Alfredo Pérez-Rueda
Alfredo Pérez-Rueda
Dirección de correo verificada de unizar.es
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Understanding interactive online advertising: Congruence and product involvement in highly and lowly arousing, skippable video ads
D Belanche, C Flavián, A Pérez-Rueda
Journal of Interactive Marketing 37, 75-88, 2017
1292017
Determinants of multi-service smartcard success for smart cities development: A study based on citizens’ privacy and security perceptions
D Belanche-Gracia, LV Casaló-Ariño, A Pérez-Rueda
Government information quarterly 32 (2), 154-163, 2015
572015
User adaptation to interactive advertising formats: The effect of previous exposure, habit and time urgency on ad skipping behaviors
D Belanche, C Flavián, A Pérez-Rueda
Telematics and Informatics 34 (7), 961-972, 2017
292017
Instagram Stories versus Facebook Wall: an advertising effectiveness analysis
D Belanche, I Cenjor, A Pérez-Rueda
Spanish Journal of Marketing-ESIC, 2019
222019
The influence of arousal on advertising effectiveness
D Belanche, C Flavián, A Pérez-Rueda
Measuring Behavior 2014, 32-36, 2014
92014
Consumer empowerment in interactive advertising and eWOM consequences: The PITRE model
D Belanche, C Flavián, A Pérez-Rueda
Journal of Marketing Communications 26 (1), 1-20, 2020
82020
Instagram como herramienta de aprendizaje en el aula universitaria
A Perez-Rueda, D Belanche, N Lozano
IN-RED 2019: V Congreso de Innovación Educativa y Docencia en Red, 2019
22019
Brand recall of skippable vs non-skippable ads in YouTube
D Belanche, C Flavián, A Pérez-Rueda
Online Information Review, 2020
12020
Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility
D Belanche, M Flavián, A Pérez-Rueda
Sustainability 12 (10), 4275, 2020
12020
Stimulating Users in Online Pre-Roll Ads: How to Use Arousal for Different Advertising Audiences
D Belanche, C Flavián, A Pérez-Rueda
Advances in Advertising Research X, 119-131, 2019
12019
Developing a Learning Network on YouTube: Analysis of Student Satisfaction with a Learner-Generated Content Activity
D Belanche, LV Casaló, C Orús, A Pérez-Rueda
Educational Networking, 195-231, 2020
2020
Instagram como herramienta de aprendizaje en el aula universitaria
D Belanche, N Lozano, A Perez-Rueda
IN-RED 2019. Congreso de Innovación Educativa y Docencia en Red, 198-210, 2019
2019
HOW TO USE AROUSAL STIMULI TO ENHANCE EFFECTIVENESS OF DIFFERENT PRE-ROLL ADVERTISING FORMATS
D Belanche, C Flavián, A Pérez-Rueda
2018 Global Marketing Conference at Tokyo, 1166-1167, 2018
2018
Good vibrations: impacto del clima en el aula y de las habilidades sociales en experiencias de aprendizaje colaborativo
C Fandos Herrera, J Jiménez Martínez, C Orús Sanclemente, ...
XXIX Congreso de Marketing AEMARK (2017), p 1494-1508, 2017
2017
Consecuencias utilitarias y emocionales de la creación de vídeos como instrumento de aprendizaje universitario
D Belanche Gracia, LV Casaló Ariño, C Orús Sanclemente, ...
XXIX Congreso de Marketing AEMARK (2017), p 1528-1532, 2017
2017
Video design adaptation to youtube advertising formats
D Belanche Gracia, C Flavián Blanco, A Pérez-Rueda
XXIX Congreso de Marketing AEMARK (2017), p 368-374, 2017
2017
The final version of this book chapter was published as
D Belanche, LV Casaló, C Orús, A Pérez-Rueda
Spanish Journal of Marketing-ESIC
D Belanche, I Cenjor, A Pérez-Rueda
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–18