| Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness DH Kim, NK Seely, JH Jung Computers in human behavior 70, 535-543, 2017 | 171 | 2017 |
| Mobile payment service usage: US consumers’ motivations and intentions JH Jung, E Kwon, DH Kim Computers in Human Behavior Reports 1, 100008, 2020 | 111 | 2020 |
| Gucci versus Old Navy: Interplay of brand personality and regulatory focus in advertising persuasion DH Kim, Y Sung Psychology & Marketing 30 (12), 1076-1087, 2013 | 91 | 2013 |
| Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness DH Kim, YH Sung, SY Lee, D Choi, Y Sung Computers in Human Behavior 57, 312-320, 2016 | 61 | 2016 |
| Surviving a crisis: How crisis type and psychological distance can inform corporate crisis responses SY Lee, YH Sung, D Choi, DH Kim Journal of Business Ethics 168, 795-811, 2021 | 37 | 2021 |
| ‘Where I come from’determines,‘how I construe my future’: the fit effect of culture, temporal distance, and construal level DH Kim, Y Sung, M Drumwright International Journal of Advertising 37 (2), 270-288, 2018 | 37 | 2018 |
| Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level DH Kim, D Song Journal of Brand Management 26 (3), 255-267, 2019 | 32 | 2019 |
| “I'll donate money today and time tomorrow”: The moderating role of attitude toward nonprofit organizations on donation intention D Song, DH Kim International Journal of Nonprofit and Voluntary Sector Marketing 25 (3), e1659, 2020 | 27 | 2020 |
| ‘How do you feel about a disease?’The effect of psychological distance towards a disease on health communication DH Kim International Journal of Advertising 38 (1), 139-153, 2019 | 25 | 2019 |
| The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising DH Kim, JJ Yoo, WN Lee Journal of Marketing Communications 24 (7), 734-745, 2018 | 25 | 2018 |
| Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads YH Sung, DH Kim, D Choi, SY Lee Telematics and Informatics 52, 101427, 2020 | 23 | 2020 |
| Brand personality usage in crisis communication in Facebook J Han, YH Sung, DH Kim Journal of Promotion Management 24 (6), 798-819, 2018 | 16 | 2018 |
| Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications DH Kim, S Kim, D Song Journal of Marketing Communications 25 (6), 645-660, 2019 | 14 | 2019 |
| Effects of gay-themed advertising among young heterosexual adults from US and South Korea N Um, DH Kim Social Sciences 8 (1), 17, 2019 | 14 | 2019 |
| Distance matters: the effects of self-brand connections and construal levels on ad responses SY Lee, CY Yoo, DH Kim, YH Sung International Journal of Advertising 40 (3), 403-430, 2021 | 13 | 2021 |
| Actual Dove versus ideal L’Oréal: Impact of self-related brand image on advertising persuasiveness DH Kim, YH Sung, NH Um Journal of Marketing Communications 25 (5), 535-552, 2019 | 10 | 2019 |
| Snapchat vs. Instagram: social network sites and self-disclosure differences before and after use DH Kim, J Cabosky, M Meyer The Journal of Social Media in Society 9 (2), 306-318, 2020 | 9 | 2020 |
| Free tumbler in Snapchat vs coffee tasting ticket in Instagram: the impact of gift type and message type on B2C gift-giving on different social media platforms DH Kim, SY Lee, YH Sung, NH Um European Journal of Marketing 56 (8), 2369-2390, 2022 | 4 | 2022 |
| How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals DH Kim, YH Sung, SY Lee, CY Yoo International Journal of Market Research 63 (4), 494-513, 2021 | 4 | 2021 |
| Stage-emotion compatibility and the effectiveness of antismoking campaigns in South Korea: tailoring guilt and shame appeals to individuals in different stages of change JM Hong, DH Kim Asian Journal of Communication 32 (6), 529-548, 2022 | 1 | 2022 |
