rise of the grocerant: Patrons’ in-store dining experiences and consumption behaviors at grocery retail stores
S Ham, KS Lee, B Koo, S Kim, H Moon, H Han
Journal of Retailing and Consumer Services 62, 102614, 2021
132021
Triggers of Patrons’ Repeat Purchase for Hotel Restaurant Products
H Han, J Yu, B Koo, W Kim
Journal of Quality Assurance in Hospitality & Tourism 20 (5), 507-527, 2019
122019
Exploring the factors that influence customers’ willingness to switch from traditional hotels to green hotels
L Quan, B Koo, H Han
Journal of Travel & Tourism Marketing 40 (3), 185-202, 2023
102023
Psychometric approaches to exploring the characteristics of smart hotel brand experiences: Scale development and validation
B Koo, C Curtis, B Ryan, Y Chung, J Khojasteh
Journal of Hospitality and Tourism Management 56, 385-395, 2023
82023
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