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Alfredo Pérez-Rueda
Alfredo Pérez-Rueda
Dirección de correo verificada de unizar.es
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Understanding interactive online advertising: Congruence and product involvement in highly and lowly arousing, skippable video ads
D Belanche, C Flavián, A Pérez-Rueda
Journal of Interactive Marketing 37 (1), 75-88, 2017
3542017
Instagram Stories versus Facebook Wall: an advertising effectiveness analysis
D Belanche, I Cenjor, A Pérez-Rueda
Spanish Journal of Marketing-ESIC 23 (1), 69-94, 2019
2352019
Mobile apps use and WOM in the food delivery sector: the role of planned behavior, perceived security and customer lifestyle compatibility
D Belanche, M Flavián, A Pérez-Rueda
Sustainability 12 (10), 4275, 2020
1702020
Intention to use analytical artificial intelligence (AI) in services–the effect of technology readiness and awareness
C Flavián, A Pérez-Rueda, D Belanche, LV Casaló
Journal of Service Management 33 (2), 293-320, 2022
1532022
Determinants of multi-service smartcard success for smart cities development: A study based on citizens’ privacy and security perceptions
D Belanche-Gracia, LV Casaló-Ariño, A Pérez-Rueda
Government information quarterly 32 (2), 154-163, 2015
1392015
User adaptation to interactive advertising formats: The effect of previous exposure, habit and time urgency on ad skipping behaviors
D Belanche, C Flavián, A Pérez-Rueda
Telematics and Informatics 34 (7), 961-972, 2017
842017
Consumer empowerment in interactive advertising and eWOM consequences: The PITRE model
D Belanche, C Flavián, A Pérez-Rueda
Journal of Marketing Communications 26 (1), 1-20, 2020
752020
The role of customers in the gig economy: how perceptions of working conditions and service quality influence the use and recommendation of food delivery services
D Belanche, LV Casaló, C Flavián, A Pérez-Rueda
Service Business 15 (1), 45-75, 2021
662021
Brand recall of skippable vs non-skippable ads in YouTube: Readapting information and arousal to active audiences
D Belanche, C Flavián, A Pérez-Rueda
Online Information Review 44 (3), 545-562, 2020
442020
Instagram como herramienta de aprendizaje en el aula universitaria
D Belanche, N Lozano, A Pérez-Rueda
IN-RED 2019. Congreso de Innovación Educativa y Docencia en Red, 198-210, 2019
212019
The influence of personality on learning outcomes and attitudes: The case of discussants in the classroom
C Fandos-Herrera, J Jiménez-Martínez, C Orús, A Pérez-Rueda, JM Pina
The International Journal of Management Education 21 (1), 100754, 2023
182023
The influence of arousal on advertising effectiveness
D Belanche, C Flavián, A Pérez-Rueda
Measuring Behavior 2014, 32-36, 2014
182014
Developing a learning network on YouTube: Analysis of student satisfaction with a learner-generated content activity
D Belanche, LV Casaló, C Orús, A Pérez-Rueda
Educational Networking: A Novel Discipline for Improved Learning Based on …, 2020
122020
Instagram as a learning space to introduce virtual technology tools into post-COVID higher education
D Belanche, M Flavián, S Ibáñez-Sánchez, A Pérez-Rueda
Handbook of research on developing a post-pandemic paradigm for virtual …, 2021
52021
Stimulating Users in Online Pre-Roll Ads: How to Use Arousal for Different Advertising Audiences
D Belanche, C Flavián, A Pérez-Rueda
Advances in Advertising Research X: Multiple Touchpoints in Brand …, 2019
32019
How to use arousal stimuli to enhance effectiveness of different pre-roll advertising formats
D Belanche, C Flavián, A Pérez-Rueda
Global Marketing Conference, 1166-1167, 2018
12018
El papel de las emociones y la personalidad en las actividades de aprendizaje activo con YouTube
DB Gracia, LC Ariño, CO Sanclemente, AP Rueda
Buenas prácticas en la docencia universitaria con apoyo de TIC: experiencias …, 2018
12018
The importance of social comparison in perceived justice during the service recovery process
Ó Aguilar-Rojas, C Fandos-Herrera, A Pérez-Rueda
European Journal of Management and Business Economics, 2024
2024
Instagram como herramienta para la integración de los Objetivos de Desarrollo Sostenible en productos y marcas
AL Pérez Rueda, D Belanche Gracia, M Flavián Lázaro, S Barta Arroyos
Universidad de Zaragoza, 2022
2022
La cara oculta de la clase: escape room
A Izaga Pardo, M Puebla Guedea, JL Murillo Luna, E García Uceda, ...
Universidad de Zaragoza, 2021
2021
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